Score A-List Public Relations on a Shoestring Budget

Find success with do-it-yourself marketing

3. Disseminate your message appropriately: What tools will you use to spread your message (press release, biography, blog, etc.)? If you want to get the most out of your budget, start with a press release and a biography (highlights of your success), a well-written biography can range from $500 – $3000. Also, begin to blog about your expertise and offer tips to garner media attention.

Monthly press release: This is generally used to announce something new with your company – it can be a product, award, new hire or new client. Press releases typically range from $250-$1000. Black News and National Newspaper Association each cost about $150 and will send out your press release to over 50,000 consumers. NNPA will send your press release to all the national black newspapers (over 270), and it will also send you a PDF of each story that is written about you or your product).

Having an interesting and compelling press release is a sure-fire way to guarantee coverage. My e-Book, You Want Caviar But Have Money For Chitlins: A Smart Do-It-Yourself PR Guide For Those A Budget ($13.99) provides step-by-step tips along with a diagram to write an A-List release.

Media meeting: Read and get to know journalists who write about what you’re selling. If you like an article they wrote, send them a note, and definitely follow them on social media platforms like twitter and Facebook. Don’t always think about the pitch – get to know them first.

Website: This is your ultimate marketing tool to running a profitable business with an international presence. You will need to hire a Web designer or a Web hosting company to create the site. Visit and

Be sure to choose an appropriate domain name.  It represents both the Web address of your site and the name visitors will use to refer to your company. Keep in mind that you want to own and purchase your domain name to secure your rights as your brand becomes profitable. Many companies offer competitive pricing, visit and

What have you done to get the word out about your company?

Part II of creating A-List PR on a shoestring budget will continue next week.

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; and Follow Karen’s tips and Caviar & Chitlins moments at Twitter,

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  • Wendy

    Thanks again for such an informative article. I am currently working my brand on a shoestring budget and will implement your invaluable tips.

    • Wendy, thanks for always commenting and sharing your thoughts. I appreciate your energy.

  • Valerie

    Thank you so much we are launching serveral eccentric art projects and were wondering how to do this on a budget. Appreciate your time and expertise! Want to order you e-book, as well. After ordering the ebook I will contact you.

    • Wonderful! Make certain you inform/alert the media via a press release 8-10 weeks before the launch.

  • Jocelyn

    I just started my own PR firm and I am looking for clients. If you have a moment check out Brown Sugar Entertainment, LLC group on Facebook. I would love to help those just starting out.

  • Thanks for sharing your expertise! Somehow, when you present the steps to scoring A-List Publicity, it doesn’t seem quite as intimidating. It seems attainable. Thanks again, Karen!

  • Karen,finding your email in my in box makes my week! I look forward to reading the information you impart. As well as,implementing your recommendations. Thanks so much for sharing!

  • Excellent Strategies Karen!

    To increase my brand I have done the following: contributed natural beauty articles to sites like the Coil Review, written a book “Reflections of Radiant Beauty”, Styled natural hair for the BET Honors my Red Carpet event, presented workshops on transitioning at the Baltimore Natural Hair Care expo, developed a … See Morecertification course online, and most recently became a sponsor for Miss Black Maryland for the Miss Black USA pageant 2010. I actually have only written press releases for about two of these things. My Facebook fan page, e-list and Twitter get updated but could be doing more. There is a need for competent, dedicated boutique PR firms! Oh and how could I forget I attended Karen’s event in NYC that resulted in great testimonials, magazine and blog features from Sisterhood Agenda and Get Em Girls Guide 🙂 Karen I will dig into your book – want my caviar!

  • This is rocking Karen. YOU bring it. When you going to get YOUR own magazine on PR. Can I write for you! 🙂 Love you. GREAT tips – read and heed everyone! This is TRUTH she writes! Good job!

    Pam Perry

  • Hello, My name is Kemi Shotomide I recently graduated from college with a degree in Public Relations. During my college career I would often get feedback that the field of Public Relations was not one dominated by African Americans. That information left me a little down and a little discouraged while venturing into the corporate world. After analyzing the words of Terrie Williams and your blog I have become newly inspired to set out an accomplish my primary goals, and that is to become a sucessful black women in Public Relations.

    Thank-you so much for the knowledge and trail blazing tactics that will pave the way for many after you.

  • Thanks for the plug, Karen.

    Our site is indeed a very effective and affordable tool!

    Dante Lee
    founder of

  • Great post!

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