The Many Business Ventures of Shaquille O’Neal

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Shaquille O'Neal helped to debut "Dry Fried Wings" in South Florida last summer. Boosted by Shaq's appearance, the chicken brand's weekend revenues shattered their previous 13 year record by more than 55%.  

"Everyone in the country loves chicken," the Basketball All-star said after sampling a couple of wings. "The chef's done a great job ... they are very good, they are very tasty, and they are healthy."

Shaquille O’Neal helped to debut “Dry Fried Wings” in South Florida last summer. Boosted by…

fl-shaquille-oneal-da-vincise (GD) Metro 12/07/12 Shaquille O’Neal takes a big bite of a chicken wing at Da Vinci’s Pizzeria as part of the announcement that Dry Fried Wing’s is coming to Fort Lauderdale. Shaq is one of several star athletes supporting the business. **ED NOTE_ photog was not allowed to talk to people at table, so no id on the other men in photo..Photo by Ginny Dixon, Correspondent. ORG XMIT: S-S1212071914481984