5 Small Business Trends to Embrace in 2013

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With online product reviews, social media and viral video, consumers are more empowered than ever to share their opinions — good or bad — about the products and services they use. 2013 is being hailed in the world of branding and advertising as the year of the consumer. Small businesses will need to make sure their product and services deliver as promised, or online backlash could hurt their bottom-line.

With online product reviews, social media and viral video, consumers are more empowered than ever…

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