Social Media: The New Currency

Why women must be more aggressive about using networks to create business opportunities

2. Build an online community on the previously mentioned sites by always having something purposeful to say to engage your budding following. Use your existing relationships (family, friends, and colleagues) to build your fan base.

3. Create a blog. Blogging is your forum to provide an authentic commentary on a subject, combined with images and links, and allows you to interact with readers via their comments and your responses. If you are looking for maximum exposure and an indefinite shelf life for your material this is a smart starting point. (I recommend using WordPress to start your blog).

4. Become an Internet superstar with a viral video. Create a slick informative commercial about your company that is no longer than 5 minutes long with a video camera; post it on YouTube, distribute it to your e-family, and solicit reviews. TV producers are in search of homemade commercials to discover “new” and “authentic” talent for TV programs and various media platforms.

5. Host your own radio program. I host a monthly program on, which is free to set up, easy to produce, and a strategic way to promote your talent and expertise. Internet radio will improve your Google index when people search for your business/brand.

6. Create a podcast on iTunes to showcase your brand to potential clients. There are many free guides available online, but I recommend using the one created by Digital Trends.

How are you incorporating these tips to create greater awareness for your brand? I look forward to your comments.

Caviar & Chitlins’ Moment: Don’t wait for the perfect time to be a part of the social media revolution. Jump in now—the Internet is open for business 24 hours a day.

Karen Taylor Bass, The PR Expert, provides entrepreneurs, corporations, and mompreneurs with essential branding, marketing, and public relations coaching; and Follow Karen’s tips and Caviar & Chitlins moments at Twitter,

Pages: 1 2

  • Karen, the link this article scrolled up my screen on Twitter *right* after I set up the registration for my June social media workshop. I’ve taken your previous advice about being ready for the blessings to heart, and I am actively providing hands-on learning opportunities for my sisters to be creators of professional learning networks. Karen is right ladies, there’s no time like the present – get started NOW.

    I always tell my students that you don’t have to be a techie to benefit from what technology can do for you. Not everyone who drives a car is an engineer, after all. Feel free to follow me on Twitter: and if you’re in Atlanta, why not come out for a workshop?

  • This is a great article! I recently conducted a social media training workshop for the MBE Accelerator Program Lunch & Learn Series at the Houston Minority Supplier Diversity Council. The overall objective of the workshop was to show small and minority business owners how there is added value from an organizational development perspective through the utilization of social media tools. The training was a huge sucess and this article reinforces the point I made at the end of the workshop — get on the social media bandwagon now and leverage your existing relationships with family & friends to create added value in your business pursuits. Love the title of the B.E. article — “Social Media: The New Currency.” Brilliant!

  • This is a great article! I recently conducted a social media training workshop as part of the MBE Accelerator Program/Lunch & Learn Series at the Houston Minority Supplier Diversity Council. The overall objective of the training was to provide the attendees with a roadmap on creating a strategic plan for integrating social media utilization as part of their organizational development strategy. The training was a huge success! This article reinforces a point I made at the end of the workshop — get on the social media bandwagon now and leverage your existing relationships with family & friends to create added value in your business pursuits. We offer social media consulting as part of our full suite of organizational development deliverables. I love the title of this B.E. article, “Social Media: The New Currency.” Brilliant! Lisa R. is absolute right, you don’t have to be a “techie” to benefit from social media. In my training we began with several popular definitions of social media and one of my favorites is: “the use of technology with social interaction to create or co-create value.” — John Jantsch. Technology is already there and available for use; all we have to do is find the value for our intended purposes and for business owners that means, “new currency.” I love this article!

  • Great article! I created Hub City Livin’ about 7 months ago and firmly believe that exactly what your title says. One major issue I have run into, and I think this explains the ‘gap’ in people understanding this new currency, is the digital divide. My social network is the “#1 online network to discuss the latest news, issues and events in Compton, CA”………a city of 100,000 with a huge digital divide. Because I am tech savvy (i.e. laptops, windows mobile, etc etc) I took for granted that many other people in Compton were as well; This is not the case. So while I think social media is the new currency (ask Facebook how much they made last year), I think the issue of awareness is two-fold. How do we get people to realize the enormous value in social media when many of them have limited or no computer access? Right now the federal government is granted millions and millions in money for municipalities to expand or establish broadband and I notice many if not all of the recipients are not “minority based” cities. How can we best tackle this issue of digital divide?
    On another note, my network has done fairly well in terms of establishment as a viable source of networking and discussion for the professional community in Compton. I spread everything viral throughout the world wide web – twitter, myspace, facebook, , youtube, linkedin and digg. Not to mention RSS feeds. I do have a blogtalkradio account established and plan to expand to that sector as well. I have recently begun soliciting local businesses for advertisements and ‘group sponsors’ and expect that the more my network grows, the more these services will appeal to these businesses. My network is hosted on NING and I recently was chosen by them to attend their network creators council summit. It is a really great platform and is in store for some awesome improvements/features which will help us creators garner more member engagement.
    Again, great article!! I run an rss feed from here to my profile page on my site and greatly appreciate all the great information BE provides for small businesses like mine.
    Thanks and keep up the outstanding work!

  • The article,Social Media the New Currency was definitely on the money! The potential and power that online social networking is opening up is mind blowing! I thank God for Black Enterprize Magazine and people like PR expert Pam Perry for helping us navigate through this new frontier so statistically we will not wake up out of our slumber only to find that we have been left behind, yet again!

  • Karen, great article. Thank you! YOU Rock! New media tool I just lover: POSTEROUS. See It’s so powerful. You can post up video, audio, photos – any and everything and it goes to all your social media sites automatically. I love it. Great time saver. Try it. It’s FREE. And I love, love blogtalk. (my favorite more than Facebook) shhh. 🙂 Blog on!!!

  • Great article Karen! Using social media to build your business is very much needed for even business owners who are in the offline world. As Pam Perry always says if you are not online your are getting left behind.

  • Robin Wooten

    Understanding I was one of the women who thought many of these communication avenues were unnecessary, now I see the light. Thank you for the continued efforts to educate and promote empowerment.

  • Pam, thanks for continuing to encourage us to grow, learn, and make money.

  • I am still learning. Thanks Pam for continuing to encourage, train, and push us to learn, act, and seek to achieve expertise that pays off in branding and money.

  • Great Article! This is THE way to expand your business from local to international in just a few moments. Social Media is here to stay- so entrepreneurs, business owners, internet useres must be prepared. More specifically, the PR industry has made a swift transition to incorporate “new media” as a very relevant and necessary component for success.

  • This was a great article. I look to implement key strategies and tips mentioned in the article this week.

  • On point, as usual Pam Perry. Thanks to Black Enterprise for publishing this article. Social media has opened international doors for my business…the new currency indeed. Thank you for sharing.

  • Thanks so much for the wonderful feedback. I am glad to know we were on point with this subject matter and look forward to incorporating more of your suggestions in the weeks to come. Looking forward to meeting you on the various social media platforms.

  • Well written article. Pam is very in tune with social media  tools and who better to get this information than from her. I definitely making social media my way to wealth this year.

  • Way to go girl….great piece, much needed.

  • Pingback: RT @LaTanyaOrr: Currently reading http:/ « The Blog of LaTanya Orr()

  • Aliya H

    Great article. I loved the 6 points. Very clear and to the point. Gave me some things to remember when I start another blog in the future! Social Media is a great way to market yourself and your business.

  • Social media can be overwhelming, but Pam Perry’s PR Boot Camp helped me get a handle on it. I am steadily building my brand to help strong black Christian women be strong in the Lord in body, mind and spirit. Karen, thank you for this content rich article that will be a wonderful reference for me to keep me on track. –Rhonda J. Smith,

  • LGH

    Great Tips. I have to get accustomed to thinking of myself as an internet superstar.

  • Great job, Karen.  And when people view SM as currency, they will be more aggressive in figuring out how it can work for them. 

  • I enjoy this article and I got a lot from it. Thank you for the information. So keep up the great work.

  • Excellent Entry! Thanks Karen

  • Remember, with social media you must be active and participate at least twice a week with a post.

  • Short description-New book-Publisher,

    He shall cover you with His feathers, And under His wings you shall take refuge; His truth shall be your shield and buckler, Psalm 91;4. Shield and buckler means protection, a defense against the arrows of the army of Satan, the word of God is a bullet-prove against the gunshot of the enemies. The word of God is a shield of faith. Above all, taking the shield of faith which you will be able to quench all the fiery darts of the wicked one, Ephesians 6;16. The word of the LORD is a buckler to all those that trust in Him, if you remain in Jesus, His words will remain in you, then you can send back the arrows of the enemies to them. But if you remain in me and my word remain in you, you may ask for anything you want and will be granted! John 15;7.


    Ademola Adejumo

  • Bev

    I have to confess I am one of those women who are not up to speed on the cyber media end of thing.  I always get people wanting to add me to their facebook or myspace or twitter or whatever but I honestly I just learned how to cut and paste on my computer.  I never looked at the business side of things because from the way we are using it as a social outlet as opposed to mainly using it as a media and business outlet it has never caught my interest.  To many people use it as a means to say things about people that they would not have the courage to say to other people in person.  In fact the college students are now more hesitant to speak up for fer of what will be posted about them on someone’s facebook and so on.    So thanks for giving me a look at the positive side of cyber communication.

  • That site is so very beautiful. I get so many good info from this forum. The navigation on that resource is well. That is resource in internet. Super!

    auto accident lawyers houston

  • Tonya J

    Great article indeed. I am goig to make sure I take the advise given in this article to become more social media savvy to build and promote the brand for my new business.

  • Pingback: What You Could Learn From … Soulja Boy’s Social Media Marketing Success - BLACK ENTERPRISE()

  • Pingback: What You Could Learn From … Soulja Boy’s Social Media Marketing Success |

  • Pingback: Social Media Connection: The Pros & Cons of Doing Business Online | AfroBuzz Central()