← Supplier Diversity Forum: How Entrepreneurs Can Partner with Corporations

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By Marcia Wade Talbert | Published April 6, 2012 | Full size is 4272 × 2848 pixels

“Sometimes it’s better to tell a partner no,” says Gilbert Campbell, Co-owner of Volt Energy, who says they had what they thought on paper would be an excellent strategic partner. “We made the mistake of assuming that a potential partner understood our value. When we got down to it, they said you’re a smaller company, we’re going to GIVE you 1%. We said, even though this is a lucrative opportunity, we’re bringing the client, so we'll wait. We know our value."

“Sometimes it’s better to tell a partner no,” says Gilbert Campbell, Co-owner of Volt Energy,…