The Do’s and Don’ts of Public Relations

A bad representative can tarnish your business rep

ON MANAGING YOUR BUSINESS, DEVELOPING YOUR BRAND

Taylor Bass:
Find out what your clear responsibilities are and get them in writing.
Decide how you would like to be paid (i.e., a retainer or hourly). Ask for what you deserve and what you can deliver. Remember, reputation is everything. Live up to yours.

Procter-Rogers:
Do embrace diversity and don’t be trapped by confirmation bias.
Confirmation bias is when we screen out people and information we might not agree with. The unintended consequence of confirmation bias is that over time, we become unaware of our own biases and can find ourselves without the relationships, resources, and understanding needed to help our organizations and clients navigate in this global marketplace.

Miller:
Decide what success looks like and make sure your employer and/or client knows as well.
Managing expectations is a must. Whether you’re working for a celebrity, a government agency, or a corporation, results matter.

Resources:

Public Relations Society of America

American Marketing Association

International Association of Business Communications

Black Public Relations Society

Public Relations Code of Ethics

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