PHOTO GALLERY: The Business of Black Haircare

BEAugust1978

In the August 1978 issue, BLACK ENTERPRISE publishes a feature on the haircare and cosmetics industry. With more than 32% of the $120 million black haircare market, Johnson Products is one of the industry’s most dominant players. On the strength of Afro Sheen, the company’s sales grew from $13 million in 1971 to $41 million in 1978, making it the country’s fourth largest black-owned business. (Image: George Johnson on cover of Black Enterprise, August 1978)

In the August 1978 issue, BLACK ENTERPRISE publishes a feature on the haircare and cosmetics…