← Top 6 Social Media Tips for Entrepreneurs

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By rafael | Published March 15, 2011 | Full size is 500 × 320 pixels

In any conversation, it is as important to listen as it is to speak. Social media is an opportunity to have a direct conversation with your consumer, so it is imperative that the company listens. The importance of social media and the ability for companies to connect with their consumers cannot be underscored. Allowing the consumer to speak directly to a company about their products and services empowers them, but the real--‐time interaction with consumers also empowers brands. In addition, social channels can serve as an on--‐line “focus group” providing valuable feedback and in aiding a company with cost--‐efficient market research.

In any conversation, it is as important to listen as it is to speak. Social…