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By rafael | Published March 15, 2011 | Full size is 500 × 320 pixels

Reaching your target consumer where they are is critical. That means you need to have a laser target audience definition. Answer the following questions about your brand with diligence: Who is driving your business? Who makes up your core user or prospect? Once defined, you want to communicate with those audiences in their element online. If they see you all around them, across multiple platforms, websites and blogs, it enhances their motivation to engage you in conversation.

Reaching your target consumer where they are is critical. That means you need to have…