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By Janell Hazelwood | Published February 18, 2011 | Full size is 1409 × 1127 pixels

Frequency of engagement via social media is critical to engaging your audience. IMAGES USA uses the Goldilocks Theory – the frequency of contact needs to be just right. Not too much that your brand becomes annoying, but not so little that it doesn’t register with the consumer. A new study released recently by ExactTarget and CoTweet finds more than 90% of consumers have "broken up" with at least one brand on Facebook, e-mail or Twitter because of irrelevant, too frequent or boring marketing messages.

Frequency of engagement via social media is critical to engaging your audience. IMAGES USA uses…