As the CEO of a video marketing agency for the past 10 years, I know how powerful video can be for engagement. It’s an effective way to connect with your audience and advance your goals, especially as video traffic continues to rise. I have seen small startups as well as Fortune 500 companies take advantage and see amazing results by implementing a few key strategies in their video marketing efforts. It can be a pretty scary project to attack, but to be honest, with a little guidance it can be an achievable and even fun experience for you and your brand. So why wait? Here are 10 tips I’ve learned from my line of business. Pick a few that might work for you and get started.
Share your knowledge and establish yourself as an industry expert.
Creating a how-to video or a video blog with helpful tips is a quick and easy video style. It will show off your expertise and build trust with your customers. This will help generate more leads, more conversions, and better SEO. Google owns YouTube, so if you are looking to be ranked on the front page, video is a trick that can get you there quickly.
Simplify a complex product or service with an animated explainer video.
Animated explainer videos are powerful, popular tools for marketing almost any business, product, or service. You can still be in the prototype, manufacturing, or conception stages of an offering and present an animated explainer video to get your audience excited about its debut—effectively targeting potential customers, investors, or even partners in your quest to get the word out. Animations are also effective at explaining ideas that are misunderstood or hard to understand. The combination of heavy visuals and a very concise voice-over really drives the point home.
Torrey Tayenaka is a serial entrepreneur with ventures that include a video marketing agency, (Sparkhouse) nonprofit marketing firm, and a water saving smart shower device.
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