BE 100s: Winning Lessons from Top Companies of the Year

1993 – COY Cross Colours

Remember Cross Colours, the apparel company that created everything from bomber jackets to baseball caps adorned with its  bright yellow and green logo. It was one of the first companies to make urban gear fashionable from the ‘hood to the ‘burbs.
In one year, sales for Threads 4 Life Corp. d/b/a Cross Colours - which debuted as a member of the 1992 BE 100s Freshman Class with $15 million in sales - soared to $89 million, a staggering 493.3% jump. As a result, the red-hot apparel manufacturer became the 1993 Industrial/Service Company of the Year as its founders Carl Jones and T.J. Walker gained orders for its popular products from leading retail chains including Macy's. By 1995, it fell off the BE 100s when its biggest customer, retailer Merry-Go-Round, went bankrupt, forcing the company to shut down its capital-intensive manufacturing operation and lay off roughly 200 employees. The management then sold the Cross Colours name to other clothing makers.

Remember Cross Colours, the apparel company that created everything from bomber jackets to baseball caps…