BE 100s: Winning Lessons from Top Companies of the Year

1998 – AAOY GlobalHue

As the 1998 Advertising Agency of the Year, Don Coleman Advertising was identified as an agency with the ability to meld innovative creative product with novel business strategy, leading  the next generation of black advertising firms. That assertion proved prescient as DCA morphed into GlobalHue, a revolutionary firm that grew to become the nation's largest multicultural ad agency. Over the past decade, founder Don Coleman expanded the firm's rep by using a small collection of businesses targeting the “total market,” including African Americans, Latinos, Asians, and young professionals. As such, Coleman is the only CEO to receive the BE Advertising Agency of the Year recognition two other times - 2003 and 2010.

As the 1998 Advertising Agency of the Year, Don Coleman Advertising was identified as an…