BE 100s: Winning Lessons from Top Companies of the Year

2004 – ADoY Hank Aaron

Baseball legend "Hammerin' Hank" Aaron who made history by breaking Babe Ruth’s record of 714 home runs - his career high was 755 homers - proved to be a power hitter in business as well. Named the 2004 Auto Dealer of the Year - Hank Aaron Auto Group - scored big with import dealerships, including Hank Aaron BMW which ranked in the top 50% in sales for BMW of North America L.L.C. at the time. His secret for success: Watching every penny and providing unassailable customer service.

Baseball legend “Hammerin’ Hank” Aaron who made history by breaking Babe Ruth’s record of 714…