Yandy Smith on How to be (or Not to be) a Successful Entrepreneur

The music industry manager goes beyond 'Love & Hip Hop' and shares her tips for entrepreneurial success

Yandy Smith: Dressed for success

Look good. Unfortunately, we live in a shallow, beauty-obsessed society. Although leaders are not expected to have Hollywood looks necessarily, it’s worth a bit of primping to look your best at all times. You can show off your own personal style while still having a polished look.

Prioritize decisiveness over inclusiveness. The best leaders know when to encourage team involvement in decision-making and when to act unilaterally. It’s not about making friends, it’s about making the best decisions for your business.

Work long hours. I’d rather disappoint you with the truth than anesthetize you with lies.

Motivation rises and falls upon success and setbacks. Being motivated despite the challenges of business is a skill that’s required in order to sail through the storms.  Tough times do not last, but tough people do. Stay motivated at the highest level.

Last but not least, when it comes to entrepreneurs, failure is an option!  Every entrepreneur faces times when winds do not blow in his or her direction. Stick to your boat and keep floating. Winds always change direction. Optimism is an essential requirement for being an entrepreneur. That new direction might land you on a beautiful island you had no idea existed. Embrace setbacks and look for the opportunity to expand and grow your business.

Yandy Smith is a music management powerhouse and co-founder/CEO of Everything Girls Love, a lifestyle, Web publishing and fashion brand. With valuable experience collaborating alongside entertainment heavyweight Mona Scott-Young at multimedia conglomerate Violator Management, and later, Monami Entertainment, she has worked with music industry greats including 50 Cent, Missy Elliott, Busta Rhymes, LL Cool J, and Jim Jones.

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  • Moseka Johnson

    I just like to give u props on ur success, I’m also into this management business and it’s auh rollercoaster ride, but I definitely admire ur work efforts in this industry, especially when it comes to a point when u have decide business and friendship…. I’ve been through tha same thing.

  • Ready For Love LLC

    Yandy Smith is the true reason I watch Love and Hip Hop season 2. I was greatly pleased that the Producers finally realized that an actual Hip-Hop Executive and Working Business woman(Entrepreneur) most adequately represents Hip-Hop culture. It is a shame that the “females” that screw for a living are given an outlet to misrepresent the culture that is Hip Hop music. As an executive and entrepreneur myself, owner of Ready For Love LLC., I thank you Black Enterprise for continuing to support what matters most, the financial and entrepreneurial power of uplift real black women in business! RFLove.com honors you BE and Yandy Smith. Continue to prosper!

  • Rochelle Poke

    Yandy if you have an ideal were do you start with it.How do you get it started.

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  • Kissy Denise

    This is really good advice. Straight forward and no BS. I actually learned something new. .Thanks for writing it.

    • Froilan

      rap is the worst kind of music on the penlat. it all sucks and is bad for everyone lol. If you like Rock / Christian rock go check out Forthangel.com. Rock is real music

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  • shereta wilson

    If someone wanted to become a successful MANAGER in the entertainment business,without a colledge degree,what is the first step to achieving that goal?

    • Luca

      I lovoooe Life in Synergy. Every few months they have a Friday night dance party, where you learn choreography and have a dance off. It’s sort of amazing.

  • BeBeLish

    Hi Yandi,

    It’s truly a pleasure to hear that you are the brains behind the VH1 show concept as the Executive Producer. I greatly appreciate that we have a black woman who is a leader within the genre. It’s apparent from your interview/blog that you are educated and articulate, I hope that you have learned from the whole Chrissy situation that you don’t have to stoop to the vernacular that is stereotyped for hip-hop in order to be an operator in the industry – meaning please take “getting checks” out of your vocabulary LOL – and make more time with your mentor who is a stellar example. So my real point in this message is you have to get RID OF THE JONESES – really!! They are crass, etc — but you have to make an example of them in that you don’t bite the hand that feeds you. If you allow them to continue to profit from their disrespect it will only belittle your efforts and how you are perceived in your business as a manager. Nuf said! :)

    • Artika

      haha may God bless yall it does not meattr if the gloves fit are not just keep praising God great mime minstryTERRAN DPBC PRAISE DANCE DIR

  • Executees

    Good points, especially the long hours & staying motivated. I LOVE being an Entrepreneur……

    • renii

      As has been plueiovsry noted… That Foundation interview is quite lenghty. I feel sorry for whoever had to type it!I’mma try to finish it up before work is over

    • Marcos

      nothing worse than a dead drive. i dread to thing what goeoids may have been lost.Damn! check your email as i have sent you a proposition

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  • Koko Palmer

    Great points its good to see a black woman on top of her game we love it at Kuts By Koko

  • smiths0222@att.netsmithshrita@yahoo.com

    Thank for your advise to the budding entrepreneur of a home health care business not yet in operation. I’m currently in the process of completing my business plan and productive time management. I’m also still working for a soon to competitor who does not wish to be fair about sharing the pie !!! The 62 hour work week, on the bus and metro link makes it hard balance everything my life. Like most new companies I plan to start in my apartment/office, and join a incubator in downtown St. Louis, MO. to keep cost down. Also looking forward to working with community lender to consolidate my current debts and buying a vehicle for cash. While saving time and not incurring more debt to manage time and become more computer savvy through my local library.

  • PIIUSE

    This is a great article. Kudos to the author and for Black Enterprise for having a diverse set of voices sharing knowledge and wisdom!

    *bookmarked