Facebook (www.Facebook.com/TheCareerEngineer): With over 400 million earthlings on Facebook, our TCE Facebook branding has definitely produced increases in our reach, leverage, and profit by sharing great content and building key relationships. Currently we use our profile, group(s) and Fan/Like pages as a way to reach out and connect to current clients, potential clients, sponsors and corporate decision makers. Using our Blackberry Facebook app and Selective Twitter app helps us stay in real time with our audience and delivers an impression that "TCE is just a click away." (One of my â€œhumanâ€ secrets to building trust and loyalty online.) One "newer" item on Facebook that I can see a great return on time investment is the Marketplace feature (Facebook's version of craigslist) where employers and business owners are marketing goods, services and bona-fide job postings.