Super Bowl 50: The Most Epic Event on TV
Black Enterprise Magazine September/October 2018 Issue

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There are a few words to describe last Sunday’s Super Bowl 50 (#SB50) game: Most epic event on TV. Lady Gaga opened the Super Bowl with her rendition of the national anthem in a fiery red pantsuit. Her vocal chops, along with an interestingly different outfit (a far cry from her raw-meat clad costumes or outrageous hairstyles), showed the chart-topping performer in a whole new light.

The halftime performances, featuring Coldplay, Bruno Mars and Beyoncé, made the actual game seem almost secondary to the spectacle of musical entertainment. The crowd’s enthusiasm was undeniable as they cheered for a “dabbing” Cam Newton and a record-breaking Peyton Manning. #SB50 was more than a game, it was an experience.

Beyonce

Coldplay

Beyonce, Chris Martin of Coldplay and Bruno Mars

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Aniesia Williams

Aniesia Williams is an LA-based, yet global senior brand strategist and expert, multimedia journalist, and digital beast. She was recently named as one of Network Journal’s Top 40 Under 40. She brings more than a decade of experience in marketing, new media, and branding. She has provided her expertise to some of the world’s largest brands, including Ford, Samsung, Shell, Lionsgate, and the Clinton Global Initiative. As a journalist, Aniesia also writes extensively about business and luxury travel experiences. Beyond her own media platform, A Global Lifestyle, Aniesia has provided content for top publications, including Business Insider, Black Enterprise, and Ebony Magazine to name a few.


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