â€œSometimes itâ€™s better to tell a partner no,â€ says Gilbert Campbell, Co-owner of Volt Energy, who says they had what they thought on paper would be an excellent strategic partner. â€œWe made the mistake of assuming that a potential partner understood our value. When we got down to it, they said youâ€™re a smaller company, weâ€™re going to GIVE you 1%. We said, even though this is a lucrative opportunity, weâ€™re bringing the client, so we'll wait. We know our value."