Tag Archives: 2012 South by Southwest

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SXSW 2012: What Brands Can Learn From Rappers

Advertising and marketing execs at 2012 South by Southwest Interactive were all ears at the “Y Rappers Are Better Marketers Than U” panel held on Saturday

The “Y Rappers Are Better Than You” panel held Saturday morning was packed with advertising…

By Winston Ford

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Blacks in Technology (BiT) celebrate people of color at the 2012 SXSW Interactive conference (Image: Winston Ford)

SXSW 2012: Blacks In Technology Award Top 10 Tech Leaders at Meetup

The coalition recognizes game changers in the technology space

The Blacks in Technology meetup, a networking event for African Americans at SXSW Interactive, has…

By Winston Ford

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Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

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BEST DOCUMENTARY OF 2011:

CNN’s Black In America 4: The New Promised Land – Silicon Valley. This documentary chronicles the journey of eight entrepreneurs in Silicon Valley in an industry where less than 1% of venture capital (VC) backed startups have African-American founders.

SXSW 2012: Revisiting CNN’s ‘Black in America: The Promised Land – Silicon Valley’

Participants from Summer 2011 class of NewMe describe their experience and provide updates on their progress

CNN’s Black in America / Silicon Valley: Aftermath was one of SXSW’s most anticipated panels…

By Marcia Wade Talbert

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Blogging While Brown founder Gina McCauley discusses brand awareness and digital content monetization at her panel “Social Media Sharecropping: Black Tech Adoption” at SXSW 2012 (Image: Winston Ford)

SXSW 2012: ‘Social Media Sharecropping’ Encourages African Americans to Monetize Digital Content

Blogging While Brown founder Gina McCauley talks digital content monetization and brand awareness at her panel during 2012 South by Southwest (SXSW) Interactive

The SXSW 2012 panel “Social Media Sharecropping: Black Tech Adoption” focused on creating an online…

By Winston Ford

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IMG_0099--Copyright © 2012 Clark Ryan Patterson--CCAACC SXSW Party--III Forks Restaurant--March 8, 2012_1

Austin Locals Welcome Black Startups to SXSW

Dell and Austin's Capital City African American Chamber of Commerce (CCAACC) host pre-SXSW welcome reception to kickoff the annual festival

The Capital City African American Chamber of Congress kicked off a pre-South by South West…

By Marcia Wade Talbert

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