Tag Archives: advertising

Facebook

Facebook Knows Your Very Soul

Facebook knows your hobbies, interests, and which politicians you will most likely vote for

You probably know that Facebook has learned quite a bit about you. However, you may…

By Samara Lynn

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Facebook Live

Facebook Live is a Baller’s Platform and Great for Entrepreneurs

Facebook is paying celebrities millions to create Facebook Live video. You too, can use this exciting, new platform to make your business thrive

“…you can still leverage the platform to make your business flourish”

By Samara Lynn

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(Getty Images)

6 Ways to Effectively Use Silent Video as a Form of Marketing

You don’t have to shout to be heard

It’s 2016, and the times are changing once again for video. It’s time to start…

By BlackEnterprise.com

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(Image: File)

4 Brands Winning With Mobile Marketing Strategies

Brands getting big results from mobile marketing strategies

Brands getting big results from mobile marketing strategies.

By Kandia Johnson

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Ahmad Islam, Co-founder and Partner, CommonGroundMGS

Co-Founder of CommongroundMGS Talks Navigating a Career in Advertising and Marketing

Ahmad Islam shares game-changing business advice and lessons learned

I would tell my younger self to prepare for an incredible journey. And I’d also…

By Kandia Johnson

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(Image: BE June 2014)

Marketing and Advertising Trends to Watch in 2016

The new year may bring new practices in the industry

With three months left to the year, the timing couldn’t be better to take a…

By Kandia Johnson

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(Image: The One Club)

Speaker Panel on Black People in Advertising Fails to Include Black People

A 2015 Advertising Week event titled Here Are All the Black People doesn't feature any on panel

A funny thing happened at the 2015 Advertising Week panel called Here Are All the…

By Samara Lynn

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8 Ways to Get Free Publicity For Your Small Business or Startup

Good publicity may be more effective in generating sales than good advertising

Good publicity may be more effective in generating sales than good advertising. Try these eight…

By Carolyn M. Brown

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(Image: File)

The Key to Setting Your Business Apart From the Competition

To stand out in today’s marketplace, every business needs a “unique selling proposition"

To stand out in today’s marketplace, every business needs a “Unique Selling Proposition.”

By Kandia Johnson

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(Image: File)

5 Key Ingredients of a Successful Advertising Campaign

The building blocks of an effective advertising campaign

The building blocks of an effective advertising campaign.

By Kandia Johnson

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Carol's Daughter featured in her eponymous, viral ad.

[WATCH] Fem-Advertising: 3 Campaigns Empowering and Inspiring Women

Fem-advertising campaigns humanize brands, boost sales, and inspire women around the world

Fem-advertising campaigns humanize brands, boost sales, and champion women around the world.

By Kandia Johnson

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Hilton Worldwide Teams Up With Black Enterprise to Celebrate Black Men in Advertising and Marketing

The Modern Ad Men event lauded the influencers and game changers

Black Enterprise and Hilton Worldwide toast the influencers and game changers in the worlds of…

By Kandia Johnson

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(Image: Founder Tiffany R Warren and Janet Mock)

MC Lyte, Bethann Hardison, Catherine L. Hughes and More Honored at 9th Annual ADCOLOR Awards

ADCOLOR celebrates diversity in marketing, advertising, PR and entertainment

ADCOLOR hosts awards show to celebrate diversity in marketing, advertising, PR & and entertainment.

By Cristie Leondis

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periscope-logo

Periscope: Winning at Disrupting Social Media Advertising

What this new platform means for small business owners

Periscope provides never-before-seen opportunities for small business owners to interrupt with customers.

By Michelle Y. Talbert, Esq.

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(Image: File)

3 Nontraditional Marketing Strategies That Work

Less traditional forms of marketing may be your best bet

No matter what kind of business you have, you need more customers, clients, leads, website…

By BlackEnterprise.com

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(Image: Facebook)

Sneak Peak: Rihanna Teases ‘Secret Garden’ Dior Campaign

Superstar songstress gives fans a taste of new ads and music

Superstar songstress gives fans a taste of new Dior Ad campaign and a snippet of…

By Brittany Dandy

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(Image:pbs.twimg.com)

Stoute’s Agency To Debut NBA Ad During March Madness

Commercial attempts to draw college viewers to watch the professional league

The NBA is trying to get a piece of the college basketball March Madness action.…

By Sakina Spruell

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Super Bowl Ad Space Still Available, But For a Hefty Price

There are a few advertising spots unsold says NBC’s executive

Seth Winter, NBC’s vice president said there are a few 30-second commercial spots available for…

By Jenisha Watts

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(Image: Shutterstock)

4 Secrets For Getting Media Coverage for Your Business

Try this strategy to get the publicity your enterprise deserves

This strategy will help your business get the media coverage you deserve and make publicity…

By Nicole Cober, Esq.

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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