This option will reset the home page of this site. Restoring any closed widgets or categories.

Reset

Archives

Posts Tagged ‘advertising’


 Page 1 of 2  1  2 »

The Boomerang Effect

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet, issued a sounding cry about the advertising industry: African Americans were grossly underrepresented. Sixteen percent of large advertising firms had no black managers or... (Continue reading)

Tagged with:     

GlobalHue Named Multicultural Agency of the Decade

GlobalHue Named Multicultural Agency of the Decade

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency of the Decade by AdWeek.... (Continue reading)

Tagged with:         

My Beef With Black Business

My Beef With Black Business

Our businesses leave BE and other black media hanging. When Forbes, Business Week or The Wall Street Journal overlooks our contributions, we can depend on BE to showcase them. This magazine also teaches us how economic trends affect our community.... (Continue reading)

Social Networking for Business Intelligence

Social Networking for Business Intelligence

Real estate agents use social media networks like Twitter to get into the minds of home buyers and sellers, and the National Football League has used MySpace and Facebook to learn intimate details about their potential recruits. Call it “spying,”... (Continue reading)

Tagged with:         

Resistance to Changing the Status Quo

While the new face of Pennsylvania Avenue in Washington, D.C., reflects today’s multicultural society, the business community of Madison Avenue bares almost no resemblance to its immediate environment— considered one of the most culturally and ethnically diverse cities in the... (Continue reading)

Tagged with:         

Five Ways to Attract New Customers

Five Ways to Attract New Customers

The airlines are full, cruise ships packed, and best restaurants still only available by reservation. That means someone is spending money, albeit selectively. Yet, you say, your new client pipeline is empty and your current customers are spending less?... (Continue reading)

Tagged with:                     

Advertising to Black Communities

Advertising to Black Communities

radio_one_logoHow will President-elect Barack Obama’s ascension to the highest office in the land impact the perception of African Americans? It’s a question blacks and even Americans of other races have been grappling with since Obama first gained momentum on the campaign.... (Continue reading)

Study Finds Racial Bias in Advertising Industry

Study Finds Racial Bias in Advertising Industry

A new study released today on the advertising industry’s history of racial bias found that, compared with the overall labor market, the racial pay gap in advertising is more than twice as large as it was 30 years ago. “Research... (Continue reading)

Obama's Advertising Strategy

African American voters have long lamented that Democratic politicians take their vote for granted, while Republicans make few, if any, efforts to court their support. During the 2004 presidential election, the Democratic nominee, Sen. John Kerry of Massachusetts, said his... (Continue reading)

Attack Ads Lead up to Second Presidential Debate

While the presidential candidates gear up for the second debate Tuesday evening at Belmont University in Tennessee, arrows are flying from one candidate’s camp to the other in the form of speeches, e-mails, videos, and commercials that question their opponent’s... (Continue reading)

Tagged with:                 

 Page 1 of 2  1  2 »