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The Boomerang Effect
Written on 1 Feb, 2010 at 13:57 in Magazine | viewed 168 times | 0 Comments
Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet, issued a sounding cry about the advertising industry: African Americans were grossly underrepresented. Sixteen percent of large advertising firms had no black managers or... (Continue reading)
GlobalHue Named Multicultural Agency of the Decade
Written on 15 Dec, 2009 at 17:20 in Business News | viewed 1,015 times | 0 Comments
GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency of the Decade by AdWeek.... (Continue reading)
My Beef With Black Business
Written on 30 Jul, 2009 at 11:40 in Blogs | viewed 2,586 times | 23 Comments
Our businesses leave BE and other black media hanging. When Forbes, Business Week or The Wall Street Journal overlooks our contributions, we can depend on BE to showcase them. This magazine also teaches us how economic trends affect our community.... (Continue reading)
Social Networking for Business Intelligence
Written on 22 May, 2009 at 10:34 in Small Business | viewed 1,650 times | 4 Comments
Real estate agents use social media networks like Twitter to get into the minds of home buyers and sellers, and the National Football League has used MySpace and Facebook to learn intimate details about their potential recruits. Call it “spying,”... (Continue reading)
Resistance to Changing the Status Quo
Written on 1 Apr, 2009 at 12:21 in Magazine | viewed 1 times | 0 Comments
While the new face of Pennsylvania Avenue in Washington, D.C., reflects today’s multicultural society, the business community of Madison Avenue bares almost no resemblance to its immediate environment— considered one of the most culturally and ethnically diverse cities in the... (Continue reading)
Five Ways to Attract New Customers
Written on 3 Mar, 2009 at 10:37 in Entrepreneurs News, Small Business | viewed 5,082 times | 8 Comments
The airlines are full, cruise ships packed, and best restaurants still only available by reservation. That means someone is spending money, albeit selectively. Yet, you say, your new client pipeline is empty and your current customers are spending less?... (Continue reading)
Advertising to Black Communities
Written on 14 Jan, 2009 at 10:48 in Business News | viewed 1,563 times | 6 Comments
radio_one_logoHow will President-elect Barack Obama’s ascension to the highest office in the land impact the perception of African Americans? It’s a question blacks and even Americans of other races have been grappling with since Obama first gained momentum on the campaign.... (Continue reading)
Study Finds Racial Bias in Advertising Industry
Written on 8 Jan, 2009 at 11:55 in Diversity News | viewed 3,177 times | 8 Comments
A new study released today on the advertising industry’s history of racial bias found that, compared with the overall labor market, the racial pay gap in advertising is more than twice as large as it was 30 years ago. “Research... (Continue reading)
Obama's Advertising Strategy
Written on 9 Oct, 2008 at 7:42 in Politics | viewed 413 times | 0 Comments
African American voters have long lamented that Democratic politicians take their vote for granted, while Republicans make few, if any, efforts to court their support. During the 2004 presidential election, the Democratic nominee, Sen. John Kerry of Massachusetts, said his... (Continue reading)
Attack Ads Lead up to Second Presidential Debate
Written on 6 Oct, 2008 at 11:25 in Politics News | viewed 77 times | 0 Comments
While the presidential candidates gear up for the second debate Tuesday evening at Belmont University in Tennessee, arrows are flying from one candidate’s camp to the other in the form of speeches, e-mails, videos, and commercials that question their opponent’s... (Continue reading)
