advertising Archives - Black Enterprise

Tag Archives: advertising

Every Business Needs a Mobile App—Including Yours; Here’s How to Make One

In case you haven’t noticed, these days, nearly every business has a mobile app. And…

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The Power of Tradeshow Marketing and Your Small Business

Think of it as a live performance for potential customers

(Image: iStock/holgs)
 
When considering marketing and advertising campaigns, many business owners immediately think radio, television,…

By Jerome D. Love

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5 Tips on Marketing Your Business For $100 Or Less

You can do much more than buy a Facebook ad.

(Image: iStock/monkeybusinessimages)
You don’t have to break the bank in order to market your business…

By Cameka Smith

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Carol H. Williams

Carol H. Williams is Inducted Into the American Advertising Federation’s Hall of Fame

The advertising titan is the first black female executive and creative to be given this honor

Visionary advertising veteran, Carol H. Williams, will be inducted into the American Advertising Federation’s Hall…

By Lisa Fraser

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Marketing Secret

Learn the Marketing Secret that Will Automatically Attract Customers

Are you tired of hunting for new customers? Learn the secret to make customers instinctively attracted to your business

Customers like to be courted, but they don’t like to be preyed upon. Entice the…

By Jerome D. Love

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multicultural millennials

Nielsen Study Reveals the Purchasing Power of Multicultural Millennials

Nielsen unlocks the purchasing power and influence of multicultural millennials

A new Nielsen study released Wednesday focuses on the purchasing power and influence of the…

By Selena Hill

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Kimberly Blackwell

PMM Agency CEO Kimberly Blackwell Named Among Top Women in PR

PR News names Blackwell one of the most influential women in the game today

PR News, the go-to source for the communications and marketing, named Kimberly A. Blackwell among…

By Kali Wilder

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advertising

3 Digital Best Practices You May Not Know

Optimize your digital advertising efforts by incorporating these simple tactics into your marketing strategy

Check out these three quick, helpful tips that businesses can use to improve their digital…

By Stephen L. Ball

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Facebook

Facebook Knows Your Very Soul

Facebook knows your hobbies, interests, and which politicians you will most likely vote for

You probably know that Facebook has learned quite a bit about you. However, you may…

By Samara Lynn

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Facebook Live

Facebook Live is a Baller’s Platform and Great for Entrepreneurs

Facebook is paying celebrities millions to create Facebook Live video. You too, can use this exciting, new platform to make your business thrive

“…you can still leverage the platform to make your business flourish”

By Samara Lynn

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6 Ways to Effectively Use Silent Video as a Form of Marketing

You don’t have to shout to be heard

It’s 2016, and the times are changing once again for video. It’s time to start…

By BlackEnterprise.com

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tech companies

4 Brands Winning With Mobile Marketing Strategies

Brands getting big results from mobile marketing strategies

Brands getting big results from mobile marketing strategies.

By Kandia Johnson

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Co-Founder of CommongroundMGS Talks Navigating a Career in Advertising and Marketing

Ahmad Islam shares game-changing business advice and lessons learned

I would tell my younger self to prepare for an incredible journey. And I’d also…

By Kandia Johnson

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Marketing and Advertising Trends to Watch in 2016

The new year may bring new practices in the industry

With three months left to the year, the timing couldn’t be better to take a…

By Kandia Johnson

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Speaker Panel on Black People in Advertising Fails to Include Black People

A 2015 Advertising Week event titled Here Are All the Black People doesn't feature any on panel

A funny thing happened at the 2015 Advertising Week panel called Here Are All the…

By Samara Lynn

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8 Ways to Get Free Publicity For Your Small Business or Startup

Good publicity may be more effective in generating sales than good advertising

Good publicity may be more effective in generating sales than good advertising. Try these eight…

By Carolyn M. Brown

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The Key to Setting Your Business Apart From the Competition

To stand out in today’s marketplace, every business needs a “unique selling proposition"

To stand out in today’s marketplace, every business needs a “Unique Selling Proposition.”

By Kandia Johnson

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5 Key Ingredients of a Successful Advertising Campaign

The building blocks of an effective advertising campaign

The building blocks of an effective advertising campaign.

By Kandia Johnson

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[WATCH] Fem-Advertising: 3 Campaigns Empowering and Inspiring Women

Fem-advertising campaigns humanize brands, boost sales, and inspire women around the world

Fem-advertising campaigns humanize brands, boost sales, and champion women around the world.

By Kandia Johnson

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Hilton Worldwide Teams Up With Black Enterprise to Celebrate Black Men in Advertising and Marketing

The Modern Ad Men event lauded the influencers and game changers

Black Enterprise and Hilton Worldwide toast the influencers and game changers in the worlds of…

By Kandia Johnson

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How To

support

How to Position Yourself As an Industry Authority

To build your authority, you’ll need a continuous message that tells the world who you…

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‘I See You’: The Power and Beauty of Building Multiple Tribes of Professional Women

Women that make the time to find their tribes of professional sisters have a competitive…

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