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Tag Archives: advertising

Advertising Man Finds His True Calling in the Arts

Andre Woolery went from pushing ads to art, pushing creative boundaries with his one-of-a-kind thumbtack portraits

Bored with the advertising world, Andre Woolery refocused his energy on the arts and revolutionized…

By Amber McKynzie

Posted: February 2, 2012 Tags: advertising, Andre Woolery, Barack Obama, Bob Marley, Changing Lanes, Duke University, Erykah Badu, Jay Z, Jimi Hendrix, Kanye West, Kirshenbaum Bond Senecal + Partners, Kodak, Michael Jackson, Muhammad Ali, TD Ameritrade, visual artist

Interracial Ad Sparks Controversy in South Africa

A recent political poster causes a stir in the post-apartheid nation

A political ad created by the student wing of the Democratic Alliance party, which shows…

By Sade K. Muhammad

Posted: January 27, 2012 Tags: advertising, Democratic Alliance, In the News, Politics, South Africa

TWITTER: I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

Twitter Acquires Internet Security Startup Dasient

In an effort to beef up security, the popular microblogging site purchased the three-year-old Internet security firm

On Monday, Twitter attained Dasient, a security startup offering malware protection for businesses.

By Janel Martinez

Posted: January 24, 2012 Tags: advertising, Barack Obama, Facebook, Fox News, FTC, In the News, Summify, Technology, Twitter

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

Posted: November 2, 2011 Tags: advertising, marketing, Shawn "Jay-Z" Carter, Steve Stoute, The Tanning Effect, The Tanning of America

Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

Posted: October 27, 2011 Tags: advertising, BE Decoded, bill cosby, Black Academia, Decoded, endorsement deal, Jell-O, Keisha Knight Pulliam, Lena Horne, Lisa Bonet, Malcolm-Jamal Warner, marketing, Melvin Van Peebles, Miriam Makeba, Phylicia Rashad, Raven-Symone, social media, Spike Lee, Stevie Wonder, The Cosby Show, Twitter

Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

Posted: September 8, 2011 Tags: advertising, Beyonce, Carol's Daughter, Chris Brown, hip-hop renamed, Jada Pinkett Smith, Jay Z, Jimmy Iovine, Justin Timberlake, Lady Gaga, lebron james, marketing, Mary J. Blige, McDonald's, Russell Simmons, Steve Stoute, The Tanning of America, Tommy Hilfiger, Will Smith

Nivea Pulls Controversial Ad After Claims of Racism

The international skin care company apologizes for offensive ad

The international skin care company apologizes for its recent and arguably racist print ad for…

By BlackEnterprise.com

Posted: August 19, 2011 Tags: advertising, black hair, black men, Blogs, controversy, Esquire, Nivea skin care products, racism, racist, skin care

Earl G. Graves Sr., Chairman & Publisher, Black Enterprise

Holding the Ad Industry Accountable to Black Consumers

When most people consider the importance of black-owned media, they tend to focus on the…

By Earl G. Graves, Sr.

Posted: June 1, 2011 Tags: advertising, Advertising Agencies, advertising industry, black consumer market, black consumers, black media, black spending power, black-owned media, Earl G. Graves, Earl G. Graves Sr., Earl Graves

Sheen leveraged his fame and twitter following to big bucks (Image: Getty)

Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

Posted: April 1, 2011 Tags: 50 Cent, Ad.Ly, advertising, Arnie Gulloy-Singh, Charlie Sheen, Chris Brown, Cristiano Ronaldo, Curtis "50 Cent" Jackson, Facebook, H&H Imports, Kim Kardashian, Krista Thomas, NFL, San Diego Chargers, SEC, Shaun Phillips, social media, Soulja Boy, Twitter

For more small business tips, follow Tina Wells at @fashiotw and be sure to read: 12 things every entrepreneur should ask before writing a business plan Tina's top 10 tips for young entrepreneurs How to build your small business network

12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

<ul> <li><em>(All Images: Thinkstock)</em></li> </ul> If you’ve taken a marketing class—whether it was at the…

By Tina Wells

Posted: February 18, 2011 Tags: advertising, Business plan, Egypt, entrepreneurship, Groupon, Kenneth Cole, marketing, Mary Kay, product, promotion, Small Business, SWOT amalysis, Tina Wells