Tag Archives: advertising

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4 Secrets For Getting Media Coverage for Your Business

Try this strategy to get the publicity your enterprise deserves

This strategy will help your business get the media coverage you deserve and make publicity…

By Nicole Cober, Esq.

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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The Moto 360 is the first in a series of devices running Google's Android Wear software.

Google Has Plans to Advertise In Your Home

No thermostat is safe from Google’s advertising might

The Moto 360 is the first in a series of devices running Google's Android Wear…

By Patrick Austin

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google campus

Google’s Search Engine Is Killing An Internet Veteran

MetaFilter, an Internet legend, is losing funds thanks to Google's algorithm tweaks, and is laying off valuable staff

Google's pretty hush about its search algorithm, which it constantly adjusts to keep spammers from…

By Patrick Austin

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(Image: Thinkstock)

Mobile Advertising Projected to Increase 64% in 2014

Mobile and native advertising is on the rise

Companies almost tripled then amount of money spent on mobile advertising.

By BlackEnterprise.com

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Small Business advice from Twitter’s Founder

Twitter: Brands Will Target What You’re Watching

Advertisers will send ads to people who are watching and tweeting about a specific show

New York Times reports that Twitter plans to capitalize on television show viewers by allowing…

By Aaron Morrison

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google adwords

Small Businesses Still Not Sold on Online Advertising

While online advertising increases, small businesses remains skittish

Small business typically have smaller budgets. But a new study found that’s not why they…

By C. Daniel Baker

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facebook like

Facebook “Like” Patterns Reveal Trove of Personal Information

Study finds Facebook likes can reveal things like one's race or sexual orientation.

Researchers analyzed 58,000 Facebook users and matched their guesses with a personality test.

By Gerren Keith Gaynor

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blacks-vs-latinos

New Ad Pits Black Americans Against Immigrants

Anti-immigration group makes controversial ad

Anti-immigration group makes controversial ad

By Gerren Keith Gaynor

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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Advertising Companies Seek to Improve Diversity Rentention

Advertising Club of New York seeks to bring diversity to media industry

Advertising Club of New York seeks bring diversity to media industry

By Gerren Keith Gaynor

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Lincoln Stephens photo by Demond Meek 300x232

#GT2012: Lincoln Stephens Marks A Milestone For The Marcus Graham Project

The executive director of the game-changing advertising industry organization talks future goals and why he'll be at The Challenge

Five years ago, Lincoln Stephens joined with like-minded colleagues in a bold campaign to change…

By Mia N. Hall

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AD COLOR founder Tiffany Warren

Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

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MaryJBligeBurgerKingCommercial

3 Things You Can Learn from the Mary J. Blige Chicken Debacle

As the R&B diva finally details her 'mistake,' take heed for your own career success

As Mary J. Blige finally speaks out in detail about the Burger King chicken debacle,…

By Janell Hazelwood

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Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??

After official Mary J. Blige response, I'm still shaking my head

As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in…

By Janell Hazelwood

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MaryJBligeBurgerCommercialRemoved

UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

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MaryJBligeBurgerKingCommercial

Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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Teneshia Warner 300x232

UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Intel Twitter Screenshot_sm

Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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Advertising Man Finds His True Calling in the Arts

Andre Woolery went from pushing ads to art, pushing creative boundaries with his one-of-a-kind thumbtack portraits

Bored with the advertising world, Andre Woolery refocused his energy on the arts and revolutionized…

By Amber McKynzie

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(Image: Democratic Alliance Youth)

Interracial Ad Sparks Controversy in South Africa

A recent political poster causes a stir in the post-apartheid nation

A political ad created by the student wing of the Democratic Alliance party, which shows…

By Sade K. Muhammad

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

Twitter Acquires Internet Security Startup Dasient

In an effort to beef up security, the popular microblogging site purchased the three-year-old Internet security firm

On Monday, Twitter attained Dasient, a security startup offering malware protection for businesses.

By Janel Martinez

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(Image: Getty)

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

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Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

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Nivea Pulls Controversial Ad After Claims of Racism

The international skin care company apologizes for offensive ad

The international skin care company apologizes for its recent and arguably racist print ad for…

By BlackEnterprise.com

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Earl G. Graves Sr., Chairman & Publisher, Black Enterprise

Holding the Ad Industry Accountable to Black Consumers

When most people consider the importance of black-owned media, they tend to focus on the…

By Earl G. Graves, Sr.

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Sheen leveraged his fame and twitter following to big bucks (Image: Getty)

Tweets For Sale: Getting Paid in 140 Characters or Less

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

Is it a #winning strategy or false advertisement when celebrities get paid to tweet?

By Janee Bolden

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Happy-businesswoman

12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

<ul> <li><em>(All Images: Thinkstock)</em></li> </ul> If you’ve taken a marketing class—whether it was at the…

By Tina Wells

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Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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Producing Success

For 40 years, Central City Productions has broken barriers in syndicated television

In the late 1960s, a colleague approached Don Jackson who was then an advertising sales…

By Marcia Wade Talbert

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Making Cultural Connections

With its bold strategic vision, GlobalHue produces a powerful and profitable campaigns for clients seeking to reach a multicultural world.

Donald A. Coleman isn’t concerned about his daughter taking over the reins of his business.…

By Sonia Alleyne

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Report Criticizes Lack of Diversity in Super Bowl Ads

Ninety-four percent of ad agency creative directors were white males, none were people of color

Of the 52 professionally produced ads by advertising agencies aired during Super Bowl XILV this…

By Deborah Creighton Skinner

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Luxury Brand Advertising Often Absent in Black Media

Experts say black buying power often overlooked

In some affluent circles, the expectation to wear luxury apparel is the same across all…

By Marcia Wade Talbert

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The Boomerang Effect

Movie character inspires one man to promote change in the advertising industry

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…

By Tamara E. Holmes

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Google Shows Renewed Vigor With Robust 4Q Results

SAN FRANCISCO (AP) — Google Inc. appears to have regained its financial stride after wobbling…

By Associated Press

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GlobalHue Named Multicultural Agency of the Decade

AdWeek lauds agency's evolution into mainstream

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…

By Deborah Creighton Skinner

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My Beef With Black Business

Black-owned companies need to spend more money with black-owned media

Our businesses leave BE and other black media hanging. When Forbes, Business Week or The…

By Zachary Raynell Rinkins

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Social Networking for Business Intelligence

Learn all you can about your clients, competitors

Real estate agents use social media networks like Twitter to get into the minds of…

By Bridget McCrea

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Resistance to Changing the Status Quo

After decades of discrimination protests, will a civil rights attorney finally force change in the advertising industry?

While the new face of Pennsylvania Avenue in Washington, D.C., reflects today’s multicultural society, the…

By Kelly E. Carter

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Five Ways to Attract New Customers

Even in tough times, find savvy ways to draw new business

The airlines are full, cruise ships packed, and best restaurants still only available by reservation.…

By Bridget McCrea

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Advertising to Black Communities

Getting Corporate America to see our value

radio_one_logoHow will President-elect Barack Obama’s ascension to the highest office in the land impact the…

By Renita Burns

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Study Finds Racial Bias in Advertising Industry

Researchers say disparity is widespread problem

A new study released today on the advertising industry’s history of racial bias found that,…

By Marcia Wade Talbert

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Obama's Advertising Strategy

Will candidate's plan be to his ultimate detriment?

African American voters have long lamented that Democratic politicians take their vote for granted, while…

By BLACK ENTERPRISE

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Attack Ads Lead up to Second Presidential Debate

The past comes to roost for McCain, Obama

While the presidential candidates gear up for the second debate Tuesday evening at Belmont University…

By Marcia Wade Talbert

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How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

One of the most popular buzz words in the advertising field right now is “integration,”…

By Bridget McCrea

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Obama's Advertising Strategy

Will candidate's plan be to his ultimate detriment?

African American voters have long lamented that Democratic politicians take their vote for granted, while…

By Joyce Jones

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Just Because You Build It…

How to turn online tire kickers into actual customers

They flock to your Website in droves, looking for the latest information on a certain…

By Bridget McCrea

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The Business of the NBA Finals – Part 6

The Advertisers

With so many entertainment options available today—ranging from 500+ cable channels and pay-per-view programming, to…

By Alexis McCombs

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Renetta McCann Leaves CEO Post

Influential executive announces sabbatical leave from Starcom MediaVest

Renetta McCann, one of the most powerful and influential black women in business and advertising,…

By Carolyn M. Brown

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The Business of the NBA Finals—Part 3

The Network

Television networks search the high seas to find programming that will appeal to a large…

By Alexis McCombs

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The Business of the NBA Finals – Part 2

The League

Last summer, the NBA made headlines when former referee Tim Donaghy admitted betting on games…

By Alexis McCombs

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An American Airlines Departure for GlobalHue

Top BE 100 ad agency exits one wing of its business

The nation’s largest multicultural advertising agency has walked away from its longstanding relationship with the…

By Cliff Hocker

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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