Tag Archives: Air Jordan

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Concords, Christmas and the Marketing Genius of Nike’s Jordan Brand

The after-holiday marketing of Air Jordan sneakers are big business in the fourth quarter

Known as Concords, Nike’s Air Jordan XI always brings out consumer dollars for the holidays…

By timmhotep aku

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Jordan Brand: The Next Generation of Shoes & Stars

Michael Jordan's sneaker brand is as strong as ever thanks to his hand-picked all-star pitchmen

Jordan Brand continues to excel as an extension of Michael Jordan’s business thanks to new…

By Branden J. Peters

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All Images: GettyThe recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New York Knicks has dominated sports discussion and headlines since the moment it happened. Fans of the Knicks are ecstatic that their once proud franchise can now officially return to relevance. Lost in the uproar, however, is the potential economic surge this trade will likely have. Not just for Anthony, who signed a three-year $65 million contract extension as part of the deal, but for the NYC area as well. Former NBA player and now TNT analyst Kenny Smith shares a few of the ways that Anthony�s Big Apple acquisition can change the financial stakes for him, his new team and business owners in the entire tri-state area. —Khalid Salaam

Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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