Tag Archives: Air Jordan

Why Michael Jordan is the Highest Paid Retired Athlete

Branding expert Martin Morse shares insights

Michael, in my eyes, really benefited from the perfect storm of growing urban pop culture…

By Stacey Tisdale

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NBA Baller with Anta Sneaker Deal Caught Wearing Jordans

Mavericks forward Chandler Parsons says competitor shoe better for his injured ankle

Mavericks forward Chandler Parsons says Nike brand Air Jordan a better fit while his ankle…

By Sakina Spruell

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Concords, Christmas and the Marketing Genius of Nike’s Jordan Brand

The after-holiday marketing of Air Jordan sneakers are big business in the fourth quarter

Known as Concords, Nike’s Air Jordan XI always brings out consumer dollars for the holidays…

By timmhotep aku

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Jordan Brand: The Next Generation of Shoes & Stars

Michael Jordan's sneaker brand is as strong as ever thanks to his hand-picked all-star pitchmen

Jordan Brand continues to excel as an extension of Michael Jordan’s business thanks to new…

By Branden J. Peters

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Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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