Tag Archives: Amar’e Stoudemire

Jeremy Lin Decoded: Cashing in on Overnight Success

A look at the unlikely NBA star's bankability and the impact of his brand

Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA…

By Adena Andrews

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Hip-Hop Stars Take a ‘Cultural Odyssey’

Hip-hop's biggest names got a chance to flip through the new coffee table book that documents their culture

A photo recap of the BET Hip-Hop Awards 2011 that highlights various rap stars and…

By Anslem Samuel

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LeBron James Introduces Sheets Energy Strips

The NBA star and his business partners reenergize the market with an innovative product meant to give consumers a boost

NBA star LeBron James and partner Maverick Carter join forces with Purebrand LLC to launch…

By Christina Tapper

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Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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