BE Decoded Archives - Black Enterprise

Tag Archives: BE Decoded

Decoded: 7 Celebrities Who Went From Fat to (Financially) Fit

Physical fitness can be a large part of personal branding & revenue generation. These celebrities…

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RuPaul Decoded: The Man, the Myth, The New Queen of All Media

Dissecting the business behind the make-up and wigs of RuPaul, a rising media mogul in the making

More than a drag queen, RuPaul is a profitable brand that expands across various media…

By Sirita Wright

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Samuel L. Jackson Decoded: Hollywood’s Hardest Working Man

Examining the luminous career of the highest grossing actor of all time

The Guinness Book of World Records cemented Samuel L. Jackson as the highest-grossing actor of…

By Shydel James

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10 Black NFL Rookies Who Cashed in Big on Draft Day

From college athlete to multi-millionaire, a NFL rookie's life can change overnight when drafted and hit with a hefty paycheck

From college athlete to multi-millionaire, a NFL rookie’s life can change overnight after being signed…

By Mia N. Hall

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Decoded: The World Without Tiger Woods

How different would the world be if the golfing great never existed? Here's a few possible answers

New Forbes print campaign imagines The World Without… key celebrities ranging from Mark Zuckerberg to…

By Anslem Samuel

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Reality TV Decoded: 10 Reality Stars Who Earn Millions

More than just memorable personalities, these reality TV stars figured how to make a living off of you watching

Reality TV has become a multi-million dollar business for a select few individuals who manage…

By Starrene Rhett

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Mike Tyson Decoded: How He Earned (And Squandered) a $300 Million Fortune

Once the king of the ring, Mike Tyson has had many ups and downs in his storied career

On the eve of Mike Tyson: Undisputed Truth—Live on Stage, Black Enterprise explores the former…

By Shydel James

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DECODED: How Much Do the ‘Real Housewives of Atlanta’ (and their Husbands) Make?

Pulling in massive ratings and ad dollars, the reality stars cash in on their 15 minutes of fame

The season salaries for the Real Housewives of Atlanta and their partners recently leaked, revealing…

By Anslem Samuel

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ESPN Sports Business Editor Analyzes Impact of Magic Johnson’s Dodgers Deal

ESPN's Keith Reed shares his perspective on Magic Johnson's historic purchase of the LA Dodgers and what it means for the sport

ESPN’s Senior Sports Business Editor Keith Reed shares his perspective on Magic Johnson’s historic purchase…

By Adena Andrews

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Tyra Banks Decoded: From Supermodel to Mega Mogul

From supermodel to Harvard Business School graduate, BlackEnterprise.com takes a look at Tyra Banks beyond the runways

Supermodel Tyra Banks is more than a pretty face, the savvy businesswoman and Harvard Business…

By Danielle Kwateng

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Apple Inc. Decoded: iPads, iPhones, iPods, MacBooks… Oh, My!

With the release of the New iPad, Black Enterprise breaks down the consumer electronic juggernaut’s biggest product launches

As one of the most successful brands ever, Apple Inc has revolutionized our world with…

By Shydel James

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George Lucas Decoded: Four Decades of Hollywood Domination

A breakdown of the movie mastermind and his $3-plus billion fortune

Responsible for the epic Star Wars film franchise, George Lucas has built a billion-dollar brand…

By Shydel James

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Jeremy Lin Decoded: Cashing in on Overnight Success

A look at the unlikely NBA star's bankability and the impact of his brand

Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA…

By Adena Andrews

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Mardi Gras Decoded: Breaking Down the Big Easy’s Business Boom

Fat Tuesday hits New Orleans and so does a boost to the local economy

When Mardi Gras hits New Orleans so does an influx of revenue for local businesses…

By Kamaria Gboro

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Soul Train Decoded: Don Cornelius Created the Hippest Brand in America

Exploring the historical milestones made by the late Don Cornelius and his landmark show

Following the death of Soul Train creator Don Cornelius, Black Enterprise explores the impact of…

By Souleo

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Whitney Houston Decoded: The Diva’s Lasting Legacy

A look back at the music icon's historic career and cultural impact

More than just a singer, Whitney Houston was an icon who’s influence crossed a multiple…

By Benè Viera

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WATCH: The Grammys Decoded: Artists Discuss the Impact of a Win

Mary J. Blige, Black Eyed Peas and more reveal the pros of being at music's biggest night

Artists ranging from Mary J. Blige to the Black Eyed Peas discuss the lasting impact…

By Anslem Samuel

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2012 Grammys Decoded: Predictions on Music’s Big Night

L.A. Times writer Gerrick Kennedy makes his picks for who will bring home a trophy

The Grammys are a celebration of the music industry’s best, L.A. Times writer Gerrick Kennedy…

By Joel Lyons

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UBR Spotlight: Branding Innovator Steve Stoute

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Contributor Renita D. Young speaks with music…

By Alfred Edmond, Jr.

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12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

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How To

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How to Position Yourself As an Industry Authority

To build your authority, you’ll need a continuous message that tells the world who you…

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‘I See You’: The Power and Beauty of Building Multiple Tribes of Professional Women

Women that make the time to find their tribes of professional sisters have a competitive…

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