Tag Archives: brand

KimKardashian_070710

Brand Licensing: What Small Businesses Can Learn from Kim Kardashian

Five important facts about trademarks and licensing:

You can learn a lot from Kim Kardashian’s trademark licensing game. She got almost $90…

By Nicole Cober

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(Image: Thinkstock)

Two Key Ways to Reposition Your Brand to Make More Money

How boosting your actual value and perceived value can help you increase margins for your business and make more money

How boosting your actual value and perceived value can help you increase margins for your…

By Felicia Joy

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Aniesia Williams of The Beleza Group 300x232

#GT2012: Entrepreneur Aniesia Williams Takes Care of Business at The Challenge

Williams attends The Black Enterprise Golf & Tennis Challenge to identify new prospects

Aniesia Williams attends The Black Enterprise Golf & Tennis Challenge to identify new prospects

By Alfred Edmond, Jr.

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Reflect on the failures.

What didn't go so well this year? Why didn’t it go well? Identify the core problem (your lack of time, lack of passion or lack of resources) and try to either solve it or let it go. No need to make the same mistakes next year.

7 Ways to Align Your Brand with Your Vision for 2012

How to make sure you get (and keep!) your business and brand on track for 2012!

How to make sure you get (and keep!) your business and brand on track for…

By Amanda Miller Littlejohn

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OJ Simpson

Your Brand and Your Life Are Not the Same Thing!

Casey Anthony’s life has been spared. So why is everyone talking about her brand?

The media circus surrounding the Casey Anthony case—which involves the murder of her daughter Caylee…

By Caroline Clarke

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It’s a known fact that a celebrity’s career rarely includes only one single job. Any multi-faceted entertainer—be it actor, artist, or both—learns fairly quickly that the key to climbing the success ladder is through constant diversification. Making money in various markets guarantees a well-rounded (and long-lasting) career. With the fickle tastes and short attention spans of most audiences, it’s only necessary to jump into multiple roles, bulking up pockets and fan bases equally.  Many artists have made the migration from musicians to actors, film producers, authors and all around entrepreneurs. Such transitory career goals have allowed many artists to garner successes they never achieved during their time solely working as musicians. As part of our continued Black Music Month coverage, BlackEnterprise.com has compiled a list of 11 celebs that started out as artists and have since evolved into well-oiled self-entities. —Kathy Iandoli

11 Successful Artist Brands Beyond Music

Music is only the beginning of building a brand that's something these artists know well

Artists like Jay-Z, Will Smith, Beyonce and will.i.am are multi-millionaires solely because of their music,…

By Kathy Iandoli

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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Daisy Purple

Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

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