Tag Archives: branding

airbnb new logo

Rebranding Faux Pas: 3 Tips For Effective Logo Design

Airbnb's redesign serves as example of what not to do when rebranding

Airbnb’s newest logo, Bélo, violates a few core principles of logo design, but with a…

By Patrick Austin

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Photo by Sheiresa Ngo

R&B Longevity: Boyz II Men Talk Brand Partnerships

Group details Wendy's campaign and forthcoming album, "Collide"

Business partnerships can bring fresh energy and build a brand’s value

By Sheiresa Ngo

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New Online Tool For Entrepreneurs With Limited Marketing Resources

Localist integrates social media with calendar and events Web content

Localist, an interactive online calendaring platform, recently launched its ‘Localist Simple’ plan geared toward entrepreneurs…

By Carolyn M. Brown

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messia

Two Merchandising Brand Giants Do Battle In Brazil

Nike zeroes in on Adidas' soccer market domination

As the players and coaches prepare to go to war at the World Cup, Nike…

By Richard Spiropoulos

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15 Most Critically Outrageous Tweets From #BETAwards

Twitter kept jokes flowing throughout the night of high points---and mishaps

Twitter came out in full force with the most outrageous and critical insights on the…

By Kevin L. Clark

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kerry-washington-posing

Scandal Fashion: Kerry Washington to Launch Retail Line

Actress partners with The Limited to create an Olivia Pope-inspired clothing line

Kerry Washington partnered with “Scandal” costume designer, Lyn Paolo, and The Limited to bring a…

By Courtney Connley

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(Image: File)

Rihanna Reveal: How Millennials Can Channel the Greats for Career Wins

Pop superstar's CFDA fashion lends nod to vitality of professional muses

Like Rihanna channeled icon Josephine Baker for her CFDA win, millennnials can channel greats in…

By Janell Hazelwood

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jay-z-beyonce-holding-hands

5 Reasons the Bey and Jay Brand Is Untouchable

Despite leaked video footage, the music duo proves their brand will remain in tact

Despite controversy around leaked video footage, the brand of Jay Z and Beyonce will remain…

By Courtney Connley

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(Image: Thinkstock )

No Luck in Your Job Search? You May Need Professional Help

Four steps to get started in consulting a career coach

If you’ve been out of work, especially long term, it may be time to step…

By Janell Hazelwood

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Nicki Minaj (Image: File)

The Nicki Minaj Factor: 3 Career Lessons on Rebranding For Milliennials

Millennials: Take a cue on tone-down image when making career transitions

Nicki Minaj’s toned-down image teaches not only a lesson or two in style, but in…

By Courtney Connley

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Beyonce - Featured

Great + Eight: Most Influential Black Women According to TIME

Beyonce, Serena Williams and Nigerian economist among top world leaders

Beyonce, Serena Williams and Kerry Washington are top women of color among TIME magazine’s list…

By Richard Spiropoulos

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TeenNick chairman Nick Cannon won for "Celebrity Entrepreneur of the Year."

Shorty Awards: Who’s Who of Social Media Honored in New York City

Jerry Seinfield, Nick Cannon among Shorty Award honorees

The Shorty Awards, held in New York City at the Times Center, honored the best…

By Janell Hazelwood

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Robbie Montgomery, OWN reality TV star and restaurateur (Image: File)

Sweet Success: 10 Minutes with ‘Welcome to Sweetie Pie’s’ Miss Robbie

Restaurateur gives tips on career longevity and prepping for expansion

Restaurateur and OWN network TV star Miss Robbie Montgomery talks career longevity and plans for…

By Janell Hazelwood

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black man in suit

Professional Perceptions: Do the Clothes Really Make the Man?

Popular 'suit' meme brings questions of perceptions vs. reality in the workplace

A popular meme sparks question of whether perceptions match reality. Take a poll to give…

By Janell Hazelwood

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Cameka Smith, entrepreneur, founder, The Boss Network (Image: The Boss Network)

Success Quips: 3 Quickfire Networking Tips with Boss Network’s Cameka Smith

How to diffuse the most awkward situations when trying to connect

In this special BlackEnterprise.com series, we share quick and dirty tips on career enhancement and…

By Janell Hazelwood

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Millennials: What You Have in Common with the Nation’s Top Trusted Brands

Take a cue from leading companies on how you can be a leader in your industry

Entrepreneur magazine listed nation’s most trusted brands. You can take a cue from these leading…

By Janell Hazelwood

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pharrellbuffalohat

The Pharrell Effect: Millennials, Find Your ‘Buffalo Hat’ Moment

How to capture that 'it' chance or trait and leverage it for big wins

Musician Pharrell Williams gained global attention with his buffalo hat. Millennials, here’s how you capture…

By Janell Hazelwood

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Millennials: How to Determine Your Personal Brand and Market It

Learn how to do it like the pros to find job-seeking success

Believe it or not, you are a brand, whether you’re a senior executive or millennial…

By Shelby Ivey Christie

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branding

7 Keys to Rebranding Your Business

Executing a new company identity must be done strategically

Blue helped his 60-year old company successfully implement a corporate rebranding effort

By Alan Hughes

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WilliamsLeakes

NeNe Leakes and Billy Dee Williams Add Dancing with the Stars to Brand Portfolio

Show set to premiere March 24

Reality TV powerhouse NeNe Leakes and Mahogany leading man Billy Dee Williams have joined the…

By Janell Hazelwood

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WomanComputerCity

Women of Power: 3 Tips to Manage Your Online Reputation

How to ensure your Web brand matches reality

The Black Enterprise Women of Power Summit, attendees learned how to manage their Web brand…

By Janell Hazelwood

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When Blogging Goes Wrong: 3 Common Branding Mistakes to Avoid

How to ensure the message you're sending is the right one

It seems everyone is a blogger—but not a good one. If you want to leverage…

By Janell Hazelwood

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How to Sell The Brand That is You—Without Turning People Off

3 steps to self-promotion that wins

Young professionals: Check out these tips to self-promote without gaining enemies.

By Janell Hazelwood

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executive-level intensive entrepreneurship training initiative

Pre-Grad is the New Post-Grad: 5 Benefits to Building Your Brand While Still In College

Don't wait until after graduation to position yourself for success

Waiting until after graduation to position yourself and your professional brand? Don’t. Here are five…

By Shelby Ivey Christie

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Build a social media and website platform before you begin. If you do not have an interconnected presence between your website/blog, Facebook, Twitter, MySpace, et al, then how will people find your book and how will you blast it out to the largest constituency possible?  The Internet is vast and a small cry in the dark for attention will get lost without a true platform.

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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tola

Cool Jobs: ‘Branding Queen’ Talks Creative Career Path and Juggling Entrepreneurship with Day Job

Tola Lawal, founder of SixOne7Creative makes it happen

Tola Lawal, who has worked behind the scenes for brands including BET and Blue Flame,…

By Kimberly Wilson

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As an entertainer, Rihanna can push boundaries, but for everyday working women, not so much. (Image: File)

Rihanna Adds Balmain to Her Career Portfolio

Pop star becomes face of luxury Parisian brand

Pop start Rihanna has become the new face of luxury Parisian fashion brand Balmain, adding…

By Janell Hazelwood

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Through Dec. 2, the 'Beauty for the Bold' campaign will host events, profile inspiring women, and conduct Twitter chats and forums on domestic violence  to bring awareness.

The tour's next stop will be in Atlanta on December 2 at the Mary Hall Freedom House. For more information visit BlackCelebrityGiving.com/BeautyForTheBold.

Celebrities and Professional Women Team Up to Raise Domestic Violence Awareness

'Beauty for the Bold' campaign campaign kicks off in New York

Sister 2 Sister publisher Jamie Foster Brown, along with celebrity friends and professional give back…

By Janell Hazelwood

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kelis sauce line

Singer Kelis Adds Culinary Skills to Her Career Portfolio

Music star introduces new sauce line, Feast

One of the little known facts about music artist Kelis is her culinary skills

By Sasha King

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martha stewart smiling

How to Make Your Name a Rockstar Brand Like Martha Stewart’s

Can your name become as big as Martha's?

Can our names become rockstar brands like Martha’s, too?

By C. Daniel Baker

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Restaurants and wine brands showcased their dishes and wares in an atmosphere that advocated for minority entrepreneurship and global boss moves, including, Bed Vyne Wine, Buka, House of Mandela Wines, Jollof,  Katra, La Caye, Les  Ambassades, Le Souk Harem,  Madiba, Ponty Bistro, Queen of Sheba,  Shrine NYC and Toast 105.

New York’s First African Restaurant Week Kicks Off With Tasting Event

Top chefs and entrepreneurs showcase talents and wares among professionals

During African Restaurant Week in New York, diners can enjoy prix-fix three-course meals at several…

By Janell Hazelwood

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TerrenceJDreamAcademy

Terrence J Inspires Youth To ‘Dream Big’ Through Disney Dreamer’s Academy

Program continues to hold true to its mission to inspire and fuel the dreams of teens

Entering its 7th year, the Disney Dreamer’s Academy continues to hold true to its mission…

By Kimberly Wilson

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China Muoka, technology entrepreneur and CEO of JobClickr and RentIsh, gave attendees tips on search engine optimization (SEO) and talked about the importance of your brand's searchability. It's important you know what's on the Web about you, your company or your brand and how you can control that, he said.

IBOM LLC Hosts Interactive Social Media Week Event for Young Professionals and Entrepreneurs

Media, tech and law professionals talk branding and best practices

On Sept. 27, Ibom LLC in partnership with The City College of New York, hosted…

By BlackEnterprise.com

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TGreen300232

Month of the Man: Luxury Shoe Artisan Talks Reviving an Old Trade

Self-taught, Theodore Green enjoys offering the customized experience

Shoe cobbler and designer Theodore Green enjoys the art of customizing the experience for consumers.…

By Joshua Perrin

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Social Media Mistakes Small Businesses Should Avoid

If you can’t do it right, it might not be worth doing at all when it comes to using Twitter and other platforms

Most social media sites will give you the chance to include your logo, images, website…

By Carolyn M. Brown

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Fashion-woman-suit

Power OOTD: 6 Quick Tips to Usher in Pow Fall Office Fashion

This checklist will ensure you bring the chic at work this season

(Image: File)
As the world watches New York City for Mercedes-Benz Fashion Week, BlackEnterprise.com is ushering…

By Shea Zephir

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Web Video2_sm

Brand Your Business Using Online Video

If you don’t have a strong video content platform you are losing out on millions of potential customers

Start taping now!

By Carolyn M. Brown

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Tiwa-Savage

The NEA Awards Returns to New York to Honor Who’s Who in African Entertainment

Top talent from U.S. and the Diaspora will perform and attend

On Sept. 1, the Nigerian Entertainment Awards return to New York in the heart of…

By Janell Hazelwood

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5 Steps to Stellar Personal Branding on the Web

Make an excellent professional impression on the Web

Use these quick steps to get started on the right path to establishing your professional…

By Janell Hazelwood

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Kelly-Rowland-Jaguar

Boss Moves: Kelly Rowlands Adds Jaguar Endorsement to Brand

Songstress Kelly Rowland is the new face for Jaguar’s F-Type series, adding yet another luxury…

By Janell Hazelwood

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business-handshake-close-up

3 Things People Need to Know Before They Will Hire You

What's the reason some people don't get hired?

If you’re looking for better opportunities – clients for your business or even a better…

By Amanda Miller Littlejohn

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(Image: Thinkstock)

Best of the Best: 5 Steps to Beat Out Your Competition

High-performance principles that will keep you ahead of the game

Having a high-performance outlook on your career advancement will keep you ahead of the pack.…

By Antoine Moss

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Yandy Smith, entertainment manager and cast member of VH1's Love and Hip Hop (Image: File)

Boss Moves: The Power of Diversifying Your Offerings

It's best to be a Jack or Jane of several trades to ensure you're always winning

Entertainment manager and entrepreneur Yandy Smith talks tips for diversifying your hustle and expanding your…

By Yandy Smith

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PaulaDeen

Career Meltdowns: 5 Leaders Whose Scandals Led to Professional Disaster

A snapshot of celebrity branding blunders

Paula Deen's latest scandal led to lost endorsements and fans. (Image: File)
Reports of Paula Deen’s…

By Joshua Perrin

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black man in suit thinking

3 Steps to Reset Your Brand This Summer

Find your groove again at the midway point in the year

Dust that list of New Year’s resolutions off and give yourself a progress report.

By Amanda Miller Littlejohn

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(Image: Thinkstock)

3 Tips for Using Instagram Video for Job-Seeking Success

Use these tips to optimize your efforts on social media

With Instagram adding 15-second videos to the mix, the dynamic of communication via the Web…

By Joshua Perrin

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kevin hart hands up

Black Men Winning: Top 4 Celebrity Boss Moves in Entertainment

A snapshot of male leaders of color changing the game

As part of BlackEnterprise.com’s Month of the Man series, we highlight top celebrity boss moves…

By BlackEnterprise.com

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RealHouseHusbandsReunion

The Real Househusbands of Hollywood: 3 Smart Career Lessons

Beyond the tear-inducing laughter, these men are winning with the boss moves

As the ‘Real Househusbands of Hollywood’ closes out with a hilarious reunion show, take a…

By Janell Hazelwood

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(Image: Thinkstock)

Two Key Ways to Reposition Your Brand to Make More Money

How boosting your actual value and perceived value can help you increase margins for your business and make more money

How boosting your actual value and perceived value can help you increase margins for your…

By Felicia Joy

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Nelly

Hip-Hop Artist Nelly Teams Up with Mike and Ike To Reunite Candy Brand

Entertainer adds endorsement to his multifaceted career portfolio

Entertainer Nelly partners with brand as Mike and Ike reunite, adding candy endorsement to his…

By Janell Hazelwood

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Wykesha Hayes 300x232

Urban Business Roundtable Spotlight: Education Entrepreneur WyKesha Hayes

More on the entrepreneurs, business strategies and economic news featured on The Urban Business Roundtable

This week’s Urban Business Roundtable: Keey2Kids Founder Wykesha Hayes and brand maven April Love.

By Pepper Miller

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(Image: Thinkstock)

Brand Building for the Intrapreneur

How a solid personal brand can lead to internal success

Crafting a great personal brand can mean the difference between being seen as a great…

By James Walker

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Black Enterprise Entrepreneurs Conference: Who’s Who: Brand Camp U CEO Hajj Flemings

The Gokit co-founder and brand strategist shares why the Black Enterprise Entrepreneurs Conference is a can’t-miss event.

Flemings took a few moments to talk with us about the importance of personal branding,…

By Alfred Edmond, Jr.

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(File)

10 Steps to Boost Your Online Popularity

With this strategy, you can expand your network, visibility and engagement

This strategy will ensure you expand your network, visibility and engagement with professional peers and…

By Sasha King

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KWalkerNBA

Rising Stars: 5 Top NBA Newbies Changing the Game

From college to the pro-league, these rookies show promise and power

These league rookies show promise and push the limits in the NBA.

By Courtney Connley

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Lebron-James-Miami-Heat-Jersey

MJ vs LJ: 4 Reasons LeBron James’ Brand is Now Beyond Comparison

Stats alone should put comparison talk to rest

These stats put the constant comparisons to sleep between the Heat player and the legendary…

By Courtney Connley

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halle-berry-files-restraining-order-black-enterprise

Philanthropy Bosses: 4 Celebs Who Add Giving Back to Their Career Portfolios

These industry heavyweights show how being charitable pays off

These entertainers spend countless hours and dollars giving back to a cause they hold dear…

By Courtney Connley

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oprah-winfrey-breast-cancer-scare-black-enterprise

$2.7 Billion Dollar Baby: Happy Birthday Oprah!

Legendary multimedia icon turns 59

Today, legendary media icon Oprah Winfrey turns 59. The talk show pioneer and multimedia tycoon…

By BlackEnterprise.com

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Yandy Smith, entertainment manager and cast member of VH1's Love and Hip Hop (Image: File)

Social Networking: Professional Power Play or Business Blunder?

Take heed: Overdosing on the instant accessibility can be detrimental

Whether you have a tangible business or you’re promoting yourself, you need to be very…

By Yandy Smith

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(Image: Thinkstock)

5 Steps To Going Viral

Your brand doesn't have to be ratchet to gain high visibility

“Going viral” doesn’t always have to be ratchet. Here’s how your brand can benefit from…

By Janell Hazelwood

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TMI, Much? How Disclosing Too Much Relationship Drama Can Taint Your Professional Reputation

Save the drama and focus on the bigger picture

Three reasons blasting every little detail about your relationship on social media can taint your…

By Courtney Connley

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GUnion

Lessons on Web Branding: 5 Celebrities Who Get It Right

Take a cue from these personalities on how you can step your game up

While many stars constantly lash out, these celebrities keep it cool and remain professional. Here…

By Courtney Connley

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sweet brown smiling

A Brand of Exploitation: ‘Sweet Browns’ of the World, Please Have Several Seats

Shucking and jiving for checks is just not my cup of tea

Sweet Brown, enough is enough. (Image: File)
Sweet Brown, I’ve had enough.
Some of us chuckled and…

By Janell Hazelwood

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small-business1

Strategies For Nailing Down Perfect Blog or Company Name

How to come up with the next Groupon or Google

How to come up with the next Groupon or Google

By Gerren Keith Gaynor

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WATCH: Faith Evans Talks ‘R&B Divas,’ Motherhood, New Ventures

Singer-songwriter reintroducing brand to expand audience

Black Enterprise host Shannon LaNier talks new ventures with “R&B Divas” star and songstress Faith…

By BlackEnterprise.com

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(Image: Thinkstock)

7 Steps to Build and Market the Brand That is You

Uniworld Group CEO offers tips on creating a stellar professional profile

Monique Nelson, CEO of Uniworld Group, gives tips on how to create a unique professional…

By Amanda A. Ebokosia

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Popular ad from chicken franchise Chick-Fil-A (Image: File)

Opinion: Outrage Over Chick-Fil-A’s Marriage Stance Is Misplaced

Gay writer says the tit-for-tat should be replaced with open dialogue

Michael Arceneaux, an openly gay writer, says the focus of the Chick-Fil-A anti-gay backlash is…

By BlackEnterprise.com

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Suzan-McDowell

CEO Suzan McDowell On Marketing And Building A Brand

McDowell talks about working with clients and marketing basics

McDowell talks about working with clients and marketing basics

By Black Enterprise

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PersonalBranding

Free!! Books of the Week – Personal Branding

Free books to help you build your personal brand. Viisit our BE Rewarded site to enter

Free personal branding books, visit our BE Rewarded site to enter.

By Sasha King

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MaryJBligeBurgerKingCommercial

3 Things You Can Learn from the Mary J. Blige Chicken Debacle

As the R&B diva finally details her 'mistake,' take heed for your own career success

As Mary J. Blige finally speaks out in detail about the Burger King chicken debacle,…

By Janell Hazelwood

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(Image: Thinkstock)

3 Ways to Build A Better Brand

Get more clarity on your brand by asking these key questions

Get more clarity on your brand by asking these key questions

By Amanda Miller Littlejohn

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How to Align Your Blog with a Big-Name Brand

For some bloggers, taking that platform to the next level will require partnering with big-name…

By BlackEnterprise.com

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TWITTER:   I know that this is probably an obvious one, but how do you really engage with Twitter? Do you use it as a personal tool to connect with others? Promote your business? Both? Do you need a personal and business account? I would say, it all depends. I have one account for me personally, which I also use professionally. When my new book, Chasing Youth Culture And Getting It Right, is published in April, I will be using another account for book tweets only. I want to make sure that those messages go to people who want data on youth marketing specifically. So the moral of this story is, know your target market. Your tweets will have a greater impact if you’re really focused on who you’re trying to reach.

3 Reasons You Should Use Separate Twitter Accounts

Tech columnist Hajj Flemings answers the new-age question of whether or not employees should have more than one social media account

With lines being blurred far too many times than people would like to admit, BlackEnterprise.com…

By Hajj Flemings

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Entrepreneurs Conference: Fashion Icon Beverly Johnson on Branding And Reality TV

Supermodel, entrepreneur and television show creator to offer guidance on mastering your brand

At the Entrepreneurs Conference, hair and beauty mogul Beverly Johnson will join celebrated restaurateur Gina…

By Carolyn M. Brown

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THE PRESENT IS ALL THAT MATTERS 

Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease. 

Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

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JimmyFallonBarackObama1

5 Cool (Recent) Branding Moves By President Barack Obama

A look at the Commander-in-Chief's moments of swag

Here’s a snapshot into recent appearances that give the Commander-in-Chief the cool factor.

By Janell Hazelwood

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MaryJBligeBurgerKingPhoto

Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??

After official Mary J. Blige response, I'm still shaking my head

As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in…

By Janell Hazelwood

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MaryJBligeBurgerKingCommercial

Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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Teneshia Warner 300x232

UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Chinese Company Infringes On Michael Jordan’s Brand

The NBA legend and entrepreneur looks to protect his name by any means necessary—internationally

Michael Jordan responds to Chinese apparel company Qiodan Sports Company Limited infringing upon his brand…

By Mia N. Hall

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Backtalk with Tasha Smith

Tasha Smith is the around-the-way girl from Camden, New Jersey, who fans know as the…

By Kenya N. Byrd

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Here are 10 leadership steps you can take now to help you go from stagnant to magnificent, and turn mental goals into reality. ---Jessica Styles

10 Steps Leaders Take to Make Their Dreams Reality

Use this leadership strategy to accomplish your goals

Entrepreneur and career coach Jessica Styles offers 10 steps to setting and reaching your career…

By Jessica Styles

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Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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WomanHomeListComputer620480

Career Bucket List: Six Things to Do at Your Job Before You Leave

Goals that will ensure you maximize your work experience

To ensure you maximize your experiences at each phase of your career, here are six…

By BlackEnterprise.com

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(Image: Thinkstock)

Lesson in Personal Branding: Would You Be Associated with You?

While evaluating your inner circle, it's good to put yourself to the test, too

We often evaluate people in our networks since they reflect largely on our own personal…

By Janell Hazelwood

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It’s never easy to search for a new job while you’re already employed. Professionals often find themselves having to sneak around to send out resumes, go on interviews, or speak with potential employers. 	While you shouldn’t feel trapped in your current position, it’s very important that you conduct your job search with integrity and skill. Consider these tips when searching for a new job and avoid having to compromise your current paycheck. —Aisha Taylor

Career Tip of the Day: Google Yourself

Ensure that your personal brand is attractive on the Web

Be sure your personal brand is represented as attractive as possible on the Web.

By BlackEnterprise.com

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Marshawn Evans

ME University: How to Brand Yourself and Your Business on Purpose

In a video interview, branding expert Marshawn Evans tells how her ME University helps women entrepreneurs learn how to brand themselves with a clear vision

In a video interview, branding expert Marshawn Evans tells how her ME University helps women…

By Marshawn Evans

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6 Ways to Approach Branding and Social Media for Your Business in 2012

Leave the ad hoc approach behind and follow these simple steps for your branding and 'socializing' your business in 2012

Here are a few simple ways to approach your branding and social media for your…

By Amanda Miller Littlejohn

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Mobray

Staying Branded

How to enhance or redefine your professional profile when you’re out of work

There isn’t a career advancement discussion today that doesn’t include the importance of professional branding—a…

By Sonia Alleyne

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Reflect on the failures.

What didn't go so well this year? Why didn’t it go well? Identify the core problem (your lack of time, lack of passion or lack of resources) and try to either solve it or let it go. No need to make the same mistakes next year.

7 Ways to Align Your Brand with Your Vision for 2012

How to make sure you get (and keep!) your business and brand on track for 2012!

How to make sure you get (and keep!) your business and brand on track for…

By Amanda Miller Littlejohn

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How I Did It: Mikki Taylor Expands Beauty Brand with New Book ‘Commander in Chic’

Motivational expert uses inspiration of Michelle Obama to empower women

Beauty and fashion expert Mikki Taylor expands her brand with new book, Commander in Chic:…

By Janell Hazelwood

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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3 Reasons Why You Should Create a Branded Google Plus Business Page

The benefits of signing up for Google's latest product now instead of later

Setting up a Google Plus Page is simple and the benefits for your brand can…

By Hajj Flemings

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Tasha Smith: For Better or Worse

The star of Tyler Perry's 'For Better or Worse' series confronts those "angry black woman" accusations

Tasha Smith, the star of Tyler Perry’s ‘For Better or For Worse’ series, confronts the…

By Kenya N. Byrd

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Frank Rice

Former NFL Player Finds Success in Franchising & Television

From the gridiron to the grill, Frank Rice tackles the restaurant business and Hollywood

After a career-ending injury, NFL star Frank Rice found success through family franchising and appearing…

By Mia N. Hall

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Entertainment Manager Yandy Smith Explains the Business of ‘Love & Hip-Hop’

Young powerhouse talks reality TV, success, and women's empowerment

Yandy Smith, co-star on VH1′s Love & Hip-Hop season two, talks about how reality TV…

By Janell Hazelwood

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UBR Spotlight: Wykesha Hayes Gives Kids Keeys2Success

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Wykesha Hayes, the founder and CEO of Keey2Kids,…

By Alfred Edmond, Jr.

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Jackson & Williams promote women empowerment

Mo & Kita Help Women ‘Define Your Pretty’

More than reality stars, Monique Jackson and Kita Williams are entrepreneurs focused on female empowerment

Define Your Pretty is the latest venture from businesswomen Monique Jackson and Kita Williams. In…

By Starrene Rhett

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Swizz Beatz Talks Business, Branding and Motivation

The producer/rapper discusses his partnership deals and becoming the creative mind behind big-name brands

BE Next linked up with Kasseem “Swizz Beatz” Dean to discuss how the kid that…

By BlackEnterprise.com

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Justin Bieber’s DJ Tay James: The Secret of My Success

The pop star’s personal tour DJ shares his top six money-earning moves to becoming a successful spin doctor

Graduating from Hampton University’s Business School, DJ Tay James followed his dreams and became Justin…

By Amy Andrieux

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Tastemaker Vashtie Kola talks to BlackEnterprise.com (Image: Source)

Vashtie Kola: Curator of Cool

The young Renaissance woman breaks down the importance of branding

Tastemaker Vashtie Kola has found success as an entrepreneur, director, deejay, party promoter, and fashion…

By Janel Martinez

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Every small business owner should position his or herself as a thought leader in their industry or arena of business. Launching a business blog can be an important part of any successful entrepreneur’s business strategy to help meet their business goals. The Internet is driven by links and every blog post is a unique listing in Google, so it’s time to establish social proof of your business acumen by blogging. While blogging has been around for a while some don’t know the intricacies of being successful at it. Here are eight basic tips to get you started on the right track. —Hajj Flemings

8 Blogging Basics for Small Business Owners

Starting a blog is only the first step, here's what you need to make it a successful business

Blogging has become an important part of promoting a business. Here are key steps in…

By Hajj Flemings

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Rapper-turned-author Gene "Malice" Thornton

Rapper Gene “Malice” Thornton Finds God & New Career as Author

From artist-to-author, the Virginia-based MC explains how God changed his life

Malice of the Clipse shares how his path to God led him to be a…

By Anslem Samuel

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For too long women have been forced to figure out how to survive on their own. I wrote my book, SKIRTS in the Boardroom to equip women with the tools necessary to chart their own course. S.K.I.R.T.S. is actually an acronym that represents the characteristics that today’s woman must have to thrive in the boardroom, which ultimately represents any place of power that is male-dominated---a place where decisions are made and where you have a chance to show what you're made of. While it may change at different stages of your life, the boardroom is your playing field. It's also a place where the good ‘ole boys' network has, and continues to, flourish. It is time for the ladies to take their seats in the executive suite.   So how do you position yourself to thrive in and out of the boardroom?  Here seven savvy qualities that today’s S.K.I.R.T.S. must possess to go to the next level. (Pay attention, fellas---you can learn some fabulous tips, too!)---Marshawn Evans

6 Keys to Becoming a SKIRT in The Boardroom

How women can smartly earn a seat in the executive suite

How women can smartly earn a seat in the executive suite

By Marshawn Evans

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Easy Rider: Nigel Sylvester (Image: Press)

Who’s Next: BMX Star Nigel Sylvester

The global star talks bikes, branding and giving Back

The global star talks bikes, branding and giving Back

By BlackEnterprise.com

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WATCH: Trey Songz on Branding & ‘Evolving’ with Rocawear

The R&B star extends his brand into fashion and Hollywood without losing his integrity

R&B star Trey Songz has signed on to be the face of Rocawear Evolution, Jay-Z’s…

By Anslem Samuel

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Branding Lessons Learned from Suze Orman

Critical lessons women can take from Suze Orman’s playbook for branding success in the marketplace

Critical lessons women can take from Suze Orman’s playbook for branding success in the marketplace

By Marshawn Evans

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OJ Simpson

Your Brand and Your Life Are Not the Same Thing!

Casey Anthony’s life has been spared. So why is everyone talking about her brand?

The media circus surrounding the Casey Anthony case—which involves the murder of her daughter Caylee…

By Caroline Clarke

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Brand Identity: How to Centralize Your Identity Online

Social media can be overwhelming, here's how to simplify things without losing your audience

From Twitter and Facebook to LinkedIN and Ning here are a couple sites that can…

By Hajj Flemings

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4 STEPS TO REEVALUATE YOUR BUSINESS STRATEGY

How Portable is Your Personal Brand?

Three reasons why your personal and professional business should not mix

It takes a lot to build up a brand so don’t let all your networking…

By Hajj Flemings

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Brand Flexibility: 3 Ways to Communicate with Empathy

Being successful in business is not just about what you do but how you do it—take note

For executives looking to build a stellar personal brand, your ability to communicate is as…

By Marshawn Evans

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BET's Stephen Hill

WATCH: Stephen Hill on BET Awards & Rebranding Chris Brown

Network executive shares insight on this year's award show and Chris Brown's resurrection

On the eve of the 2011 BET Awards, network executive Stephen Hill speaks on social…

By Anslem Samuel

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3 Ways to Restore, Reassess & Rejuvenate Your Executive Brand

Follow these steps to help define your personal brand

Career columnist Marshawn Evans tells you what steps to take to help define your personal…

By Marshawn Evans

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WATCH: Interview with NFL’s Plaxico Burress

Just days after his release from prison, the NFL receiver talks to correspondent Shannon Lanier about his career, his brand and his future

Just days after his release from prison, NFL receiver Plaxico Burress goes on the record…

By Elayne Fluker

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Author, music executive and entrepreneur Steve Stoute.

Black Music Power Player: Steve Stoute, The Brand Extender

From urban America to corporate America, the former music executive has mastered the art of selling big brands to the youth market without losing his edge

Former music executive Steve Stoute made the transition from selling platinum records to starting Translation…

By timmhotep aku

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Black Blogger Month: Full Figure Plus, Big Business Move

Noticing a need in the marketplace, Glen Johnson caters to both men and women in the plus-size market with his niche blog, Full Figure Plus

Noticing a need in the marketplace, Glen Johnson caters to both men and women in…

By Souleo

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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Black Blogger Month: Very Smart Brothas, Separate But Equal

Working exclusively online, Damon Young and Panama Jackson have built Very Smart Brothas into a respected blog and book brand

Relationship bloggers build their brand into a platform for their first book without even meeting…

By Christina Tapper

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Black Blogger Month, Necole Bitchie, Brand Queen

Gossip blogger Necole Bitchie transformed her blog into a profitable business and powerful brand

As the brains behind popular gossip blog NecoleBitchie.com, Necole Bitchie reveals her humble beginnings and…

By Anslem Samuel

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Black Blogger Month: Black & Married With Kids, Family Business

Lamar and Ronnie Tyler make it their business to promote positive images of the Black family online and beyond

With their parenting and relationship blog, Black and Married with Kids, husband and wife Lamar…

By Jozen Cummings

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UBR Morning Post: Mobile Tech and Social Media Maven Corvida Raven

Bonus content on the entrepreneurs and strategies featured on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Executive Producer TaQuoya Kennedy talks with Corida…

By Alfred Edmond, Jr.

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Author/Blogger Demetria L. Lucas of A Belle in Brooklyn

Black Blogger Month: A Belle in Brooklyn, Making Relationships Work

Author Demetria L. Lucas transforms her successful blog, A Belle in Brooklyn, into a powerful business and brand

Relationship expert/author Demetria L. Lucas of A Belle in Brooklyn shares the keys to her…

By Anslem Samuel

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WATCH: Black Blogger Month, A Celebration of the Best in Blogging

A preview of our month long celebration of 20 of the best voices in the Black blogosphere

Exclusive promo footage for BlackEnterprise.com’s Black Blogger Month, celebration of the best in blogging, featuring…

By Anslem Samuel

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4 Branding Tips to Help Students Get Accepted to College

Follow these expert tips on personal branding to score that coveted acceptance letter from the school of choice

BlackEnterprise.com spoke to Marlon D. Cousin, managing partner of The Marquin Group, about establishing your…

By Janel Martinez

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Can Luxury Brands Boost Black Achievement?

Study: High fashion labels can make people 'feel better,' boost performance

Study: High fashion labels can make people ‘feel better,’ boost performance

By BlackEnterprise.com

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Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

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Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

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OWN Ratings a Reflection of Inconsistent Branding?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the next?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the…

By Janel Martinez

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether youre an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

Get ready to go up against the big guys (Image: Thinkstock)
Every small business has to…

By Alan Hughes

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view <strong>Nicki Minaj</strong> as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Offer rental space to barbers and braiders. Making room for stylists with multiple talents will bring in a new and diverse clientele.  Now would be a great time to learn to braid well, or brush-up on the services that barbers usually perform.

9 Tips to Keep Black Salons in Business

Expert advice on how to weather the haircare industry storm

Here are 9 tips to keep black salons marketable and in business.

By Arlice Nichole

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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Fashion Week 2010: Top Model Talks Longevity Post-Catwalk

Surviving a tough economy, Lois Samuels continues expanding her brand

Former model Lois Samuels tackled the challenge of surviving a recession to keep her line…

By Simone S. Oliver

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Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

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Style Biz: 4 Tips for Licensing Your Fashion Brand

Insider tools for fashion and beauty industry success

Here are three key things to consider before seeking to license your fashion brand.

By Janell Hazelwood

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Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

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Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

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7 Tips To Marketing Your Authentic Self

Follow these steps and a career as a paid speaker could be yours

Have you ever thought of getting paid for all the professional advice you dish out…

By Karen Taylor Bass

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Celebrity Side Hustle: Singer LeToya Luckett Talks Retail

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

When it came to investing in a second store, finding the right location and having…

By Janell Hazelwood

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9 Steps for Working Smoothly With Friends and Family

What's the protocol for balancing business objectives with personal relationships?

Entrepreneurship is not an easy game – especially during an economic downturn. Most entrepreneurs are…

By Karen Taylor Bass

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Backtalk with Daymond John

The "Godfather of Urban Fashion" shares key lessons on branding and entrepreneurial success

Businessman and self-made millionaire Daymond John is best known for his ’90s clothing line FUBU—“For…

By Sonia Alleyne

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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9 Tips to Becoming the Next Terry McMillan

Yes, you can work full time and become a published author

Are you a novelist waiting to exhale? If so, it is time to make your…

By Karen Taylor Bass

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Common Talks Branding, Social Media, and Business Moves

His strategy: Stick to your core values

Grammy-winning artist, actor, and entrepreneur Common spoke with BlackEnterprise.com about successfully building a brand, marketing,…

By Renita Burns

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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