Tag Archives: branding

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[Video] BE Modern Man Featured on NYC’s Hot 97 – Ebro in the Morning

BE Modern Man, the Black Enterprise Golf & Tennis Challenge and more

Black Enterprise’s Alfred Edmond and Kelly Pierre-Louis visited Hot 97′s Ebro In the Morning in…

By BlackEnterprise.com

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Kimberly Hairston Talks Dr. Miracles and Brand Authenticity

How one beauty brand is staying competitive

A new campaign titled, Undo the Hurt, plans to focus the brand’s efforts toward repairing…

By Brittany Dandy

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How to Market Your Product or Business on a Bootstrap Budget

Here are some strategies for branding your business without breaking the bank

Here are eleven strategies for branding your business without breaking the bank.

By Carolyn M. Brown

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Industry Leaders Talk Diversity in Film, at 2nd Hollywood Creative Forum East

ABFF and Walter Katiz Foundation bring filmmakers and directors together

Filmmakers, directors, screen writers, content creators and producers of color all gathered at the 2nd…

By Cristie Leondis

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BE Modern Man: Meet ‘The Disruptor’ Hajj Flemings

A master brand strategist talks about his own brand

Tech entrepreneur and brand strategist Hajj Flemings talks about his own brand and his passion…

By BlackEnterprise.com

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Sneak Peak: Rihanna Teases ‘Secret Garden’ Dior Campaign

Superstar songstress gives fans a taste of new ads and music

Superstar songstress gives fans a taste of new Dior Ad campaign and a snippet of…

By Brittany Dandy

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4everbrandy.com

6 Celebrities Doing Double Duty Launching Movies, Musicals and More

Stars running more than one business venture

Celebrities in music, TV and film are no strangers to the term “hustle,” and they’re…

By Kandia Johnson

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5 Key Trends In Online Marketing and How to Build Your Strategy

Toni Coleman Brown, CEO of the Network for Women in Business, shares tips

Toni Coleman Brown, CEO of the Network for Women in Business, shares latest trends in…

By Roz A Gee

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Entrepreneurs Summit Sneak Peek with Branding Guru Sherrod Shackleford

The award-winning CEO will share more of his branding expertise in Atlanta

Marketing and branding expert Sherrod Shackleford shares what we can look forward to at the…

By Essence Gant

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Entrepreneurs Summit All-Stars: Kim Kimble’s Celebrity Style Profile

This year's speaker has put her touch on everyone from Oprah to Taraji P. Henson

Entrepreneurs Summit speaker Kim Kimble has styled the likes of Oprah Winfrey and Taraji P.…

By Essence Gant

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Curls Understood Founder, Talks Business Structure, Entrepreneurship, and Balance

Serial Entrepreneur Sylvia Kerali shares her love for natural hair and business mentality

Sylvia Kerali talks her business Curl Understood, and its heavy following.

By Brittany Dandy

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3 Big Tips to Brand Following Success

Founder of Curls Understood, Sylvia Kerali, reveals her insights on building a successful following

Sylvia Kerali gives her three big tips on how to achieve brand following success.

By Brittany Dandy

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Branding 101: Kenny Burns Offers Three Tips to Help Millennials Establish Career Success

Revolt's SVP of brand development offers career advice to today's millennials

Revolt’s SVP of brand development, Kenny Burns offers tips to help millennials establish a successful…

By Courtney Connley

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How to Deliver an Effective Pitch to Get Investors

This strategy may mean the difference between getting capital or going home empty-handed

Learn what it takes to deliver a winning pitch with this step-by-step strategy, and boost…

By Chanel Martin

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Female Entrepreneur and ‘Maverick’ Jumpstarts Business with $500 and a Priceless Purpose

Taylar Barrington talks entrepreneurship and sowing seeds that matter

Taylar Barrington talks entrepreneurship and sowing seeds that matter.

By Brittany Dandy

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Face2Face Africa Hosting Pan-African Weekend in New York City for Global Innovators

Attendees have the chance to meet celebrities and business moguls of pan-African affairs

Pan-African Weekend is set to take place from July 10-12 in New York City, and…

By Cristie Leondis

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Walmart Promotes Products from ‘Women Owned’ Businesses with Special Logo

This new logo makes it easier to shop women-owned businesses

Walmart makes supporting women entrepreneurs easier with a new logo.

By Essence Gant

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5 Women Who Revamped Their Careers on Broadway

These starlets show they can shine on any stage

These singers and actresses take to Broadway to expand their careers and brands.

By Essence Gant

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‘Black Actress’: Andrea Lewis Takes Matters Into Her Own Hands

How this millennial is using YouTube and social media as platform to boost her career

Actress Andrea Lewis talks about life in Hollywood as a black actress and shares the…

By Essence Gant

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5 Black Women Making Moves in PR

These fab five show us how branding is done

Publicists are a brand’s best friend. They’re the ones who shape the perception of companies…

By Essence Gant

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10 Yr. Old Gets $60,000 Investment on Shark Tank for BeeSweet Lemonade

Mikaila Ulmer turned two bee stings into a honey sweet deal

If you’re a fan of the show Shark Tank, then you know convincing the “sharks”…

By Essence Gant

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Black Enterprise Entrepreneurs Summit: 6 ROI Points For This Year’s Attendees

Register today for a once-in-a-lifetime experience for enterprising innovators

Here are six good reasons you should be attending a landmark event where innovation dynamically…

By Cristie Leondis

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Millionaire Model Joan Smalls Designs Collection for True Religion

This supermodel proves to be more than good looks and gets down to business

Supermodel Joan Smalls is taking a walk on the other side of the runway. Smalls,…

By Essence Gant

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Starbucks and USA Today Team Up to Tackle Race

Backlash heats up via social media---with some in support and others calling it an utter nightmare

Starbucks has teamed up with USA Today to tackle racism with a new “Race Together”…

By Janell Hazelwood

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‘The Dress’ Being Used to Fight Domestic Violence

Viral photo resurfaces to promote a greater cause

A photo of a dress went viral on the Web in February after social media…

By Essence Gant

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Turning Tragedy into Triumph: Branding Expert Talks Importance of Owning Your Story

Natasha T Brown, founder of Think Brown Ink, overcame challenges to find success

After being wrongfully accused of trying to kill someone she loved, Natasha T Brown talks…

By Kandia Johnson

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Moderator and Our World with Black Enterprise co-host, Patricia Césaire (Image: File)

Day 3: Experts Talk Social Media Strategy in ‘Mobilizing You’ Session

At the Women of Power Summit, panel provides tips and advice

On day three of Black Enterprise’s Women of Power Summit, the panel “Mobilizing You” included…

By Raqiyah Mays

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[RECAP] Innov8tiv Hosts Networking and Elevator Pitch Event for Millennial Women

Women of color had the opportunity to practice and connect with other entrepreneurs

On Tuesday Feb. 24 from 6:30 to 9:00 p.m. in Brooklyn, Innov8tiv hosted the event…

By Cristie Leondis

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Social Media Week: Black Enterprise Hosts Event Centered on Activism in Today’s Digital Age

Join Charles Wade, Wagatwe Wanjuki and Kelly Pierre-Louis for special event

With social media activism taking rise, Black Enterprise is hosting a Social Media Week event…

By Cristie Leondis

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Entrepreneur’s Summit: LaVon Lewis and Sherrod Shackleford Break Down Branding

Pencilworx Design Group co-founders share tips on small business survival

Pencilworx Design Group co-founders are prepared to empower Black Enterprise Entrepreneurs Summit crowd with essential…

By Raqiyah Mays

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Business Strategy CEO Helps Professionals Become Industry Rock Stars

How Jennifer Ransaw-Smith works to expand leverage and success

If no one knows who you are it is incumbent upon you to become…

By Patricia Patton

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A Lesson in Business: Why Lebron James Is On My Entrepreneur All-Star Team

James may be revered for being an NBA baller, but he is also an All-Star…

By Ella Rucker

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Michele G. Morrissey,  CCC-SLP (Image: DASH Coordinating and Marketing/Stephen Miller)

Lucidity CEO Michele Gilliam Morrissey Talks Tips for Communicating Competence

Knowing how language and relatability correlate with your skills is vital

Michele Gilliam Morrissey, CEO of Lucidity, a corporate communications and consulting firm, shares strategies to…

By Karima Mariama-Arthur, Esq.

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Show Me The Money: 7 Strategies On Monetizing Your Brand

Strategist LaMonica Moore details success steps for entrepreneurs

LaMonica Moore CEO of Monetize Your Brand shares business strategy for entrepreneurs to maximize brand…

By Roz A Gee

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Research: Instagram Preferred Social Media Platform Among African Americans

Facebook still reigns supreme across the board in usage and popularity

Instagram has become a common part of pop culture, news and even legal matters—and it’s…

By Janell Hazelwood

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7 ‘Supa Dupa Fly’ Career Moves We Can Learn from Missy Elliott

Here are some of her bossiest moves, from her start to Super Bowl stardom

Top-selling, legendary music start Missy Elliott’s major career moves started well before the Super Bowl.…

By Essence Gant

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Missy Taught Us: 3 Lessons Entrepreneurs Can Learn From Super Bowl Halftime

As entrepreneurs we should take every opportunity to learn what we can from titans like…

By Ella Rucker

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Tameka Raymond Presents Multicity ‘Style Theory Tour’

VH1’s Celebrity Exes cast member to offer insider tips to industry professionals

Reality TV star and fashion stylist talks hosting tour for stylists, makeup artists, and fashion…

By Chanel Martin

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Photo: ESPN

American Family Insurance Partners with Kevin Durant and J.J. Watt

The superstar athletes will be the new brand ambassadors

Superstar athletes Kevin Durant and J.J. Watt are new brand ambassadors.

By Cristie Leondis

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Will Packer Sells Comedy to NBC

4 Winning Branding Strategies From ‘The Wedding Ringer’ Producer Will Packer

Releasing a film over MLK holiday is a one savvy move for the Hollywood producer

Hollywood producer Will Packer shares branding strategy behind his films.

By Carolyn M. Brown

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man-at-computer

33 Actionable Tips for Promoting Your Business on LinkedIn

Check out these insights from presentation experts Ethos on maximizing the platform

Looking to be a thought leader, recruit staff or connect with key influencers? LinkedIn is…

By Kandia Johnson

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Women of Power Summit: Social Media 101 for Senior Professionals

Tech leader and panelist Angela Pitter shares the 5 tough truths and strategy

Social media isn’t just a playground for millennials. Check out tips from Angela Pitter, a…

By Raqiyah Mays

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Marketing

How To Build Relationships With Brand Advocates

It is less costly and more impactful than direct marketing

Ona founder
Tracy Foster is the founder of ONA (pronounced ō’na), an emerging company that designs and…

By Carolyn M. Brown

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6 Useful Web Resources for Public Relations for Your Business

These tools will help you remain ahead of the pack and market your services or product effectively

With public relations and marketing becoming more closely aligned, you’ll need savvy online tools to…

By Kandia Johnson

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How to Use Social Media To Offer Savvy Customer Service

Incorporate a strategy that includes more than promotion and distribution

Given the enormous power of social media, there’s virtually no excuse not to create impeccable…

By Courtney Herring

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Hennessy Honoree: 3 Savvy Branding Tips from Daymond John

Shark Tank co-star and streetwear pioneer awarded with 11th annual Privilège Award

Shark Tank investor and streetwear pioneer Daymond John offers 3 branding strategies for small business…

By Carolyn M. Brown

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Quality Connections: How to Use Social Media to Advance Your Professional Brand

Women of Power Summit panelist Lauren "LC" Johnson talks using platform to boost careers

Black Enterprise Women of Power Summit panelist LC Johnson teaches women how to brand themselves…

By Raqiyah Mays

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Rihanna, Puma, and 3 Other Top Celebrity Fashion Deals

Shortly after its design collaboration with eclectic artist Solange, Puma announced that Rihanna would also…

By Essence Gant

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Kevin Hart Turns Social Media Fans into Million-Dollar Wins At the Box Office

Check out a breakdown of how he did it with #HustleHart

With over 40 million followers across social-media channels, Kevin Hart used his #Hustlehart work ethic…

By Kandia Johnson

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Kendrick Lamar Partners With Reebok In New Deal

Sportswear brand will release capsule collection by the TDE rapper in June 2015

Reebok has signed 27-year-old Kendrick Lamar to an exclusive deal. The Top Dawg Entertainment rapper…

By Kevin L. Clark (@KevitoClark)

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BILLIE HOLIDAY, 44:  Born Eleanora Fagan, Holiday was a noted jazz singer who shifted the musical landscape of her genre in the 1940s and garnered critical acclaim as a result. However, her long-stemming drug and drinking problems caught up to Holiday and her health began to deteriorate. By May 31, 1959, she was checked into the hospital due to complications with her liver and heart disease. She never checked out and passed away July 17, 1959 at the age of 44.

When Branding Goes Wrong: Texas Women Name PR Firm ‘Strange Fruit’

PR firm chooses to change name and apologizes

Two businesswomen named Texas PR firm Strange Fruit, causing backlash via social media in the…

By Essence Gant

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woman-computer-internet

7 Tips for Increasing Your Social Media Audience

Here's how your startup can grow its followers and likes on Facebook and Twitter

Your business may have a solid marketing strategy, but do you have an effective social…

By Carolyn M. Brown

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source: Instagram

Solange Collabs With Puma for Wild Wonders

New sneakers available now

Solange collaborates with Puma to release sneaker collection, Wild Wonders.

By Essence Gant

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5 Savvy Books for Black Entrepreneurs

Here are the must reads for aspiring African American capitalists

These are the five books that every African American entrepreneur should have in their library…

By Cristie Leondis

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ColorComm NYC Hosts Dinner and Dialogue With Tricia Clarke-Stone

The innovator dished on her career and gave tips for inspiring entrepreneurs

Tricia Clarke-Stone, CEO and Co-founder of Narrative_, an entertainment and tech collaborative, talked success tips…

By Cristie Leondis

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Courage Factor: 5 Surefire Steps to Living Fearlessly

Make your dreams reality with these insights from business coach Cheryl Wood

Check out these powerful takeaways to overcome fear from award-winning entrepreneur and business coach Cheryl…

By Roz A Gee

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Power Professional Ericka Pittman Presents ‘Dark Girls’ Book Launch in New York City

VIP dining event draws who's who in entertainment, media and business

On Nov. 5, Ericka Pittman, a vice president at Blue Flame Agency (a Sean Combs Enterprises…

By BlackEnterprise.com

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Economics Of LeBron: How He Became 6th Man For City Of Cleveland

James' return to Cleveland is a big assist to the City's economy

Lebron James’ return to Cleveland is a big assist to the City’s economy. Here’s how.

By Richard Spiropoulos

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Seun Olubodun (Image: Duke-Winston.com)

Turning Passion into Enterprise: How a Graphic Designer Grew His T-shirt Brand

Seun Olubodun, founder of Duke & Winston, talks tips and his strategy for growth

Seun Olubodun, founder of Duke & Winston, details his journey in expanding his apparel brand…

By Jamila Payne

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Dez Bryant Joins the Roc Nation Sports Roster

Roc Nation Sports Counts Dez Bryant as New Client

Wide receiver is the latest to join Jay Z's sports agency's roster

Dallas Cowboys wide receiver, Dez Bryant, has left his agent, Eugene Parker, to sign with…

By Cedric 'BIG CED' Thornton

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6 Black-Owned Natural Beauty Brands You Should Know

These entrepreneurs of color lead brands that are changing the game

With the news of L’Oreal USA acquiring Carol’s Daughter, we’ve rounded up a list of…

By Courtney Connley

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5 Quick Ways to Repurpose Your Content

Right Way To Use Video To Promote Your Business

Here’s how to avoid common video marketing mistakes

Videos are one the most effective way to communicate to your potential buyers and even…

By Carolyn M. Brown

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black man in tie giving thumbs up

In Business, It’s OK to Toot Your Own Horn

Vital reasons you should always ensure your skills are known

In business, it’s not bragging to let people know what you do. Here’s a wake-up…

By Michelle Y. Talbert, Esq.

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Summit Wisdom: 3 Lessons on Digital Age Reputation from Monica Lewinsky

Former White House intern speaks at Forbes Under 30 event about getting through scandal

Monica Lewinsky opens up to a room full of millennials about her 1998 scandal and…

By Courtney Connley

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Ambassador Of Shave: Dennis Scott Partners With Shavewise

Former NBA 3-point specialist looks to revolutionize grooming

Former NBA 3-point baller looks to revolutionize grooming one razor bump at a time with…

By Richard Spiropoulos

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Colin Kaepernick Fined $10,000 for Wearing Beats by Dre Headphones

San Fransisco 49ers player reprimanded for sporting non-sponsored gear

Colin Kaepernick wore bright pink Beats by Dre Headphones despite the NFL’s deal with Bose…

By Cristie Leondis

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Cool Jobs: Converse Exec Talks Recruitment and Career Strategy

Rodney Pratt, vice president, general counsel, and corporate secretary details journey

Rodney Pratt, vice president, general counsel, and corporate secretary at Converse, shares sage advice for…

By Nicole Cober, Esq.

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Harvard Case Study Examines the Business Behind Beyoncé’s Brand

HBS studies the short-term and long-term business affects of Beyoncé's 2013 secret album

With the surprise release of her 2013 album, Harvard Business School students are taking a…

By Courtney Connley

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Tips for Expanding Your Business in Another City

Do’s and don’ts to help set up shop in new locations

Branching out geographically is a way to grow a business. But small business owners who…

By Carolyn M. Brown

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Branding Out: 4 Strategies for Perception Management

Finding a balance between what's real and what's not can help you leverage success

Use these tips for better business branding.

By Karima Mariama-Arthur, Esq.

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4 Ways Search Engines Help Small Businesses

Appearing in local search results can affect sales and business growth

Knowing how search engines rank your business is key in driving growth and expanding exposure.

By Carolyn M. Brown

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Dr. Dre Highest Paid Hip Hop Act 2014

Dr. Dre is Forbes’ Highest-Paid Hip-Hop Act

Producer and entrepreneur earns more than other artists on the list combined

Dr. Dre tops Forbes’ “Highest Paid Hip Hop Acts” for 2014, as he earned $620…

By Cedric 'BIG CED' Thornton

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The Sports Resume: ESPN Recruiters Share Tips for Gaining Employment

Three professionals detail keys to employment

Three recruiters from ESPN get real about how to get employed in the sports industry.

By George Bowser, Jr.

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10 Facts about Will Packer

Hollywood Hitmaker: 10 Facts About Will Packer

A few things you'd want to know about the 'No Good Deeds' producer

Will Packer has a great body of work that has netted millions in Hollywood. We…

By Cedric 'BIG CED' Thornton

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Image: Instagram

Nicki Minaj Denied Access to Speak to Students at Alma Mater

Rapper tweets her frustration about LaGuardia High School's decision

Rapper Nicki Minaj tweets her frustration after being denied access to speak to students at…

By Courtney Connley

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Image: Cleveland Cavaliers

[WATCH] Nike Unveiling New LeBron 12′s During Worldwide Event

Akron, Ohio's own continues to dominated the sportswear game

Nike is gearing up to share the new LeBron 12′s with the world, as they…

By Kevin L. Clark (@KevitoClark)

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Top-Selling Sneakers: Which NBA Baller Reigns Supreme?

Is it Lebron James, Kevin Durant or Michael Jordan?

With the latest multimillion-dollar endorsements, BlackEnterprise.com takes a look at the highest selling sneakers of…

By Richard Spiropoulos

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Harlem’s Fashion Row Presenting Top Black Designers for New York Fashion Week

Legacy continues as top industry leaders will be honored and showcased

Harlem’s Fashion Row is back for New York Fashion Week, highlighting more innovative, cutting edge,…

By Janell Hazelwood

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4 Secrets For Getting Media Coverage for Your Business

Try this strategy to get the publicity your enterprise deserves

This strategy will help your business get the media coverage you deserve and make publicity…

By Nicole Cober, Esq.

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Nike Wins Signing War for Kevin Durant

Under Armour loses out; MVP to get $300 million over 10 years

Kevin Durant has signed with Nike for endorsement deal worth $300 million over 10 years,…

By Carolyn M. Brown

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Photo: ESPN

$285 Million Dilemma: Kevin Durant Caught Between Nike & Under Armour

Deal would be Under Armour's biggest sponsorship endorsement

Reigning NBA MVP Kevin Durant is getting paid and Nike and Under Armour will have…

By Richard Spiropoulos

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Philanthropy Bosses: 4 Celebs Who Add Giving Back to Their Career Portfolios

These industry heavyweights show how being charitable pays off

These entertainers spend countless hours and dollars giving back to a cause they hold dear…

By Courtney Connley

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airbnb new logo

Rebranding Faux Pas: 3 Tips For Effective Logo Design

Airbnb's redesign serves as example of what not to do when rebranding

Airbnb’s newest logo, Bélo, violates a few core principles of logo design, but with a…

By Patrick Austin

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Photo by Sheiresa Ngo

R&B Longevity: Boyz II Men Talk Brand Partnerships

Group details Wendy's campaign and forthcoming album, "Collide"

Business partnerships can bring fresh energy and build a brand’s value

By Sheiresa Ngo

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New Online Tool For Entrepreneurs With Limited Marketing Resources

Localist integrates social media with calendar and events Web content

Localist, an interactive online calendaring platform, recently launched its ‘Localist Simple’ plan geared toward entrepreneurs…

By Carolyn M. Brown

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Two Merchandising Brand Giants Do Battle In Brazil

Nike zeroes in on Adidas' soccer market domination

As the players and coaches prepare to go to war at the World Cup, Nike…

By Richard Spiropoulos

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15 Most Critically Outrageous Tweets From #BETAwards

Twitter kept jokes flowing throughout the night of high points---and mishaps

Twitter came out in full force with the most outrageous and critical insights on the…

By Kevin L. Clark (@KevitoClark)

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Scandal Fashion: Kerry Washington to Launch Retail Line

Actress partners with The Limited to create an Olivia Pope-inspired clothing line

Kerry Washington partnered with “Scandal” costume designer, Lyn Paolo, and The Limited to bring a…

By Courtney Connley

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Rihanna Reveal: How Millennials Can Channel the Greats for Career Wins

Pop superstar's CFDA fashion lends nod to vitality of professional muses

Like Rihanna channeled icon Josephine Baker for her CFDA win, millennnials can channel greats in…

By Janell Hazelwood

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5 Reasons the Bey and Jay Brand Is Untouchable

Despite leaked video footage, the music duo proves their brand will remain in tact

Despite controversy around leaked video footage, the brand of Jay Z and Beyonce will remain…

By Courtney Connley

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No Luck in Your Job Search? You May Need Professional Help

Four steps to get started in consulting a career coach

If you’ve been out of work, especially long term, it may be time to step…

By Janell Hazelwood

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Nicki Minaj (Image: File)

The Nicki Minaj Factor: 3 Career Lessons on Rebranding For Milliennials

Millennials: Take a cue on tone-down image when making career transitions

Nicki Minaj’s toned-down image teaches not only a lesson or two in style, but in…

By Courtney Connley

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Beyonce - Featured

Great + Eight: Most Influential Black Women According to TIME

Beyonce, Serena Williams and Nigerian economist among top world leaders

Beyonce, Serena Williams and Kerry Washington are top women of color among TIME magazine’s list…

By Richard Spiropoulos

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TeenNick chairman Nick Cannon won for "Celebrity Entrepreneur of the Year."

Shorty Awards: Who’s Who of Social Media Honored in New York City

Jerry Seinfield, Nick Cannon among Shorty Award honorees

The Shorty Awards, held in New York City at the Times Center, honored the best…

By Janell Hazelwood

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Robbie Montgomery, OWN reality TV star and restaurateur (Image: File)

Sweet Success: 10 Minutes with ‘Welcome to Sweetie Pie’s’ Miss Robbie

Restaurateur gives tips on career longevity and prepping for expansion

Restaurateur and OWN network TV star Miss Robbie Montgomery talks career longevity and plans for…

By Janell Hazelwood

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black man in suit

Professional Perceptions: Do the Clothes Really Make the Man?

Popular 'suit' meme brings questions of perceptions vs. reality in the workplace

A popular meme sparks question of whether perceptions match reality. Take a poll to give…

By Janell Hazelwood

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Cameka Smith, entrepreneur, founder, The Boss Network (Image: The Boss Network)

Success Quips: 3 Quickfire Networking Tips with Boss Network’s Cameka Smith

How to diffuse the most awkward situations when trying to connect

In this special BlackEnterprise.com series, we share quick and dirty tips on career enhancement and…

By Janell Hazelwood

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Millennials: What You Have in Common with the Nation’s Top Trusted Brands

Take a cue from leading companies on how you can be a leader in your industry

Entrepreneur magazine listed nation’s most trusted brands. You can take a cue from these leading…

By Janell Hazelwood

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pharrellbuffalohat

The Pharrell Effect: Millennials, Find Your ‘Buffalo Hat’ Moment

How to capture that 'it' chance or trait and leverage it for big wins

Musician Pharrell Williams gained global attention with his buffalo hat. Millennials, here’s how you capture…

By Janell Hazelwood

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Millennials: How to Determine Your Personal Brand and Market It

Learn how to do it like the pros to find job-seeking success

Believe it or not, you are a brand, whether you’re a senior executive or millennial…

By Shelby Ivey Christie

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branding

7 Keys to Rebranding Your Business

Executing a new company identity must be done strategically

Blue helped his 60-year old company successfully implement a corporate rebranding effort

By Alan Hughes

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NeNe Leakes and Billy Dee Williams Add Dancing with the Stars to Brand Portfolio

Show set to premiere March 24

Reality TV powerhouse NeNe Leakes and Mahogany leading man Billy Dee Williams have joined the…

By Janell Hazelwood

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WomanComputerCity

Women of Power: 3 Tips to Manage Your Online Reputation

How to ensure your Web brand matches reality

The Black Enterprise Women of Power Summit, attendees learned how to manage their Web brand…

By Janell Hazelwood

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When Blogging Goes Wrong: 3 Common Branding Mistakes to Avoid

How to ensure the message you're sending is the right one

It seems everyone is a blogger—but not a good one. If you want to leverage…

By Janell Hazelwood

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How to Sell The Brand That is You—Without Turning People Off

3 steps to self-promotion that wins

Young professionals: Check out these tips to self-promote without gaining enemies.

By Janell Hazelwood

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executive-level intensive entrepreneurship training initiative

Pre-Grad is the New Post-Grad: 5 Benefits to Building Your Brand While Still In College

Don't wait until after graduation to position yourself for success

Waiting until after graduation to position yourself and your professional brand? Don’t. Here are five…

By Shelby Ivey Christie

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Build a social media and website platform before you begin. If you do not have an interconnected presence between your website/blog, Facebook, Twitter, MySpace, et al, then how will people find your book and how will you blast it out to the largest constituency possible?  The Internet is vast and a small cry in the dark for attention will get lost without a true platform.

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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tola

Cool Jobs: ‘Branding Queen’ Talks Creative Career Path and Juggling Entrepreneurship with Day Job

Tola Lawal, founder of SixOne7Creative makes it happen

Tola Lawal, who has worked behind the scenes for brands including BET and Blue Flame,…

By Kimberly Wilson

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As an entertainer, Rihanna can push boundaries, but for everyday working women, not so much. (Image: File)

Rihanna Adds Balmain to Her Career Portfolio

Pop star becomes face of luxury Parisian brand

Pop start Rihanna has become the new face of luxury Parisian fashion brand Balmain, adding…

By Janell Hazelwood

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Through Dec. 2, the 'Beauty for the Bold' campaign will host events, profile inspiring women, and conduct Twitter chats and forums on domestic violence  to bring awareness.

The tour's next stop will be in Atlanta on December 2 at the Mary Hall Freedom House. For more information visit BlackCelebrityGiving.com/BeautyForTheBold.

Celebrities and Professional Women Team Up to Raise Domestic Violence Awareness

'Beauty for the Bold' campaign campaign kicks off in New York

Sister 2 Sister publisher Jamie Foster Brown, along with celebrity friends and professional give back…

By Janell Hazelwood

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kelis sauce line

Singer Kelis Adds Culinary Skills to Her Career Portfolio

Music star introduces new sauce line, Feast

One of the little known facts about music artist Kelis is her culinary skills

By Sasha King

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martha stewart smiling

How to Make Your Name a Rockstar Brand Like Martha Stewart’s

Can your name become as big as Martha's?

Can our names become rockstar brands like Martha’s, too?

By C. Daniel Baker

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Restaurants and wine brands showcased their dishes and wares in an atmosphere that advocated for minority entrepreneurship and global boss moves, including, Bed Vyne Wine, Buka, House of Mandela Wines, Jollof,  Katra, La Caye, Les  Ambassades, Le Souk Harem,  Madiba, Ponty Bistro, Queen of Sheba,  Shrine NYC and Toast 105.

New York’s First African Restaurant Week Kicks Off With Tasting Event

Top chefs and entrepreneurs showcase talents and wares among professionals

During African Restaurant Week in New York, diners can enjoy prix-fix three-course meals at several…

By Janell Hazelwood

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TerrenceJDreamAcademy

Terrence J Inspires Youth To ‘Dream Big’ Through Disney Dreamer’s Academy

Program continues to hold true to its mission to inspire and fuel the dreams of teens

Entering its 7th year, the Disney Dreamer’s Academy continues to hold true to its mission…

By Kimberly Wilson

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China Muoka, technology entrepreneur and CEO of JobClickr and RentIsh, gave attendees tips on search engine optimization (SEO) and talked about the importance of your brand's searchability. It's important you know what's on the Web about you, your company or your brand and how you can control that, he said.

IBOM LLC Hosts Interactive Social Media Week Event for Young Professionals and Entrepreneurs

Media, tech and law professionals talk branding and best practices

On Sept. 27, Ibom LLC in partnership with The City College of New York, hosted…

By BlackEnterprise.com

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TGreen300232

Month of the Man: Luxury Shoe Artisan Talks Reviving an Old Trade

Self-taught, Theodore Green enjoys offering the customized experience

Shoe cobbler and designer Theodore Green enjoys the art of customizing the experience for consumers.…

By Joshua Perrin

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Social Media Mistakes Small Businesses Should Avoid

If you can’t do it right, it might not be worth doing at all when it comes to using Twitter and other platforms

Most social media sites will give you the chance to include your logo, images, website…

By Carolyn M. Brown

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Fashion-woman-suit

Power OOTD: 6 Quick Tips to Usher in Pow Fall Office Fashion

This checklist will ensure you bring the chic at work this season

(Image: File)
As the world watches New York City for Mercedes-Benz Fashion Week, BlackEnterprise.com is ushering…

By Shea Zephir

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Web Video2_sm

Brand Your Business Using Online Video

If you don’t have a strong video content platform you are losing out on millions of potential customers

Start taping now!

By Carolyn M. Brown

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Tiwa-Savage

The NEA Awards Returns to New York to Honor Who’s Who in African Entertainment

Top talent from U.S. and the Diaspora will perform and attend

On Sept. 1, the Nigerian Entertainment Awards return to New York in the heart of…

By Janell Hazelwood

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5 Steps to Stellar Personal Branding on the Web

Make an excellent professional impression on the Web

Use these quick steps to get started on the right path to establishing your professional…

By Janell Hazelwood

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Boss Moves: Kelly Rowlands Adds Jaguar Endorsement to Brand

Songstress Kelly Rowland is the new face for Jaguar’s F-Type series, adding yet another luxury…

By Janell Hazelwood

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3 Things People Need to Know Before They Will Hire You

What's the reason some people don't get hired?

If you’re looking for better opportunities – clients for your business or even a better…

By Amanda Miller Littlejohn

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Best of the Best: 5 Steps to Beat Out Your Competition

High-performance principles that will keep you ahead of the game

Having a high-performance outlook on your career advancement will keep you ahead of the pack.…

By Antoine Moss

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Boss Moves: The Power of Diversifying Your Offerings

It's best to be a Jack or Jane of several trades to ensure you're always winning

Entertainment manager and entrepreneur Yandy Smith talks tips for diversifying your hustle and expanding your…

By Yandy Smith

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Career Meltdowns: 5 Leaders Whose Scandals Led to Professional Disaster

A snapshot of celebrity branding blunders

Paula Deen's latest scandal led to lost endorsements and fans. (Image: File)
Reports of Paula Deen’s…

By Joshua Perrin

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black man in suit thinking

3 Steps to Reset Your Brand This Summer

Find your groove again at the midway point in the year

Dust that list of New Year’s resolutions off and give yourself a progress report.

By Amanda Miller Littlejohn

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3 Tips for Using Instagram Video for Job-Seeking Success

Use these tips to optimize your efforts on social media

With Instagram adding 15-second videos to the mix, the dynamic of communication via the Web…

By Joshua Perrin

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Black Men Winning: Top 4 Celebrity Boss Moves in Entertainment

A snapshot of male leaders of color changing the game

As part of BlackEnterprise.com’s Month of the Man series, we highlight top celebrity boss moves…

By BlackEnterprise.com

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RealHouseHusbandsReunion

The Real Househusbands of Hollywood: 3 Smart Career Lessons

Beyond the tear-inducing laughter, these men are winning with the boss moves

As the ‘Real Househusbands of Hollywood’ closes out with a hilarious reunion show, take a…

By Janell Hazelwood

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Two Key Ways to Reposition Your Brand to Make More Money

How boosting your actual value and perceived value can help you increase margins for your business and make more money

How boosting your actual value and perceived value can help you increase margins for your…

By Felicia Joy

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Nelly

Hip-Hop Artist Nelly Teams Up with Mike and Ike To Reunite Candy Brand

Entertainer adds endorsement to his multifaceted career portfolio

Entertainer Nelly partners with brand as Mike and Ike reunite, adding candy endorsement to his…

By Janell Hazelwood

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Urban Business Roundtable Spotlight: Education Entrepreneur WyKesha Hayes

More on the entrepreneurs, business strategies and economic news featured on The Urban Business Roundtable

This week’s Urban Business Roundtable: Keey2Kids Founder Wykesha Hayes and brand maven April Love.

By Pepper Miller

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Brand Building for the Intrapreneur

How a solid personal brand can lead to internal success

Crafting a great personal brand can mean the difference between being seen as a great…

By James Walker

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Black Enterprise Entrepreneurs Conference: Who’s Who: Brand Camp U CEO Hajj Flemings

The Gokit co-founder and brand strategist shares why the Black Enterprise Entrepreneurs Conference is a can’t-miss event.

Flemings took a few moments to talk with us about the importance of personal branding,…

By Alfred Edmond, Jr.

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10 Steps to Boost Your Online Popularity

With this strategy, you can expand your network, visibility and engagement

This strategy will ensure you expand your network, visibility and engagement with professional peers and…

By Sasha King

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KWalkerNBA

Rising Stars: 5 Top NBA Newbies Changing the Game

From college to the pro-league, these rookies show promise and power

These league rookies show promise and push the limits in the NBA.

By Courtney Connley

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MJ vs LJ: 4 Reasons LeBron James’ Brand is Now Beyond Comparison

Stats alone should put comparison talk to rest

These stats put the constant comparisons to sleep between the Heat player and the legendary…

By Courtney Connley

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oprah-winfrey-breast-cancer-scare-black-enterprise

$2.7 Billion Dollar Baby: Happy Birthday Oprah!

Legendary multimedia icon turns 59

Today, legendary media icon Oprah Winfrey turns 59. The talk show pioneer and multimedia tycoon…

By BlackEnterprise.com

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Social Networking: Professional Power Play or Business Blunder?

Take heed: Overdosing on the instant accessibility can be detrimental

Whether you have a tangible business or you’re promoting yourself, you need to be very…

By Yandy Smith

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5 Steps To Going Viral

Your brand doesn't have to be ratchet to gain high visibility

“Going viral” doesn’t always have to be ratchet. Here’s how your brand can benefit from…

By Janell Hazelwood

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TMI, Much? How Disclosing Too Much Relationship Drama Can Taint Your Professional Reputation

Save the drama and focus on the bigger picture

Three reasons blasting every little detail about your relationship on social media can taint your…

By Courtney Connley

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GUnion

Lessons on Web Branding: 5 Celebrities Who Get It Right

Take a cue from these personalities on how you can step your game up

While many stars constantly lash out, these celebrities keep it cool and remain professional. Here…

By Courtney Connley

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sweet brown smiling

A Brand of Exploitation: ‘Sweet Browns’ of the World, Please Have Several Seats

Shucking and jiving for checks is just not my cup of tea

Sweet Brown, enough is enough. (Image: File)
Sweet Brown, I’ve had enough.
Some of us chuckled and…

By Janell Hazelwood

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small-business1

Strategies For Nailing Down Perfect Blog or Company Name

How to come up with the next Groupon or Google

How to come up with the next Groupon or Google

By Gerren Keith Gaynor

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WATCH: Faith Evans Talks ‘R&B Divas,’ Motherhood, New Ventures

Singer-songwriter reintroducing brand to expand audience

Black Enterprise host Shannon LaNier talks new ventures with “R&B Divas” star and songstress Faith…

By BlackEnterprise.com

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7 Steps to Build and Market the Brand That is You

Uniworld Group CEO offers tips on creating a stellar professional profile

Monique Nelson, CEO of Uniworld Group, gives tips on how to create a unique professional…

By Amanda A. Ebokosia

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Popular ad from chicken franchise Chick-Fil-A (Image: File)

Opinion: Outrage Over Chick-Fil-A’s Marriage Stance Is Misplaced

Gay writer says the tit-for-tat should be replaced with open dialogue

Michael Arceneaux, an openly gay writer, says the focus of the Chick-Fil-A anti-gay backlash is…

By BlackEnterprise.com

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CEO Suzan McDowell On Marketing And Building A Brand

McDowell talks about working with clients and marketing basics

McDowell talks about working with clients and marketing basics

By Black Enterprise

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PersonalBranding

Free!! Books of the Week – Personal Branding

Free books to help you build your personal brand. Viisit our BE Rewarded site to enter

Free personal branding books, visit our BE Rewarded site to enter.

By Sasha King

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