Tag Archives: branding

Tastemaker Vashtie Kola talks to BlackEnterprise.com (Image: Source)

Vashtie Kola: Curator of Cool

The young Renaissance woman breaks down the importance of branding

Tastemaker Vashtie Kola has found success as an entrepreneur, director, deejay, party promoter, and fashion…

By Janel Martinez

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Every small business owner should position his or herself as a thought leader in their industry or arena of business. Launching a business blog can be an important part of any successful entrepreneur’s business strategy to help meet their business goals. The Internet is driven by links and every blog post is a unique listing in Google, so it’s time to establish social proof of your business acumen by blogging. While blogging has been around for a while some don’t know the intricacies of being successful at it. Here are eight basic tips to get you started on the right track. —Hajj Flemings

8 Blogging Basics for Small Business Owners

Starting a blog is only the first step, here's what you need to make it a successful business

Blogging has become an important part of promoting a business. Here are key steps in…

By Hajj Flemings

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Rapper-turned-author Gene "Malice" Thornton

Rapper Gene “Malice” Thornton Finds God & New Career as Author

From artist-to-author, the Virginia-based MC explains how God changed his life

Malice of the Clipse shares how his path to God led him to be a…

By Anslem Samuel

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For too long women have been forced to figure out how to survive on their own. I wrote my book, SKIRTS in the Boardroom to equip women with the tools necessary to chart their own course. S.K.I.R.T.S. is actually an acronym that represents the characteristics that today’s woman must have to thrive in the boardroom, which ultimately represents any place of power that is male-dominated---a place where decisions are made and where you have a chance to show what you're made of. While it may change at different stages of your life, the boardroom is your playing field. It's also a place where the good ‘ole boys' network has, and continues to, flourish. It is time for the ladies to take their seats in the executive suite.   So how do you position yourself to thrive in and out of the boardroom?  Here seven savvy qualities that today’s S.K.I.R.T.S. must possess to go to the next level. (Pay attention, fellas---you can learn some fabulous tips, too!)---Marshawn Evans

6 Keys to Becoming a SKIRT in The Boardroom

How women can smartly earn a seat in the executive suite

How women can smartly earn a seat in the executive suite

By Marshawn Evans

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Easy Rider: Nigel Sylvester (Image: Press)

Who’s Next: BMX Star Nigel Sylvester

The global star talks bikes, branding and giving Back

The global star talks bikes, branding and giving Back

By BlackEnterprise.com

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WATCH: Trey Songz on Branding & ‘Evolving’ with Rocawear

The R&B star extends his brand into fashion and Hollywood without losing his integrity

R&B star Trey Songz has signed on to be the face of Rocawear Evolution, Jay-Z’s…

By Anslem Samuel

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black women executives

Branding Lessons Learned from Suze Orman

Critical lessons women can take from Suze Orman’s playbook for branding success in the marketplace

Critical lessons women can take from Suze Orman’s playbook for branding success in the marketplace

By Marshawn Evans

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OJ Simpson

Your Brand and Your Life Are Not the Same Thing!

Casey Anthony’s life has been spared. So why is everyone talking about her brand?

The media circus surrounding the Casey Anthony case—which involves the murder of her daughter Caylee…

By Caroline Clarke

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Brand Identity: How to Centralize Your Identity Online

Social media can be overwhelming, here's how to simplify things without losing your audience

From Twitter and Facebook to LinkedIN and Ning here are a couple sites that can…

By Hajj Flemings

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How Portable is Your Personal Brand?

Three reasons why your personal and professional business should not mix

It takes a lot to build up a brand so don’t let all your networking…

By Hajj Flemings

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(Image: Thinkstock)

Brand Flexibility: 3 Ways to Communicate with Empathy

Being successful in business is not just about what you do but how you do it—take note

For executives looking to build a stellar personal brand, your ability to communicate is as…

By Marshawn Evans

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BET's Stephen Hill

WATCH: Stephen Hill on BET Awards & Rebranding Chris Brown

Network executive shares insight on this year's award show and Chris Brown's resurrection

On the eve of the 2011 BET Awards, network executive Stephen Hill speaks on social…

By Anslem Samuel

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3 Ways to Restore, Reassess & Rejuvenate Your Executive Brand

Follow these steps to help define your personal brand

Career columnist Marshawn Evans tells you what steps to take to help define your personal…

By Marshawn Evans

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WATCH: Interview with NFL’s Plaxico Burress

Just days after his release from prison, the NFL receiver talks to correspondent Shannon Lanier about his career, his brand and his future

Just days after his release from prison, NFL receiver Plaxico Burress goes on the record…

By Elayne Fluker

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Author, music executive and entrepreneur Steve Stoute.

Black Music Power Player: Steve Stoute, The Brand Extender

From urban America to corporate America, the former music executive has mastered the art of selling big brands to the youth market without losing his edge

Former music executive Steve Stoute made the transition from selling platinum records to starting Translation…

By timmhotep aku

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Black Blogger Month: Full Figure Plus, Big Business Move

Noticing a need in the marketplace, Glen Johnson caters to both men and women in the plus-size market with his niche blog, Full Figure Plus

Noticing a need in the marketplace, Glen Johnson caters to both men and women in…

By Souleo

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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Panama-Jackson-Damon-Young-300 x232

Black Blogger Month: Very Smart Brothas, Separate But Equal

Working exclusively online, Damon Young and Panama Jackson have built Very Smart Brothas into a respected blog and book brand

Relationship bloggers build their brand into a platform for their first book without even meeting…

By Christina Tapper

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Black Blogger Month, Necole Bitchie, Brand Queen

Gossip blogger Necole Bitchie transformed her blog into a profitable business and powerful brand

As the brains behind popular gossip blog NecoleBitchie.com, Necole Bitchie reveals her humble beginnings and…

By Anslem Samuel

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Black Blogger Month: Black & Married With Kids, Family Business

Lamar and Ronnie Tyler make it their business to promote positive images of the Black family online and beyond

With their parenting and relationship blog, Black and Married with Kids, husband and wife Lamar…

By Jozen Cummings

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