Tag Archives: branding

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Entrepreneurs Conference: Fashion Icon Beverly Johnson on Branding And Reality TV

Supermodel, entrepreneur and television show creator to offer guidance on mastering your brand

At the Entrepreneurs Conference, hair and beauty mogul Beverly Johnson will join celebrated restaurateur Gina…

By Carolyn M. Brown

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THE PRESENT IS ALL THAT MATTERS 

Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease. 

Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

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5 Cool (Recent) Branding Moves By President Barack Obama

A look at the Commander-in-Chief's moments of swag

Here’s a snapshot into recent appearances that give the Commander-in-Chief the cool factor.

By Janell Hazelwood

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Hot Ad Mess: Is Lack of Color in the Advertising Biz to Blame for MJB/Burger King Snafu??

After official Mary J. Blige response, I'm still shaking my head

As the Burger King chicken wrap hoopla continues, questions arise about lack of diversity in…

By Janell Hazelwood

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Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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Chinese Company Infringes On Michael Jordan’s Brand

The NBA legend and entrepreneur looks to protect his name by any means necessary—internationally

Michael Jordan responds to Chinese apparel company Qiodan Sports Company Limited infringing upon his brand…

By Mia N. Hall

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Backtalk with Tasha Smith

Tasha Smith is the around-the-way girl from Camden, New Jersey, who fans know as the…

By Kenya N. Byrd

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Here are 10 leadership steps you can take now to help you go from stagnant to magnificent, and turn mental goals into reality. ---Jessica Styles

10 Steps Leaders Take to Make Their Dreams Reality

Use this leadership strategy to accomplish your goals

Entrepreneur and career coach Jessica Styles offers 10 steps to setting and reaching your career…

By Jessica Styles

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Twitter Brand Pages Roll Out to All Advertisers

Brands will be able to promote a tweet to the top of the profile timeline

Last week Twitter launched brand pages to all active advertisers on their social media platform.…

By Marcia Wade Talbert

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Career Bucket List: Six Things to Do at Your Job Before You Leave

Goals that will ensure you maximize your work experience

To ensure you maximize your experiences at each phase of your career, here are six…

By BlackEnterprise.com

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Lesson in Personal Branding: Would You Be Associated with You?

While evaluating your inner circle, it's good to put yourself to the test, too

We often evaluate people in our networks since they reflect largely on our own personal…

By Janell Hazelwood

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It’s never easy to search for a new job while you’re already employed. Professionals often find themselves having to sneak around to send out resumes, go on interviews, or speak with potential employers. 	While you shouldn’t feel trapped in your current position, it’s very important that you conduct your job search with integrity and skill. Consider these tips when searching for a new job and avoid having to compromise your current paycheck. —Aisha Taylor

Career Tip of the Day: Google Yourself

Ensure that your personal brand is attractive on the Web

Be sure your personal brand is represented as attractive as possible on the Web.

By BlackEnterprise.com

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Marshawn Evans

ME University: How to Brand Yourself and Your Business on Purpose

In a video interview, branding expert Marshawn Evans tells how her ME University helps women entrepreneurs learn how to brand themselves with a clear vision

In a video interview, branding expert Marshawn Evans tells how her ME University helps women…

By Marshawn Evans

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6 Ways to Approach Branding and Social Media for Your Business in 2012

Leave the ad hoc approach behind and follow these simple steps for your branding and 'socializing' your business in 2012

Here are a few simple ways to approach your branding and social media for your…

By Amanda Miller Littlejohn

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Staying Branded

How to enhance or redefine your professional profile when you’re out of work

There isn’t a career advancement discussion today that doesn’t include the importance of professional branding—a…

By Sonia Alleyne

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Reflect on the failures.

What didn't go so well this year? Why didn’t it go well? Identify the core problem (your lack of time, lack of passion or lack of resources) and try to either solve it or let it go. No need to make the same mistakes next year.

7 Ways to Align Your Brand with Your Vision for 2012

How to make sure you get (and keep!) your business and brand on track for 2012!

How to make sure you get (and keep!) your business and brand on track for…

By Amanda Miller Littlejohn

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How I Did It: Mikki Taylor Expands Beauty Brand with New Book ‘Commander in Chic’

Motivational expert uses inspiration of Michelle Obama to empower women

Beauty and fashion expert Mikki Taylor expands her brand with new book, Commander in Chic:…

By Janell Hazelwood

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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3 Reasons Why You Should Create a Branded Google Plus Business Page

The benefits of signing up for Google's latest product now instead of later

Setting up a Google Plus Page is simple and the benefits for your brand can…

By Hajj Flemings

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Tasha Smith: For Better or Worse

The star of Tyler Perry's 'For Better or Worse' series confronts those "angry black woman" accusations

Tasha Smith, the star of Tyler Perry’s ‘For Better or For Worse’ series, confronts the…

By Kenya N. Byrd

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Frank Rice

Former NFL Player Finds Success in Franchising & Television

From the gridiron to the grill, Frank Rice tackles the restaurant business and Hollywood

After a career-ending injury, NFL star Frank Rice found success through family franchising and appearing…

By Mia N. Hall

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Entertainment Manager Yandy Smith Explains the Business of ‘Love & Hip-Hop’

Young powerhouse talks reality TV, success, and women's empowerment

Yandy Smith, co-star on VH1′s Love & Hip-Hop season two, talks about how reality TV…

By Janell Hazelwood

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UBR Spotlight: Wykesha Hayes Gives Kids Keeys2Success

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable: Wykesha Hayes, the founder and CEO of Keey2Kids,…

By Alfred Edmond, Jr.

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Jackson & Williams promote women empowerment

Mo & Kita Help Women ‘Define Your Pretty’

More than reality stars, Monique Jackson and Kita Williams are entrepreneurs focused on female empowerment

Define Your Pretty is the latest venture from businesswomen Monique Jackson and Kita Williams. In…

By Starrene Rhett

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Swizz Beatz Talks Business, Branding and Motivation

The producer/rapper discusses his partnership deals and becoming the creative mind behind big-name brands

BE Next linked up with Kasseem “Swizz Beatz” Dean to discuss how the kid that…

By BlackEnterprise.com

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Justin Bieber’s DJ Tay James: The Secret of My Success

The pop star’s personal tour DJ shares his top six money-earning moves to becoming a successful spin doctor

Graduating from Hampton University’s Business School, DJ Tay James followed his dreams and became Justin…

By Amy Andrieux

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Tastemaker Vashtie Kola talks to BlackEnterprise.com (Image: Source)

Vashtie Kola: Curator of Cool

The young Renaissance woman breaks down the importance of branding

Tastemaker Vashtie Kola has found success as an entrepreneur, director, deejay, party promoter, and fashion…

By Janel Martinez

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Every small business owner should position his or herself as a thought leader in their industry or arena of business. Launching a business blog can be an important part of any successful entrepreneur’s business strategy to help meet their business goals. The Internet is driven by links and every blog post is a unique listing in Google, so it’s time to establish social proof of your business acumen by blogging. While blogging has been around for a while some don’t know the intricacies of being successful at it. Here are eight basic tips to get you started on the right track. —Hajj Flemings

8 Blogging Basics for Small Business Owners

Starting a blog is only the first step, here's what you need to make it a successful business

Blogging has become an important part of promoting a business. Here are key steps in…

By Hajj Flemings

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Rapper-turned-author Gene "Malice" Thornton

Rapper Gene “Malice” Thornton Finds God & New Career as Author

From artist-to-author, the Virginia-based MC explains how God changed his life

Malice of the Clipse shares how his path to God led him to be a…

By Anslem Samuel

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For too long women have been forced to figure out how to survive on their own. I wrote my book, SKIRTS in the Boardroom to equip women with the tools necessary to chart their own course. S.K.I.R.T.S. is actually an acronym that represents the characteristics that today’s woman must have to thrive in the boardroom, which ultimately represents any place of power that is male-dominated---a place where decisions are made and where you have a chance to show what you're made of. While it may change at different stages of your life, the boardroom is your playing field. It's also a place where the good ‘ole boys' network has, and continues to, flourish. It is time for the ladies to take their seats in the executive suite.   So how do you position yourself to thrive in and out of the boardroom?  Here seven savvy qualities that today’s S.K.I.R.T.S. must possess to go to the next level. (Pay attention, fellas---you can learn some fabulous tips, too!)---Marshawn Evans

6 Keys to Becoming a SKIRT in The Boardroom

How women can smartly earn a seat in the executive suite

How women can smartly earn a seat in the executive suite

By Marshawn Evans

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Easy Rider: Nigel Sylvester (Image: Press)

Who’s Next: BMX Star Nigel Sylvester

The global star talks bikes, branding and giving Back

The global star talks bikes, branding and giving Back

By BlackEnterprise.com

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WATCH: Trey Songz on Branding & ‘Evolving’ with Rocawear

The R&B star extends his brand into fashion and Hollywood without losing his integrity

R&B star Trey Songz has signed on to be the face of Rocawear Evolution, Jay-Z’s…

By Anslem Samuel

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Branding Lessons Learned from Suze Orman

Critical lessons women can take from Suze Orman’s playbook for branding success in the marketplace

Critical lessons women can take from Suze Orman’s playbook for branding success in the marketplace

By Marshawn Evans

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Your Brand and Your Life Are Not the Same Thing!

Casey Anthony’s life has been spared. So why is everyone talking about her brand?

The media circus surrounding the Casey Anthony case—which involves the murder of her daughter Caylee…

By Caroline Clarke

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Brand Identity: How to Centralize Your Identity Online

Social media can be overwhelming, here's how to simplify things without losing your audience

From Twitter and Facebook to LinkedIN and Ning here are a couple sites that can…

By Hajj Flemings

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4 STEPS TO REEVALUATE YOUR BUSINESS STRATEGY

How Portable is Your Personal Brand?

Three reasons why your personal and professional business should not mix

It takes a lot to build up a brand so don’t let all your networking…

By Hajj Flemings

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Brand Flexibility: 3 Ways to Communicate with Empathy

Being successful in business is not just about what you do but how you do it—take note

For executives looking to build a stellar personal brand, your ability to communicate is as…

By Marshawn Evans

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BET's Stephen Hill

WATCH: Stephen Hill on BET Awards & Rebranding Chris Brown

Network executive shares insight on this year's award show and Chris Brown's resurrection

On the eve of the 2011 BET Awards, network executive Stephen Hill speaks on social…

By Anslem Samuel

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3 Ways to Restore, Reassess & Rejuvenate Your Executive Brand

Follow these steps to help define your personal brand

Career columnist Marshawn Evans tells you what steps to take to help define your personal…

By Marshawn Evans

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WATCH: Interview with NFL’s Plaxico Burress

Just days after his release from prison, the NFL receiver talks to correspondent Shannon Lanier about his career, his brand and his future

Just days after his release from prison, NFL receiver Plaxico Burress goes on the record…

By Elayne Fluker

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Author, music executive and entrepreneur Steve Stoute.

Black Music Power Player: Steve Stoute, The Brand Extender

From urban America to corporate America, the former music executive has mastered the art of selling big brands to the youth market without losing his edge

Former music executive Steve Stoute made the transition from selling platinum records to starting Translation…

By timmhotep aku

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Black Blogger Month: Full Figure Plus, Big Business Move

Noticing a need in the marketplace, Glen Johnson caters to both men and women in the plus-size market with his niche blog, Full Figure Plus

Noticing a need in the marketplace, Glen Johnson caters to both men and women in…

By Souleo

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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Black Blogger Month: Very Smart Brothas, Separate But Equal

Working exclusively online, Damon Young and Panama Jackson have built Very Smart Brothas into a respected blog and book brand

Relationship bloggers build their brand into a platform for their first book without even meeting…

By Christina Tapper

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Black Blogger Month, Necole Bitchie, Brand Queen

Gossip blogger Necole Bitchie transformed her blog into a profitable business and powerful brand

As the brains behind popular gossip blog NecoleBitchie.com, Necole Bitchie reveals her humble beginnings and…

By Anslem Samuel

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Black Blogger Month: Black & Married With Kids, Family Business

Lamar and Ronnie Tyler make it their business to promote positive images of the Black family online and beyond

With their parenting and relationship blog, Black and Married with Kids, husband and wife Lamar…

By Jozen Cummings

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UBR Morning Post: Mobile Tech and Social Media Maven Corvida Raven

Bonus content on the entrepreneurs and strategies featured on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Executive Producer TaQuoya Kennedy talks with Corida…

By Alfred Edmond, Jr.

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Author/Blogger Demetria L. Lucas of A Belle in Brooklyn

Black Blogger Month: A Belle in Brooklyn, Making Relationships Work

Author Demetria L. Lucas transforms her successful blog, A Belle in Brooklyn, into a powerful business and brand

Relationship expert/author Demetria L. Lucas of A Belle in Brooklyn shares the keys to her…

By Anslem Samuel

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WATCH: Black Blogger Month, A Celebration of the Best in Blogging

A preview of our month long celebration of 20 of the best voices in the Black blogosphere

Exclusive promo footage for BlackEnterprise.com’s Black Blogger Month, celebration of the best in blogging, featuring…

By Anslem Samuel

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4 Branding Tips to Help Students Get Accepted to College

Follow these expert tips on personal branding to score that coveted acceptance letter from the school of choice

BlackEnterprise.com spoke to Marlon D. Cousin, managing partner of The Marquin Group, about establishing your…

By Janel Martinez

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Can Luxury Brands Boost Black Achievement?

Study: High fashion labels can make people 'feel better,' boost performance

Study: High fashion labels can make people ‘feel better,’ boost performance

By BlackEnterprise.com

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Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

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Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

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OWN Ratings a Reflection of Inconsistent Branding?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the next?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the…

By Janel Martinez

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether youre an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

Get ready to go up against the big guys (Image: Thinkstock)
Every small business has to…

By Alan Hughes

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view <strong>Nicki Minaj</strong> as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Offer rental space to barbers and braiders. Making room for stylists with multiple talents will bring in a new and diverse clientele.  Now would be a great time to learn to braid well, or brush-up on the services that barbers usually perform.

9 Tips to Keep Black Salons in Business

Expert advice on how to weather the haircare industry storm

Here are 9 tips to keep black salons marketable and in business.

By Arlice Nichole

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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Fashion Week 2010: Top Model Talks Longevity Post-Catwalk

Surviving a tough economy, Lois Samuels continues expanding her brand

Former model Lois Samuels tackled the challenge of surviving a recession to keep her line…

By Simone S. Oliver

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Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

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Style Biz: 4 Tips for Licensing Your Fashion Brand

Insider tools for fashion and beauty industry success

Here are three key things to consider before seeking to license your fashion brand.

By Janell Hazelwood

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Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

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Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

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7 Tips To Marketing Your Authentic Self

Follow these steps and a career as a paid speaker could be yours

Have you ever thought of getting paid for all the professional advice you dish out…

By Karen Taylor Bass

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Celebrity Side Hustle: Singer LeToya Luckett Talks Retail

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

When it came to investing in a second store, finding the right location and having…

By Janell Hazelwood

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9 Steps for Working Smoothly With Friends and Family

What's the protocol for balancing business objectives with personal relationships?

Entrepreneurship is not an easy game – especially during an economic downturn. Most entrepreneurs are…

By Karen Taylor Bass

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DaymondJohn

Backtalk with Daymond John

The "Godfather of Urban Fashion" shares key lessons on branding and entrepreneurial success

Businessman and self-made millionaire Daymond John is best known for his ’90s clothing line FUBU—“For…

By Sonia Alleyne

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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9 Tips to Becoming the Next Terry McMillan

Yes, you can work full time and become a published author

Are you a novelist waiting to exhale? If so, it is time to make your…

By Karen Taylor Bass

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Common Talks Branding, Social Media, and Business Moves

His strategy: Stick to your core values

Grammy-winning artist, actor, and entrepreneur Common spoke with BlackEnterprise.com about successfully building a brand, marketing,…

By Renita Burns

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Social Media: Things That Make you Go “Oops!”

Our experts offer these tips for getting the most out of your digital media tools.

Don’t be these people: The Joiner who hops on every social network with no clear…

By Dale Coachman

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Three Tips for Personalizing Your Brand

Make sure your image matches both you and your business

Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial…

By Tamara E. Holmes

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10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

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Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

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Social Media: The New Currency

Why women must be more aggressive about using networks to create business opportunities

Social media is another tool to communicate with people on a global platform online. With…

By Karen Taylor Bass

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Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

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A Polished Image Improves Brand Confidence

Know how to dress appropriately, with confidence and grace, for the your professional environment

A polished image is defined as a well-put together style, which reflects and captures the…

By Karen Taylor Bass

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Brush Off Your Old Way of Thinking

Re-invention strategies to transform your business and boost profits

In an unsettled economy everyone must develop a brand new attitude to stand out from…

By Karen Taylor Bass

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Jumpstarting Your Personal Brand After Mommy-hood

R&B Singer Monica shares her tips that keep her 'Standing� strong as she re-invents her career

In mommy-hood, how do you re-invent your personal brand to incorporate your new status when…

By Karen Taylor Bass

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From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

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PR Guru Re-Invents With a Purpose

After dealing with depression, Terrie Williams fulfills her destiny to be the best

Terrie M. Williams
Somewhere along the way, we got a memo saying that we had to…

By Karen Taylor Bass

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Positioning Yourself for an Opportunity

15 proven small-business action items to take advantage of the weak economy

With high unemployment, now is the time to position yourself as an authority in your…

By Karen Taylor Bass

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Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

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Knockout Branding Techniques

Former champ turned multi-venture entrepreneur hits the right target

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up…

By Bridget N. Armstrong

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When Applying to College, Branding Is Key

Five tips to transition from 'student' to 'brand'

Oprah Winfrey and Coca-Cola are probably two of the most recognizable brands in the…

By renita burns

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How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

One of the most popular buzz words in the advertising field right now is “integration,”…

By Bridget McCrea

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Strategies to Small Business Success

Down economy has many entrepreneurs struggling to stay afloat

Junior’s company, which teaches large and small businesses brand development, strategic planning, implementation, marketing, and…

By Wendy Harris

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Building Brand Awareness

Making the most of the Web to let consumers know you are in business

Small businesses have an identity problem. Not enough customers know they even exist. The average…

By Brent Leary

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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