Tag Archives: branding

building a brand

5 Ways to Revamp Your E-Commerce Brand

Create a one-of-a-kind consumer experience to set yourself apart from the competition

Here are five ways you can give your e-commerce brand a boost.

By BlackEnterprise.com

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6 Things You Can Do Every Week to Grow Your Personal Brand

Boost your career with regular personal branding practices

Whether you’re a recent grad on the hunt for your first job, seasoned employee climbing…

By Kandia Johnson

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8 Ways to Get Free Publicity For Your Small Business or Startup

Good publicity may be more effective in generating sales than good advertising

Good publicity may be more effective in generating sales than good advertising. Try these eight…

By Carolyn M. Brown

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building a brand

Switching Careers? 5 Tips for Reinventing Your Personal Brand

Tips for evaluating your current brand and making the leap into a new career

Tips for evaluating your current brand and making the leap into a new career.

By Kandia Johnson

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Carol's Daughter featured in her eponymous, viral ad.

[WATCH] Fem-Advertising: 3 Campaigns Empowering and Inspiring Women

Fem-advertising campaigns humanize brands, boost sales, and inspire women around the world

Fem-advertising campaigns humanize brands, boost sales, and champion women around the world.

By Kandia Johnson

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(Image: Nikki Woods)

Nikki Woods’ Keys to Success: Build Your Brand and Become a Legacy

Top radio exec gives four pieces of sage career advice

[Woods] believes you should definitely work and prepare, but sometimes done is better than perfect.…

By Marquita Miller

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DJ Princess Cut Talks Growing Her Brand as a Celebrity DJ

Finding success in a male-dominated industry

Princess Cut was asked to join Oprah Winfrey’s ‘Life You Want Tour’ last year, in…

By Chanel Martin

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Dwyane Wade Talks Brand Innovation and Product Development

NBA star turns entrepreneur with new product that enhances athletic performance

Pioneering a new product category dubbed AthleteCare, MISSION uses science and real life insight from…

By Roz A Gee

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building a brand

The Birth of a Brand: Several Factors Go Into Creating a Strong One

Like raising a child, a brand must be continually nurtured

In the business world, your brand is your personality, your identity, and the relationship that…

By Nicole Cober, Esq.

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3 Things Brands Need to Do Right Now or Risk Losing Leverage on Facebook

Updated news feed algorithm lets users control "What to See First”

Facebook’s updated news feed algorithm presents new branding opportunities.

By Marcia Wade Talbert

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building a brand 2

Tips for Using Visual Content Marketing to Explode Your Brand

The right imagery can help grow your business

Visual content marketing can be a useful tool in growing your business and your brand.

By Roz A Gee

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5 Best Ways to Get Your Startup Quality Media Coverage

Here are some tips to generate exposure

Every startup craves media attention and press. They know they need it, they just don’t…

By BlackEnterprise.com

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(Image: TheShadowLeague.com)

Why Branding is Blinding: What Bill Cosby Can Help Us Remember

What Stacey Tisdale learned from a personal encounter

A questionable encounter I had with Bill Cosby serves as an example as to how…

By Stacey Tisdale

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branding

9 Branding Techniques For Your Small Business

Effective ways to promote and market your company, product, or service

Here are some surefire ways to promote your product, service or company image.

By Carolyn M. Brown

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[Video] BE Modern Man Featured on NYC’s Hot 97 – Ebro in the Morning

BE Modern Man, the Black Enterprise Golf & Tennis Challenge and more

Black Enterprise’s Alfred Edmond and Kelly Pierre-Louis visited Hot 97’s Ebro In the Morning in…

By BlackEnterprise.com

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(Image: Dr. Miracles.com)

Kimberly Hairston Talks Dr. Miracles and Brand Authenticity

How one beauty brand is staying competitive

A new campaign titled, Undo the Hurt, plans to focus the brand’s efforts toward repairing…

By Brittany Dandy

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(Image: File)

How to Market Your Product or Business on a Bootstrap Budget

Here are some strategies for branding your business without breaking the bank

Here are eleven strategies for branding your business without breaking the bank.

By Carolyn M. Brown

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(Image: Walter Kaitz Foundation)

Industry Leaders Talk Diversity in Film, at 2nd Hollywood Creative Forum East

ABFF and Walter Katiz Foundation bring filmmakers and directors together

Filmmakers, directors, screen writers, content creators and producers of color all gathered at the 2nd…

By Cristie Leondis

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(Image: File)

BE Modern Man: Meet ‘The Disruptor’ Hajj Flemings

A master brand strategist talks about his own brand

Tech entrepreneur and brand strategist Hajj Flemings talks about his own brand and his passion…

By BlackEnterprise.com

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(Image: Facebook)

Sneak Peak: Rihanna Teases ‘Secret Garden’ Dior Campaign

Superstar songstress gives fans a taste of new ads and music

Superstar songstress gives fans a taste of new Dior Ad campaign and a snippet of…

By Brittany Dandy

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