Tag Archives: branding

Social Media: Things That Make you Go “Oops!”

Our experts offer these tips for getting the most out of your digital media tools.

Don’t be these people: The Joiner who hops on every social network with no clear…

By Dale Coachman

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Three Tips for Personalizing Your Brand

Make sure your image matches both you and your business

Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial…

By Tamara E. Holmes

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10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

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Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

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Social Media: The New Currency

Why women must be more aggressive about using networks to create business opportunities

Social media is another tool to communicate with people on a global platform online. With…

By Karen Taylor Bass

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Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

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A Polished Image Improves Brand Confidence

Know how to dress appropriately, with confidence and grace, for the your professional environment

A polished image is defined as a well-put together style, which reflects and captures the…

By Karen Taylor Bass

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Brush Off Your Old Way of Thinking

Re-invention strategies to transform your business and boost profits

In an unsettled economy everyone must develop a brand new attitude to stand out from…

By Karen Taylor Bass

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Jumpstarting Your Personal Brand After Mommy-hood

R&B Singer Monica shares her tips that keep her 'Standing� strong as she re-invents her career

In mommy-hood, how do you re-invent your personal brand to incorporate your new status when…

By Karen Taylor Bass

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From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

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PR Guru Re-Invents With a Purpose

After dealing with depression, Terrie Williams fulfills her destiny to be the best

Terrie M. Williams
Somewhere along the way, we got a memo saying that we had to…

By Karen Taylor Bass

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Positioning Yourself for an Opportunity

15 proven small-business action items to take advantage of the weak economy

With high unemployment, now is the time to position yourself as an authority in your…

By Karen Taylor Bass

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Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

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Knockout Branding Techniques

Former champ turned multi-venture entrepreneur hits the right target

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up…

By Bridget N. Armstrong

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When Applying to College, Branding Is Key

Five tips to transition from 'student' to 'brand'

Oprah Winfrey and Coca-Cola are probably two of the most recognizable brands in the…

By renita burns

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How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

One of the most popular buzz words in the advertising field right now is “integration,”…

By Bridget McCrea

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Strategies to Small Business Success

Down economy has many entrepreneurs struggling to stay afloat

Junior’s company, which teaches large and small businesses brand development, strategic planning, implementation, marketing, and…

By Wendy Harris

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Building Brand Awareness

Making the most of the Web to let consumers know you are in business

Small businesses have an identity problem. Not enough customers know they even exist. The average…

By Brent Leary

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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