Tag Archives: branding

Plaxico-Burress

WATCH: Interview with NFL’s Plaxico Burress

Just days after his release from prison, the NFL receiver talks to correspondent Shannon Lanier about his career, his brand and his future

Just days after his release from prison, NFL receiver Plaxico Burress goes on the record…

By Elayne Fluker

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Author, music executive and entrepreneur Steve Stoute.

Black Music Power Player: Steve Stoute, The Brand Extender

From urban America to corporate America, the former music executive has mastered the art of selling big brands to the youth market without losing his edge

Former music executive Steve Stoute made the transition from selling platinum records to starting Translation…

By timmhotep aku

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Black Blogger Month: Full Figure Plus, Big Business Move

Noticing a need in the marketplace, Glen Johnson caters to both men and women in the plus-size market with his niche blog, Full Figure Plus

Noticing a need in the marketplace, Glen Johnson caters to both men and women in…

By Souleo

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Twitter is one of the hottest social networking tools on the planet with 190 million users.  It’s a great communication channel that can be used to build brand awareness and provide direct contact with consumers and contacts. The question any smart business owner in the 21st century has to ask is this, “Does my Twitter presence reflect my brand?” For some the response may be a simple yes or no, but to truly answer the question you have to first determine what type of account fits your needs: personal branded, business branded or a combination of the two. Branding your Twitter identity goes beyond simply selecting a handle and should include visual elements and Twitter apps to help you manage your accounts. Here are six steps to get you off to a good start. —Hajj E. Flemings

6 Ways To Effectively Brand Yourself on Twitter

Signing up for Twitter is only the first step, here are a few tips for you and your brand to get the most out of each tweet

Signing up for Twitter is only the first step, tech expert Hajj E. Flemings offers…

By Hajj Flemings

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Black Blogger Month: Very Smart Brothas, Separate But Equal

Working exclusively online, Damon Young and Panama Jackson have built Very Smart Brothas into a respected blog and book brand

Relationship bloggers build their brand into a platform for their first book without even meeting…

By Christina Tapper

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Black Blogger Month, Necole Bitchie, Brand Queen

Gossip blogger Necole Bitchie transformed her blog into a profitable business and powerful brand

As the brains behind popular gossip blog NecoleBitchie.com, Necole Bitchie reveals her humble beginnings and…

By Anslem Samuel

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Black Blogger Month: Black & Married With Kids, Family Business

Lamar and Ronnie Tyler make it their business to promote positive images of the Black family online and beyond

With their parenting and relationship blog, Black and Married with Kids, husband and wife Lamar…

By Jozen Cummings

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UBR Morning Post: Mobile Tech and Social Media Maven Corvida Raven

Bonus content on the entrepreneurs and strategies featured on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Executive Producer TaQuoya Kennedy talks with Corida…

By Alfred Edmond, Jr.

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Author/Blogger Demetria L. Lucas of A Belle in Brooklyn

Black Blogger Month: A Belle in Brooklyn, Making Relationships Work

Author Demetria L. Lucas transforms her successful blog, A Belle in Brooklyn, into a powerful business and brand

Relationship expert/author Demetria L. Lucas of A Belle in Brooklyn shares the keys to her…

By Anslem Samuel

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WATCH: Black Blogger Month, A Celebration of the Best in Blogging

A preview of our month long celebration of 20 of the best voices in the Black blogosphere

Exclusive promo footage for BlackEnterprise.com’s Black Blogger Month, celebration of the best in blogging, featuring…

By Anslem Samuel

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branding_college_prep

4 Branding Tips to Help Students Get Accepted to College

Follow these expert tips on personal branding to score that coveted acceptance letter from the school of choice

BlackEnterprise.com spoke to Marlon D. Cousin, managing partner of The Marquin Group, about establishing your…

By Janel Martinez

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Can Luxury Brands Boost Black Achievement?

Study: High fashion labels can make people 'feel better,' boost performance

Study: High fashion labels can make people ‘feel better,’ boost performance

By BlackEnterprise.com

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Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

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Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

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OWN Ratings a Reflection of Inconsistent Branding?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the next?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the…

By Janel Martinez

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether youre an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

Get ready to go up against the big guys (Image: Thinkstock)
Every small business has to…

By Alan Hughes

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view <strong>Nicki Minaj</strong> as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Offer rental space to barbers and braiders. Making room for stylists with multiple talents will bring in a new and diverse clientele.  Now would be a great time to learn to braid well, or brush-up on the services that barbers usually perform.

9 Tips to Keep Black Salons in Business

Expert advice on how to weather the haircare industry storm

Here are 9 tips to keep black salons marketable and in business.

By Arlice Nichole

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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Fashion Week 2010: Top Model Talks Longevity Post-Catwalk

Surviving a tough economy, Lois Samuels continues expanding her brand

Former model Lois Samuels tackled the challenge of surviving a recession to keep her line…

By Simone S. Oliver

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Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

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Style Biz: 4 Tips for Licensing Your Fashion Brand

Insider tools for fashion and beauty industry success

Here are three key things to consider before seeking to license your fashion brand.

By Janell Hazelwood

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Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

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Daisy Purple

Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

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7 Tips To Marketing Your Authentic Self

Follow these steps and a career as a paid speaker could be yours

Have you ever thought of getting paid for all the professional advice you dish out…

By Karen Taylor Bass

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Celebrity Side Hustle: Singer LeToya Luckett Talks Retail

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

When it came to investing in a second store, finding the right location and having…

By Janell Hazelwood

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9 Steps for Working Smoothly With Friends and Family

What's the protocol for balancing business objectives with personal relationships?

Entrepreneurship is not an easy game – especially during an economic downturn. Most entrepreneurs are…

By Karen Taylor Bass

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Backtalk with Daymond John

The "Godfather of Urban Fashion" shares key lessons on branding and entrepreneurial success

Businessman and self-made millionaire Daymond John is best known for his ’90s clothing line FUBU—“For…

By Sonia Alleyne

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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9 Tips to Becoming the Next Terry McMillan

Yes, you can work full time and become a published author

Are you a novelist waiting to exhale? If so, it is time to make your…

By Karen Taylor Bass

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Common Talks Branding, Social Media, and Business Moves

His strategy: Stick to your core values

Grammy-winning artist, actor, and entrepreneur Common spoke with BlackEnterprise.com about successfully building a brand, marketing,…

By Renita Burns

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Social Media: Things That Make you Go “Oops!”

Our experts offer these tips for getting the most out of your digital media tools.

Don’t be these people: The Joiner who hops on every social network with no clear…

By Dale Coachman

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Three Tips for Personalizing Your Brand

Make sure your image matches both you and your business

Wendi Levy and Kim Etheredge turned their struggle to find haircare products that suited biracial…

By Tamara E. Holmes

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10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

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Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

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Social Media: The New Currency

Why women must be more aggressive about using networks to create business opportunities

Social media is another tool to communicate with people on a global platform online. With…

By Karen Taylor Bass

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Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

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A Polished Image Improves Brand Confidence

Know how to dress appropriately, with confidence and grace, for the your professional environment

A polished image is defined as a well-put together style, which reflects and captures the…

By Karen Taylor Bass

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Brush Off Your Old Way of Thinking

Re-invention strategies to transform your business and boost profits

In an unsettled economy everyone must develop a brand new attitude to stand out from…

By Karen Taylor Bass

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Jumpstarting Your Personal Brand After Mommy-hood

R&B Singer Monica shares her tips that keep her 'Standing� strong as she re-invents her career

In mommy-hood, how do you re-invent your personal brand to incorporate your new status when…

By Karen Taylor Bass

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From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

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PR Guru Re-Invents With a Purpose

After dealing with depression, Terrie Williams fulfills her destiny to be the best

Terrie M. Williams
Somewhere along the way, we got a memo saying that we had to…

By Karen Taylor Bass

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Positioning Yourself for an Opportunity

15 proven small-business action items to take advantage of the weak economy

With high unemployment, now is the time to position yourself as an authority in your…

By Karen Taylor Bass

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Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

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Knockout Branding Techniques

Former champ turned multi-venture entrepreneur hits the right target

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up…

By Bridget N. Armstrong

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When Applying to College, Branding Is Key

Five tips to transition from 'student' to 'brand'

Oprah Winfrey and Coca-Cola are probably two of the most recognizable brands in the…

By renita burns

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How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

One of the most popular buzz words in the advertising field right now is “integration,”…

By Bridget McCrea

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Strategies to Small Business Success

Down economy has many entrepreneurs struggling to stay afloat

Junior’s company, which teaches large and small businesses brand development, strategic planning, implementation, marketing, and…

By Wendy Harris

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Building Brand Awareness

Making the most of the Web to let consumers know you are in business

Small businesses have an identity problem. Not enough customers know they even exist. The average…

By Brent Leary

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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