Tag Archives: branding

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Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

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Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

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OWN Ratings a Reflection of Inconsistent Branding?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the next?

With her network’s ratings sliding, can Oprah transfer her brand from one platform to the…

By Janel Martinez

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether you’re an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

Get ready to go up against the big guys (Image: Thinkstock)
Every small business has to…

By Alan Hughes

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view <strong>Nicki Minaj</strong> as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Offer rental space to barbers and braiders. Making room for stylists with multiple talents will bring in a new and diverse clientele.  Now would be a great time to learn to braid well, or brush-up on the services that barbers usually perform.

9 Tips to Keep Black Salons in Business

Expert advice on how to weather the haircare industry storm

Here are 9 tips to keep black salons marketable and in business.

By Arlice Nichole

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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How to Introduce Your Brand

3 ways to change public perception about a product or service

Most people know what to expect from a gym membership. So when retired middleweight boxing…

By Tamara E. Holmes

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