Tag Archives: brands

5 Crucial Steps for Surviving a Brand or Product Crisis

5 Crucial Steps for Surviving a Brand or Product Crisis

5 steps from an industry expert on surviving crises

Tips from the International Licensing Industry Merchandisers’ Association on weathering a crisis.

By C. Daniel Baker

Posted: January 30, 2013 Tags: ,
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How to Align Your Blog with a Big-Name Brand

For some bloggers, taking that platform to the next level will require partnering with big-name…

By BlackEnterprise.com

Posted: June 15, 2012 Tags: , , , , , , , , ,
For many businesses, growing their social media following is a common concern. While you may already know about the more time consuming tasks of sharing relevant content, engaging with your community, answering customer questions and being generally helpful, what happens when you've done all of that but no one follows? When it comes to social media, if you have an online presence, it does your potential audience a disservice if they can't find you. So many business owners fail to benefit from the promotional tools that are right at their fingertips. To grow awareness of your social media community, you don't have to reinvent the marketing wheel. But you do need to think like a marketer. These five easy-to-follow steps will help promote your business—all while cultivating a strong social media presence.--Amanda Miller Littlejohn

5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

Posted: April 13, 2012 Tags: , , , , , ,
Facebook unveiled a new business page template Wednesday, February 29 (Image: Facebook)

Facebook Picks the Pocket: Ads Coming to Smartphones

Facebook rolls out new Timeline for business pages and debuts new ad services which lets advertisers embed ads into personal news feeds and push ads—for the first time—to mobile phones

At a special marketing conference in New York Wednesday, Facebook unveiled a new business page…

By Robert S. Anthony

Posted: March 1, 2012 Tags: , , , , , , ,