business marketing Archives - Black Enterprise

Tag Archives: business marketing

Budget

How (And Why) To Market Your Business on a Shoestring Budget

Failing to market your business and its products effectively can be costly. However, it doesn’t…

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The Power of Tradeshow Marketing and Your Small Business

Think of it as a live performance for potential customers

(Image: iStock/holgs)
 
When considering marketing and advertising campaigns, many business owners immediately think radio, television,…

By Jerome D. Love

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These Mistakes Turned the Fyre Festival Into the Shea Moisture of Event Planning

If your goal is to plan a successful event for your small business, DO NOT emulate the actions of Fyre Festival's organizers

Remember that whole bit Dave Chappelle did about the validity of celebrity opinions in his…

By Samara Lynn

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Don’t Bite the Hand That Feeds You: 3 Ways to Avoid the Shea Moisture Mistake

Black business owners can avoid Shea Moisture's missteps with these tips from Black Enterprise's own in-house marketing rock star

Shea Moisture has recently joined the ranks of Pepsi and United Airlines—companies who ruffled more…

By Rochelle Turner

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Marketing Secret

Learn the Marketing Secret that Will Automatically Attract Customers

Are you tired of hunting for new customers? Learn the secret to make customers instinctively attracted to your business

Customers like to be courted, but they don’t like to be preyed upon. Entice the…

By Jerome D. Love

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marketing

Offbeat, Creative Ways for Marketing Your Business

KFC's fried chicken scented sunscreen shows how a publicity stunt can draw positive attention to your brand

The KFC Extra Crispy Sunscreen is an example of stunt marketing at its best. Executed…

By Carolyn M. Brown

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8 Ways to Get Free Publicity For Your Small Business or Startup

Good publicity may be more effective in generating sales than good advertising

Good publicity may be more effective in generating sales than good advertising. Try these eight…

By Carolyn M. Brown

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How To

Password Protect Your Flash Drive In Two Simple Steps

Flash drives, thumb drives, USB sticks: whatever you want to call them, they’re more than…

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Black Female Voice Actor on How to Break into the Lucrative Voice-Over Business

“The secret society [of the voice-over business] is due in part because it’s a career…

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