business marketing Archives - Black Enterprise

Tag Archives: business marketing

The Power of Tradeshow Marketing and Your Small Business

(Image: iStock/holgs)
 
When considering marketing and advertising campaigns, many business owners immediately think radio, television,…

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These Mistakes Turned the Fyre Festival Into the Shea Moisture of Event Planning

If your goal is to plan a successful event for your small business, DO NOT emulate the actions of Fyre Festival's organizers

Remember that whole bit Dave Chappelle did about the validity of celebrity opinions in his…

By Samara Lynn

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Don’t Bite the Hand That Feeds You: 3 Ways to Avoid the Shea Moisture Mistake

Black business owners can avoid Shea Moisture's missteps with these tips from Black Enterprise's own in-house marketing rock star

Shea Moisture has recently joined the ranks of Pepsi and United Airlines—companies who ruffled more…

By Rochelle Turner

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Marketing Secret

Learn the Marketing Secret that Will Automatically Attract Customers

Are you tired of hunting for new customers? Learn the secret to make customers instinctively attracted to your business

Customers like to be courted, but they don’t like to be preyed upon. Entice the…

By Jerome D. Love

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marketing

Offbeat, Creative Ways for Marketing Your Business

KFC's fried chicken scented sunscreen shows how a publicity stunt can draw positive attention to your brand

The KFC Extra Crispy Sunscreen is an example of stunt marketing at its best. Executed…

By Carolyn M. Brown

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8 Ways to Get Free Publicity For Your Small Business or Startup

Good publicity may be more effective in generating sales than good advertising

Good publicity may be more effective in generating sales than good advertising. Try these eight…

By Carolyn M. Brown

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How To

change

“The only woman in the room” & how to change that by 2186

With passionate voices working every day to redefine the standard for gender equality, I believe…

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manage

Ask Sheree: How to Manage an Overload of Work

It is very common for a busy professional to feel overwhelmed with their job commitments…

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