business strategy Archives - Black Enterprise

Tag Archives: business strategy

Stop Killing Your Book Sales! 7 Common Mistakes Self-Published Authors Should Avoid

Many writers, especially entrepreneurs, have turned to self-publishing as an option to get their books…

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bestselling book

How to Leverage a Bestselling Book in a Saturated Market

Three reasons why it's not only important for your book to achieve "bestseller" status as an author, but how this merit boost your business

Learn three reasons why publishing a book should be a part of your strategic plan…

By Cameka Smith

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books

3 Types of Books You Can Publish When You Are Not a Writer

Creative ways entrepreneurs can make money from books when they do not desire to write

Here are 3 creative ways entrepreneurs can earn extra money from writing books when they…

By Cameka Smith

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publish

3 Reasons Why Every Entrepreneur Should Publish a Book

An important strategy to immediately gain instant authority in the marketplace

Book publishing is an important brand positioning strategy that increases an entrepreneur’s visibility, credibility, and…

By Cameka Smith

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Morgan Stanley Shows Its Commitment to Helping Entrepreneurs Move Their Business Forward

Financial services firm hosts event to help business owners elevate their company's success

Morgan Stanley helps entrepreneurs elevate their business with a ‘Business FORWARD: Innovate and Connect’ event…

By Courtney Connley

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5 Reasons Entrepreneurs Should Cultivate Emotional Intelligence

Think business smarts is all you need to succeed as an entrepreneur? Think again.

Emotional blind spots impair perception, especially during interpersonal interactions. Cultivating a better understanding of emotions,…

By Karima Mariama-Arthur, Esq.

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Co-Founder of CommongroundMGS Talks Navigating a Career in Advertising and Marketing

Ahmad Islam shares game-changing business advice and lessons learned

I would tell my younger self to prepare for an incredible journey. And I’d also…

By Kandia Johnson

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Part 1: Star Jones Talks Money, Careers, and Capitalizing on Diversity

Climbing the corporate ladder to be an agent of change

Inclusion is simply good for business. Your consumer base is going to be black, Asian,…

By Stacey Tisdale

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The 4 Cs of Being a Powerbroker

Skilled negotiator and business leader Harold W. Johnson II shares secrets

Harold W. Johnson II
A powerbroker is defined as “a person or group having the ability…

By Nicole Cober, Esq.

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3 Ways to Stand Out in a Saturated Market

Use this strategy to make your business brand more competitive

Here are three tips for becoming a bigger fish in an already large pond.

By Gwen Jimmere

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Tips for Expanding Your Business in Another City

Do’s and don’ts to help set up shop in new locations

Branching out geographically is a way to grow a business. But small business owners who…

By Carolyn M. Brown

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10 Ways To Use Competitors To Your Advantage

Learning from the competition can help you better position your business for success

Learning from the competition can help you better position your business for success. Here’s how.

By Carolyn M. Brown

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How to Prepare Your Business for Succession

Here’s five steps to passing on your business

When their father died in 2008, Jessica and Charles Johnson Jr. were left with the…

By LaToya M. Smith

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4 STEPS TO REEVALUATE YOUR BUSINESS STRATEGY

Simple Steps to Reevaluate your Business Strategy

When your marketing goes stale, so does your business

The purpose of cleaning up your online business is to stay relevant to consumers. So,…

By C. Daniel Baker

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IMAGES’ Digital Focus

CEO Robert McNeil leverages interactive media to build revenue and gain the competitive advantage

Robert L. McNeil Jr. was still living in a dormitory at Georgia Tech in 1989…

By Alan Hughes

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The DOs and DON’Ts of Change

A company is operating efficiently when it is achieving three things: retaining old customers, attracting…

By Tamara E. Holmes

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How to Affect Positive Change in Your Business

5 tips for putting your company on the fast track to success

A company is operating efficiently when it is achieving three things: retaining old customers, attracting…

By Tamara E. Holmes

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What You Could Learn From … Soulja Boy’s Social Media Marketing Success

Using YouTube and Twitter, how a young entrepreneur took his strategy straight to the bank

Despite his controversial missteps, Soulja Boy’s Wall Street Journal talk brings to light social media…

By Janell Hazelwood

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6 Franchise Success Factors

These things will directly influence whether you'll be a successful franchisee

“Franchisees are trying to grow in this economy,” says Miriam Brewer, director of education and…

By Tennille M. Robinson

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How to Remake Your Company Like Johnson Products

The maker of Ultra Sheen is once again minority-owned with a bold strategy to conquer ethnic haircare

Husband and wife team Eric Brown and Renee Cottrell-Brown seek to make history and profits…

By Derek T. Dingle

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How To

Apply to More Than 50 HBCUs at Once With the Common Black College Application

Students can apply to 52 of the more than 100 HBCUs by completing just one…

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Password Protect Your Flash Drive In Two Simple Steps

Flash drives, thumb drives, USB sticks: whatever you want to call them, they’re more than…

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