Tag Archives: business strategy

4 STEPS TO REEVALUATE YOUR BUSINESS STRATEGY

Simple Steps to Reevaluate your Business Strategy

When your marketing goes stale, so does your business

The purpose of cleaning up your online business is to stay relevant to consumers. So,…

By C. Daniel Baker

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Robert L. McNeil Jr., CEO of IMAGES ad agency (Photo: Lonnie C. Major)

IMAGES’ Digital Focus

CEO Robert McNeil leverages interactive media to build revenue and gain the competitive advantage

Robert L. McNeil Jr. was still living in a dormitory at Georgia Tech in 1989…

By Alan Hughes

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The DOs and DON’Ts of Change

A company is operating efficiently when it is achieving three things: retaining old customers, attracting…

By Tamara E. Holmes

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How to Affect Positive Change in Your Business

5 tips for putting your company on the fast track to success

A company is operating efficiently when it is achieving three things: retaining old customers, attracting…

By Tamara E. Holmes

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What You Could Learn From … Soulja Boy’s Social Media Marketing Success

Using YouTube and Twitter, how a young entrepreneur took his strategy straight to the bank

Despite his controversial missteps, Soulja Boy’s Wall Street Journal talk brings to light social media…

By Janell Hazelwood

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6 Franchise Success Factors

These things will directly influence whether you'll be a successful franchisee

“Franchisees are trying to grow in this economy,” says Miriam Brewer, director of education and…

By Tennille M. Robinson

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How to Remake Your Company Like Johnson Products

The maker of Ultra Sheen is once again minority-owned with a bold strategy to conquer ethnic haircare

Husband and wife team Eric Brown and Renee Cottrell-Brown seek to make history and profits…

By Derek T. Dingle

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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Cutting Edge: Summer Side Hustles

From cold water to "Passion Parties," a few easy ways to bring in extra money when the heat is on

Here are some quick, down and dirty ways to add additional revenue to your personal…

By Renita Burns

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Pick Your Partner

Three ways to identify charitable organizations to partner with to help drive business

Small businesses can partner with charitable organizations and/or causes to create win-win relationships. Donating a…

By Tamara E. Holmes

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Young Entrepreneurs Take Front Seat Navigating Road to Success

How they stay motivated, keep the gears moving

With a penchant for making money and a grasp of their life’s passions, these young…

By Renita Burns

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