Tag Archives: Centric

2016 ABFF AWARDS

American Black Film Festival Awards Recap

News and views from the 2016 ABFF Awards

ABFF Awards: A Celebration of Hollywood, aired on BET and Centric Tuesday, February 23rd…

By BlackEnterprise.com

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O'shea Jackson Jr., actor

ABFF Awards: A Groundbreaking Celebration of Black Hollywood

An evening dedicated to honoring the impact of African Americans in film and television

Last night America got a chance to experience all of the black star magic with…

By Safon Floyd

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2016 ABFF AWARDS

ABFF Awards Celebrates Black Film and TV Tomorrow on BET

A Celebration of Hollywood TOMORROW, Feb. 23 at 8 p.m. ET/PT.

ABFF Awards: A Celebration of Hollywood,” hosted by actor and comedian Mike Epps and…

By Safon Floyd

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Ryan Coogler, film director

ABFF Awards Honors Rising Star Ryan Coogler

A Celebration of Hollywood, Tuesday, Feb. 23rd at 8 p.m. ET/PT on BET and Centric

Ryan Coogler honored as Rising Star on ABFF: A Celebration of Hollywood, Tuesday, February 23rd…

By Safon Floyd

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2016 ABFF AWARDS

BET Networks Partners With American Black Film Festival For 2016 ABFF Awards

"A Celebration of Hollywood” hosted by actor and comedian Mike Epps will premiere on BET and Centric

“The ABFF Awards: A Celebration of Hollywood,” presented by the American Black Film Festival and…

By Safon Floyd

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Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how widely-recognized brands are successfully reaching out to diverse communities (Image: Winston Ford)

SXSW 2012: How Brands Can Reach a Diverse Online Community

Founder/producer of Southern Fried Filmworks and Big Shade Tree Trevite Willis reveals how big-name brands are successfully reaching out to diverse communities and what you can learn from their techniques

“Mining Diversity: Developing a Community of Color” panelist Trevite Willis discusses best practices for businesses…

By Winston Ford

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(Image: Thinkstock)

In the News: Cyber Monday Sales Expected to Surge; NBA Reaches Tentative Deal and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Sade K. Muhammad

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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Watch: Actress Kim Fields Stays in the Game, Part 2

Multitalented actress discusses the business of filmmaking.

Kim Fields is the new host of BET's Lens on Talent.
We spoke to veteran actress,…

By Marcia Wade Talbert

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