Tag Archives: Coca-Cola

black-enterprise-lebron-james

Will LeBron James Become World’s First Billionaire Baller?

According to recent earnings, road to super-wealthy club getting a lot shorter

Becoming a billionaire is rare air, but with latest earnings, are Lebron James and his…

By Richard Spiropoulos

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pat-riley-with-lebron-james

Small Biz Alert: Guarding Your Intellectual Property: Trademarks & Service Marks 101

Learning to pick the right trademark can make or break your business

Learning to pick the right trademark can make or break your business. Here’s how.

By Richard Spiropoulos

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stephen-gilchrist

One Entrepreneur’s Love of Pork Skins Led to a Lucrative Deal With Walmart

Stephen Gilchrist found an inventive way to place his favorite snack food on the shelves of the world's largest retailer

One of the most powerful sessions you’ll discover at the 2014 Black Enterprise Entrepreneurs Conference…

By Derek T. Dingle

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cocoa cola bottles

Coca-Cola Launching Atlanta Tech Center, Bringing 2000 New Jobs

Coca-Cola will now employ more than 6,500 people downtown, between its North Avenue headquarters and the new IT center

Coca-Cola’s “Information Technology Center of Excellence” is coming to Atlanta

By Makkada B. Selah

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Coca-Cola’s $100 Million Plan to Support Women-Owned Businesses in Nigeria & Other Markets

Coca-Cola’s $100 Million Plan to Support Women-Owned Businesses in Nigeria and Other Markets

Coca-Cola & IFC donate $100 million to fund women owned companies

Coca-Cola’s new plan looks to solve the financing problems women entrepreneurs face in emerging markets

By C. Daniel Baker

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cocoa cola bottles

New Zealand Woman Dies From Coca-Cola Addiction

Coroner's report released three years after 30-year-old woman dies of a heart attack.

A 30-year-old New Zealand woman dies of a heart attack after consuming gallons of Coca-Cola…

By Amber McKynzie

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FACEBOOK:   I’m a pretty late bloomer on the Facebook-for-business bandwagon, as opposed to just family and friends. But a good friend recently educated me on how you can add layers of security and privacy for people you know casually, while allowing good friends total access to your page. Be sure to do this, and include business updates and links to any press or promotions you’re doing. Facebook is still the best way to spread a message virally.

5 Facebook Timeline Tips for Brands

Don’t get left behind! See how brands can shine with the platform’s latest feature

Instead of getting caught up in the last-minute rush, see how your brand can take…

By Hajj Flemings

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In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million.

As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell.

As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

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Cash Money artist Drake.

Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

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Mr. Graves addresses the crowd during his induction into the Advertising Hall of Fame

BLACK ENTERPRISE Publisher Earl G. Graves Inducted into Advertising Hall of Fame

Last night the living legend's trailblazing strides were honored among a host of advertising greats

Last night the living legend’s trailblazing strides were honored among a host of advertising greats

By Derek T. Dingle

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Former B.E. 100s Business Mogul Passes

J. Bruce Llewellyn, dead at 82, triumphed in the bottling, supermarket, banking and broadcasting industries

A towering figure in the broadcasting, bottling, banking and supermarket industries, it seemed J. Bruce…

By Renita Burns

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