Tag Archives: communications
Are You Sticky?
An executive learns how to create messages that resonate in the workplace
Élan Corp. plc., a neuroscience biotechnology company specializing in biopharmaceuticals and drug technologies that support…
By Marcia A. Reed-Woodard
May 28, 2010
Tags: chip heath, communicating ideas, communications, dan heath, leadership books, marketing, target audience, workplace
Pushing for Diversity in Communications
NAMIC conference offers insight in the field
Waves of major mergers and media consolidations have spelled trouble for African-American ownership in the…
By Renita Burns
September 15, 2008
Tags: communications, minority ownership
Now Read This: Creating Sticky Situations
The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas
In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…
By Alfred Edmond, Jr.
May 1, 2007
Tags: advertising, branding, business books, chip heath, communicating ideas, communications, dan heath, leadership books, marketing
