Tag Archives: Darden Restaurants
For Blacks at Red Lobster, a Nexus of Novelty, Nostalgia
Darden Restaurants is banking on a brand refresh nearly a decade in the making to rebuild Red Lobster, but will loyal black dollars be essential to the turn around?
African Americans, long a loyal part of Red Lobster’s consumer base, experience a relatively new…
By Darren Sands
February 20, 2013
Tags: BE 100s CEOs, Chip Wade, Clarence Otis, Darden Restaurants, Red Lobster



