Tag Archives: Decoded

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Decoded: Rihanna’s Brand is Definitely Not ‘Anti’ Profitability

Check out the Bajan pop singer's biggest business wins

Rihanna, who recently released her latest album ‘Anti,’ has a brand bankability not to be…

By Janell Hazelwood

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Decoded: Top Celebrity-Owned Liquor Brands

Check out a breakdown of entertainers who raised the bankability of spirits

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Celebrities and liquor endorsements have been synonymous since the days of Prohibition, and in…

By Kandia Johnson

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Decoded: 6 Made-For-TV Biopics and Why We Loved (or Hated) Them

As the public awaits the Whitney Houston film, check out this breakdown of past hits

With Lifetime’s Whitney Houston set to debut in 2015, here’s a breakdown of six other…

By Kandia Johnson

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The entertainment world has become one big fit club. In an industry where image is everything—and a size 6 is considered overweight—celebs seem more inclined than ever to drop the calories and pick up the dumbbells in an attempt to achieve the body of their dreams. There’s also an ever-growing list of famous folks who are turning their battle of the bulge into big business, tapping into the $20 billion weight loss industry by signing lucrative deals to plug high profile diets and penning books that chronicle their journey to get in shape. But going from tubby to toned doesn’t always guarantee more success in Hollywood. Blackenterprise.com decodes the surprising affect dramatic weight loss has had on the careers of some of the biggest stars in the business. For better or for worse, these seven entertainers prove that in Hollywood, size really does matter. —Shydel James

Decoded: 7 Celebrities Who Went From Fat to (Financially) Fit

Physical fitness is not just a great lifestyle choice in some cases it can increase your marketability and revenue

Physical fitness can be a large part of personal branding & revenue generation. These celebrities…

By Shydel James

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Last year, The Guinness Book of World Records named Samuel L. Jackson the highest-grossing actor of all time. The 63-year-old Washington, D.C. native has starred in over 100 films that have a combined box office gross of almost $8 billion. That’s quite a feat for a man who nearly squandered his talent and life away due to a serious drug and alcohol addiction.

Since starting out in the theater in the ’70s as a student at Morehouse College, Jackson has managed to build an estimated net worth of $150 million by appearing in some of Hollywood’s biggest blockbusters, like Captain America and Star Wars and low budget critical hits like Eve’s Bayou. The always earnest, off-the-cuff actor has made a fortune playing stern, authoritative characters. His latest role and box office score was as Nick Fury in The Avengers, which broke domestic box office records, pulling in $200.3 million opening weekend. With the May 18th release of his new neo-noir thriller The Samaritan sure to add more zeros to Jackson’s bank account, BlackEnterprise.com decodes the hardest working actor in Hollywood. —Shydel James

Samuel L. Jackson Decoded: Hollywood’s Hardest Working Man

Examining the luminous career of the highest grossing actor of all time

The Guinness Book of World Records cemented Samuel L. Jackson as the highest-grossing actor of…

By Shydel James

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DARREN MCFADDEN 

A former Arkansas Razorback and SEC Offensive Player of the Year in 2007, McFadden was drafted to become a running back for the Oakland Raiders in 2008. He had a six-year contract worth $60 million, with $26 million guaranteed. The tenth of twelve children, McFadden has overcome a lot of controversy off the field, but, nonetheless, has continued to persevere.

10 Black NFL Rookies Who Cashed in Big on Draft Day

From college athlete to multi-millionaire, a NFL rookie's life can change overnight when drafted and hit with a hefty paycheck

From college athlete to multi-millionaire, a NFL rookie’s life can change overnight after being signed…

By Mia N. Hall

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Brazilian Ogilvy recently conceptualized a unique ad campaign for Forbes called The World Without… The print ads take a look at some of the world’s richest and most influential people and, well, images the world without them, resulting in some interesting (and sometimes humorous) domino effect stats. The public figures featured range from Bill Gates and Mark Zuckerberg to Donald Trump. Also included was golf pro Tiger Woods, who saw his brand tarnished by a series of sex scandals. Here’s a snap shot of The World Without… Tiger Woods.

Decoded: The World Without Tiger Woods

How different would the world be if the golfing great never existed? Here's a few possible answers

New Forbes print campaign imagines The World Without… key celebrities ranging from Mark Zuckerberg to…

By Anslem Samuel

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Reality television is a complicated business. Some shows get immensely popular and springboard everyday people into celebrity stardom, but that fast track to Hollywood isn’t for everyone. However, there are those lucky ones who manage to build their brands, or expand their existing empires, based on their participation in America’s guilty pleasures. While some reality stars make little to no money at all—the average is about $5,000 a month—personalities who appear on popular shows like The Real Housewives franchise can make $8,000 and up per episode, and millions of dollars beyond their TV presence alone. It’s reported that the Real Housewives of New York racked in $75,000 per episode last season, while the Kim Kardashian and her family recently signed a deal worth an estimated $40 million for three more seasons of Keeping Up with the Kardashians. With millions of dollars floating around in the “real worlds,” BlackEnterprise.com Decodes the financial gain of some of reality TV’s most notable personas.  —Starrene Rhett Rocque

Reality TV Decoded: 10 Reality Stars Who Earn Millions

More than just memorable personalities, these reality TV stars figured how to make a living off of you watching

Reality TV has become a multi-million dollar business for a select few individuals who manage…

By Starrene Rhett

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As we continue the transition into spring that means prom season is already upon us as students begin to pester their parents for money for the first must-attend social event of adolescence. When you calculate the limo rides, corsages, entry fees, dress purchases and tux rentals, this one-night affair can quickly add up to a hefty bill. In fact, according to a recent survey of 1,000 random people conducted by GfK Roper OmniTel, parents can expect to pay an average of $1,078 per teen for prom this year. That’s a 34 percent increase from last year’s national average of $807. Now we’ll Decode prom costs by region and financial brackets. —Anslem Samuel

The Prom Decoded: How Much is Too Much for the Big Dance?

Parents should expect to shell out more than ever for their teens' big night out

Prom season is upon us and as more parents and teens look to outdo each…

By Anslem Samuel

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Mike Tyson Decoded: How He Earned (And Squandered) a $300 Million Fortune

Once the king of the ring, Mike Tyson has had many ups and downs in his storied career

On the eve of Mike Tyson: Undisputed Truth—Live on Stage, Black Enterprise explores the former…

By Shydel James

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For better or for worse, reality TV has become a booming business, generating huge ratings and ad dollars. Among one of the more popular television franchises is the Real Housewives of Atlanta, which features model Cynthia Bailey, singer Kandi Burruss, attorney Phaedra Parks, among other Atlanta socialites. Rolling Out reportedly got access to the annual salaries of the cast mates and their male counterparts and most would be surprised as too how much a reality star can make. Here’s a rundown of each RHOA star’s speculated earning power per season.

DECODED: How Much Do the ‘Real Housewives of Atlanta’ (and their Husbands) Make?

Pulling in massive ratings and ad dollars, the reality stars cash in on their 15 minutes of fame

The season salaries for the Real Housewives of Atlanta and their partners recently leaked, revealing…

By Anslem Samuel

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ESPN Sports Business Editor Analyzes Impact of Magic Johnson’s Dodgers Deal

ESPN's Keith Reed shares his perspective on Magic Johnson's historic purchase of the LA Dodgers and what it means for the sport

ESPN’s Senior Sports Business Editor Keith Reed shares his perspective on Magic Johnson’s historic purchase…

By Adena Andrews

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In February 2011, Tyra Banks set a major goal for herself: to attend and graduate from the Harvard Business School. The former swimsuit model and entrepreneur enrolled in a management leadership program at the Ivy League institution to strengthen her business skills, and graduated this February. Born in Inglewood, CA, Banks, 38, has cultivated a catalogue of endeavors over the past 20 years that’s far beyond her runway beginnings. In fact, the Daily Mail recently ranked her among the richest supermodels in the world with a reported net worth of $90 million. Banks has taken on acting, producing, directing, publishing, and promoted ideals of a positive and healthy self-image along the way. BlackEnterprise.com Decodes Banks bankable brand. —Danielle Kwateng

Tyra Banks Decoded: From Supermodel to Mega Mogul

From supermodel to Harvard Business School graduate, BlackEnterprise.com takes a look at Tyra Banks beyond the runways

Supermodel Tyra Banks is more than a pretty face, the savvy businesswoman and Harvard Business…

By Danielle Kwateng

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Apple Inc. Decoded: iPads, iPhones, iPods, MacBooks… Oh, My!

With the release of the New iPad, Black Enterprise breaks down the consumer electronic juggernaut’s biggest product launches

As one of the most successful brands ever, Apple Inc has revolutionized our world with…

By Shydel James

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The force is definitely with George Lucas. In the almost 50 years since he studied film at the University of Southern California and trekked to the coffeehouse-lined streets of San Francisco as a young film novice to watch short art house movies, Lucas has managed to amass a $3.2 billion empire. With a plethora of major motion picture directing credits to his name, and a diverse resume—which includes everything from writing and producing some of the most successful sci-fi films of all time to serving as the chairman and CEO of his own production company—the jack-of-all-trades has more than cemented his place in Hollywood history. On the heels of his latest labor of love, Red Tails and the recent 3D theatrical re-release of Star Wars: Episode 1 – The Phantom Menace, BlackEnterprise.com Decodes the box office titan’s illustrious film career, philanthropic efforts and examines why the mastermind behind the first big budget all-Black action movie is no accidental billionaire. —Shydel James

George Lucas Decoded: Four Decades of Hollywood Domination

A breakdown of the movie mastermind and his $3-plus billion fortune

Responsible for the epic Star Wars film franchise, George Lucas has built a billion-dollar brand…

By Shydel James

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In case you haven’t heard, Jeremy Lin is the New York Knicks point guard who went from an unknown bench player to an overnight and international sensation after being asked to step in due to a series of team injuries. While Lin didn’t start his first game alongside Knicks marquee players Carmelo Anthony and Amar’e Stoudemire, he’s emerged as a budding star of his own with his winning streak and impressive points per game avg. It may seem like a fluke to some, but the 23-year-old guard was ranked as one of the NCAA’s top ten players in his conference during the 2008-2009 season while attending Harvard University. Too bad he was cut by two teams—including the Knicks—at the beginning of this season. After getting his shot to play, Lin show and proved, scoring 38 points against perennial All-Star Kobe Bryant and leading the team to a seven-game winning streak. His exceptional play has become an inspirational story, and quite the profitable brand. BlackEnterpise.com Decodes the net worth of the rising star’s net work. —Adena Andrews

Jeremy Lin Decoded: Cashing in on Overnight Success

A look at the unlikely NBA star's bankability and the impact of his brand

Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA…

By Adena Andrews

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Mardi Gras is more than just a party for local businesses in the city of New Orleans. Last year, the economic value of the carnival season contributed a total of $300.7 million to the city’s economy. Tourism, which brings in more than eight million visitors per year, creates a lot of revenue for local businesses. In fact, it has sustained 74,000 jobs and generated $5 billion annually for the local economy. Mardi Gras is one of the few events that has revived New Orleans after Hurricane Katrina, which displaced thousands of Louisiana natives. The two weeks leading up to Fat Tuesday are the most lucrative for New Orleans business owners. Most hotels are booked, from the French Quarter to miles away near the Armstrong International Airport. King cakes, a New Orleans staple, are only sold around the carnival season and tourists and locals alike roam the city to find the best. While everyone’s letting the good times roll, BlackEnterprise.com Decodes how local businesses watch the money roll in. —Kamaria Gboro

Mardi Gras Decoded: Breaking Down the Big Easy’s Business Boom

Fat Tuesday hits New Orleans and so does a boost to the local economy

When Mardi Gras hits New Orleans so does an influx of revenue for local businesses…

By Kamaria Gboro

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The American landscape would not be nearly as rich, diverse and hip without pioneering forces such as Don Cornelius. As the creator of Soul Train, Cornelius did more than establish a profitable company/brand but also simultaneously uplifted people of color by giving them a platform to express their innate talents while reinforcing positive and inspiring messages through the creative disciplines of music, dance and fashion. Following news of Cornelius’ recent passing, BlackEnterprise.com spoke with Kenard Gibbs, current CEO/Partner of Soul Train Holdings and co-founder of Madvision Entertainment, to Decode how Cornelius went from investing $400 into the Soul Train pilot to forever changing American culture. —Souleo

Soul Train Decoded: Don Cornelius Created the Hippest Brand in America

Exploring the historical milestones made by the late Don Cornelius and his landmark show

Following the death of Soul Train creator Don Cornelius, Black Enterprise explores the impact of…

By Souleo

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On the cusp of the Grammy Awards, Whitney Houston was found dead in her Beverly Hills, California hotel room this past Saturday afternoon at the young age of 48. As the news spread throughout the corners of the globe, fans and peers alike gasped in disbelief as “one of the best vocalist to ever grace the earth” had left us. Houston’s voice was magical. She belted out flawless notes effortlessly. Throughout the history of music there has been no one quite like Houston, and there will never be another. A voice as sweet as honey, yet soulful to the core, only comes around once in a lifetime. More than a singer, Houston’s career evolved to include acting, modeling and business, which she excelled in all. Despite a rough patch in her life, the iconic singer was back on the track to success with her upcoming role in the remake of Sparkle. In remembrance of the music icon, BlackEnterprise.com Decodes Whitney Houston’s lasting impact. —Bené Viera

Whitney Houston Decoded: The Diva’s Lasting Legacy

A look back at the music icon's historic career and cultural impact

More than just a singer, Whitney Houston was an icon who’s influence crossed a multiple…

By Benè Viera

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