Tag Archives: Decoded

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Decoded: Top Celebrity-Owned Liquor Brands

Check out a breakdown of entertainers who raised the bankability of spirits

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Celebrities and liquor endorsements have been synonymous since the days of Prohibition, and in…

By Kandia Johnson

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Decoded: 6 Made-For-TV Biopics and Why We Loved (or Hated) Them

As the public awaits the Whitney Houston film, check out this breakdown of past hits

With Lifetime’s Whitney Houston set to debut in 2015, here’s a breakdown of six other…

By Kandia Johnson

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The entertainment world has become one big fit club. In an industry where image is everything—and a size 6 is considered overweight—celebs seem more inclined than ever to drop the calories and pick up the dumbbells in an attempt to achieve the body of their dreams. There’s also an ever-growing list of famous folks who are turning their battle of the bulge into big business, tapping into the $20 billion weight loss industry by signing lucrative deals to plug high profile diets and penning books that chronicle their journey to get in shape. But going from tubby to toned doesn’t always guarantee more success in Hollywood. Blackenterprise.com decodes the surprising affect dramatic weight loss has had on the careers of some of the biggest stars in the business. For better or for worse, these seven entertainers prove that in Hollywood, size really does matter. —Shydel James

Decoded: 7 Celebrities Who Went From Fat to (Financially) Fit

Physical fitness is not just a great lifestyle choice in some cases it can increase your marketability and revenue

Physical fitness can be a large part of personal branding & revenue generation. These celebrities…

By Shydel James

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Last year, The Guinness Book of World Records named Samuel L. Jackson the highest-grossing actor of all time. The 63-year-old Washington, D.C. native has starred in over 100 films that have a combined box office gross of almost $8 billion. That’s quite a feat for a man who nearly squandered his talent and life away due to a serious drug and alcohol addiction.

Since starting out in the theater in the ’70s as a student at Morehouse College, Jackson has managed to build an estimated net worth of $150 million by appearing in some of Hollywood’s biggest blockbusters, like Captain America and Star Wars and low budget critical hits like Eve’s Bayou. The always earnest, off-the-cuff actor has made a fortune playing stern, authoritative characters. His latest role and box office score was as Nick Fury in The Avengers, which broke domestic box office records, pulling in $200.3 million opening weekend. With the May 18th release of his new neo-noir thriller The Samaritan sure to add more zeros to Jackson’s bank account, BlackEnterprise.com decodes the hardest working actor in Hollywood. —Shydel James

Samuel L. Jackson Decoded: Hollywood’s Hardest Working Man

Examining the luminous career of the highest grossing actor of all time

The Guinness Book of World Records cemented Samuel L. Jackson as the highest-grossing actor of…

By Shydel James

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DARREN MCFADDEN 

A former Arkansas Razorback and SEC Offensive Player of the Year in 2007, McFadden was drafted to become a running back for the Oakland Raiders in 2008. He had a six-year contract worth $60 million, with $26 million guaranteed. The tenth of twelve children, McFadden has overcome a lot of controversy off the field, but, nonetheless, has continued to persevere.

10 Black NFL Rookies Who Cashed in Big on Draft Day

From college athlete to multi-millionaire, a NFL rookie's life can change overnight when drafted and hit with a hefty paycheck

From college athlete to multi-millionaire, a NFL rookie’s life can change overnight after being signed…

By Mia N. Hall

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Brazilian Ogilvy recently conceptualized a unique ad campaign for Forbes called The World Without… The print ads take a look at some of the world’s richest and most influential people and, well, images the world without them, resulting in some interesting (and sometimes humorous) domino effect stats. The public figures featured range from Bill Gates and Mark Zuckerberg to Donald Trump. Also included was golf pro Tiger Woods, who saw his brand tarnished by a series of sex scandals. Here’s a snap shot of The World Without… Tiger Woods.

Decoded: The World Without Tiger Woods

How different would the world be if the golfing great never existed? Here's a few possible answers

New Forbes print campaign imagines The World Without… key celebrities ranging from Mark Zuckerberg to…

By Anslem Samuel

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Reality television is a complicated business. Some shows get immensely popular and springboard everyday people into celebrity stardom, but that fast track to Hollywood isn’t for everyone. However, there are those lucky ones who manage to build their brands, or expand their existing empires, based on their participation in America’s guilty pleasures. While some reality stars make little to no money at all—the average is about $5,000 a month—personalities who appear on popular shows like The Real Housewives franchise can make $8,000 and up per episode, and millions of dollars beyond their TV presence alone. It’s reported that the Real Housewives of New York racked in $75,000 per episode last season, while the Kim Kardashian and her family recently signed a deal worth an estimated $40 million for three more seasons of Keeping Up with the Kardashians. With millions of dollars floating around in the “real worlds,” BlackEnterprise.com Decodes the financial gain of some of reality TV’s most notable personas.  —Starrene Rhett Rocque

Reality TV Decoded: 10 Reality Stars Who Earn Millions

More than just memorable personalities, these reality TV stars figured how to make a living off of you watching

Reality TV has become a multi-million dollar business for a select few individuals who manage…

By Starrene Rhett

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As we continue the transition into spring that means prom season is already upon us as students begin to pester their parents for money for the first must-attend social event of adolescence. When you calculate the limo rides, corsages, entry fees, dress purchases and tux rentals, this one-night affair can quickly add up to a hefty bill. In fact, according to a recent survey of 1,000 random people conducted by GfK Roper OmniTel, parents can expect to pay an average of $1,078 per teen for prom this year. That’s a 34 percent increase from last year’s national average of $807. Now we’ll Decode prom costs by region and financial brackets. —Anslem Samuel

The Prom Decoded: How Much is Too Much for the Big Dance?

Parents should expect to shell out more than ever for their teens' big night out

Prom season is upon us and as more parents and teens look to outdo each…

By Anslem Samuel

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Mike Tyson Decoded: How He Earned (And Squandered) a $300 Million Fortune

Once the king of the ring, Mike Tyson has had many ups and downs in his storied career

On the eve of Mike Tyson: Undisputed Truth—Live on Stage, Black Enterprise explores the former…

By Shydel James

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For better or for worse, reality TV has become a booming business, generating huge ratings and ad dollars. Among one of the more popular television franchises is the Real Housewives of Atlanta, which features model Cynthia Bailey, singer Kandi Burruss, attorney Phaedra Parks, among other Atlanta socialites. Rolling Out reportedly got access to the annual salaries of the cast mates and their male counterparts and most would be surprised as too how much a reality star can make. Here’s a rundown of each RHOA star’s speculated earning power per season.

DECODED: How Much Do the ‘Real Housewives of Atlanta’ (and their Husbands) Make?

Pulling in massive ratings and ad dollars, the reality stars cash in on their 15 minutes of fame

The season salaries for the Real Housewives of Atlanta and their partners recently leaked, revealing…

By Anslem Samuel

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ESPN Sports Business Editor Analyzes Impact of Magic Johnson’s Dodgers Deal

ESPN's Keith Reed shares his perspective on Magic Johnson's historic purchase of the LA Dodgers and what it means for the sport

ESPN’s Senior Sports Business Editor Keith Reed shares his perspective on Magic Johnson’s historic purchase…

By Adena Andrews

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In February 2011, Tyra Banks set a major goal for herself: to attend and graduate from the Harvard Business School. The former swimsuit model and entrepreneur enrolled in a management leadership program at the Ivy League institution to strengthen her business skills, and graduated this February. Born in Inglewood, CA, Banks, 38, has cultivated a catalogue of endeavors over the past 20 years that’s far beyond her runway beginnings. In fact, the Daily Mail recently ranked her among the richest supermodels in the world with a reported net worth of $90 million. Banks has taken on acting, producing, directing, publishing, and promoted ideals of a positive and healthy self-image along the way. BlackEnterprise.com Decodes Banks bankable brand. —Danielle Kwateng

Tyra Banks Decoded: From Supermodel to Mega Mogul

From supermodel to Harvard Business School graduate, BlackEnterprise.com takes a look at Tyra Banks beyond the runways

Supermodel Tyra Banks is more than a pretty face, the savvy businesswoman and Harvard Business…

By Danielle Kwateng

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Apple Inc. Decoded: iPads, iPhones, iPods, MacBooks… Oh, My!

With the release of the New iPad, Black Enterprise breaks down the consumer electronic juggernaut’s biggest product launches

As one of the most successful brands ever, Apple Inc has revolutionized our world with…

By Shydel James

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The force is definitely with George Lucas. In the almost 50 years since he studied film at the University of Southern California and trekked to the coffeehouse-lined streets of San Francisco as a young film novice to watch short art house movies, Lucas has managed to amass a $3.2 billion empire. With a plethora of major motion picture directing credits to his name, and a diverse resume—which includes everything from writing and producing some of the most successful sci-fi films of all time to serving as the chairman and CEO of his own production company—the jack-of-all-trades has more than cemented his place in Hollywood history. On the heels of his latest labor of love, Red Tails and the recent 3D theatrical re-release of Star Wars: Episode 1 – The Phantom Menace, BlackEnterprise.com Decodes the box office titan’s illustrious film career, philanthropic efforts and examines why the mastermind behind the first big budget all-Black action movie is no accidental billionaire. —Shydel James

George Lucas Decoded: Four Decades of Hollywood Domination

A breakdown of the movie mastermind and his $3-plus billion fortune

Responsible for the epic Star Wars film franchise, George Lucas has built a billion-dollar brand…

By Shydel James

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In case you haven’t heard, Jeremy Lin is the New York Knicks point guard who went from an unknown bench player to an overnight and international sensation after being asked to step in due to a series of team injuries. While Lin didn’t start his first game alongside Knicks marquee players Carmelo Anthony and Amar’e Stoudemire, he’s emerged as a budding star of his own with his winning streak and impressive points per game avg. It may seem like a fluke to some, but the 23-year-old guard was ranked as one of the NCAA’s top ten players in his conference during the 2008-2009 season while attending Harvard University. Too bad he was cut by two teams—including the Knicks—at the beginning of this season. After getting his shot to play, Lin show and proved, scoring 38 points against perennial All-Star Kobe Bryant and leading the team to a seven-game winning streak. His exceptional play has become an inspirational story, and quite the profitable brand. BlackEnterpise.com Decodes the net worth of the rising star’s net work. —Adena Andrews

Jeremy Lin Decoded: Cashing in on Overnight Success

A look at the unlikely NBA star's bankability and the impact of his brand

Overnight the New York Knicks guard became a national sensation as the first Asian-American NBA…

By Adena Andrews

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Mardi Gras is more than just a party for local businesses in the city of New Orleans. Last year, the economic value of the carnival season contributed a total of $300.7 million to the city’s economy. Tourism, which brings in more than eight million visitors per year, creates a lot of revenue for local businesses. In fact, it has sustained 74,000 jobs and generated $5 billion annually for the local economy. Mardi Gras is one of the few events that has revived New Orleans after Hurricane Katrina, which displaced thousands of Louisiana natives. The two weeks leading up to Fat Tuesday are the most lucrative for New Orleans business owners. Most hotels are booked, from the French Quarter to miles away near the Armstrong International Airport. King cakes, a New Orleans staple, are only sold around the carnival season and tourists and locals alike roam the city to find the best. While everyone’s letting the good times roll, BlackEnterprise.com Decodes how local businesses watch the money roll in. —Kamaria Gboro

Mardi Gras Decoded: Breaking Down the Big Easy’s Business Boom

Fat Tuesday hits New Orleans and so does a boost to the local economy

When Mardi Gras hits New Orleans so does an influx of revenue for local businesses…

By Kamaria Gboro

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The American landscape would not be nearly as rich, diverse and hip without pioneering forces such as Don Cornelius. As the creator of Soul Train, Cornelius did more than establish a profitable company/brand but also simultaneously uplifted people of color by giving them a platform to express their innate talents while reinforcing positive and inspiring messages through the creative disciplines of music, dance and fashion. Following news of Cornelius’ recent passing, BlackEnterprise.com spoke with Kenard Gibbs, current CEO/Partner of Soul Train Holdings and co-founder of Madvision Entertainment, to Decode how Cornelius went from investing $400 into the Soul Train pilot to forever changing American culture. —Souleo

Soul Train Decoded: Don Cornelius Created the Hippest Brand in America

Exploring the historical milestones made by the late Don Cornelius and his landmark show

Following the death of Soul Train creator Don Cornelius, Black Enterprise explores the impact of…

By Souleo

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On the cusp of the Grammy Awards, Whitney Houston was found dead in her Beverly Hills, California hotel room this past Saturday afternoon at the young age of 48. As the news spread throughout the corners of the globe, fans and peers alike gasped in disbelief as “one of the best vocalist to ever grace the earth” had left us. Houston’s voice was magical. She belted out flawless notes effortlessly. Throughout the history of music there has been no one quite like Houston, and there will never be another. A voice as sweet as honey, yet soulful to the core, only comes around once in a lifetime. More than a singer, Houston’s career evolved to include acting, modeling and business, which she excelled in all. Despite a rough patch in her life, the iconic singer was back on the track to success with her upcoming role in the remake of Sparkle. In remembrance of the music icon, BlackEnterprise.com Decodes Whitney Houston’s lasting impact. —Bené Viera

Whitney Houston Decoded: The Diva’s Lasting Legacy

A look back at the music icon's historic career and cultural impact

More than just a singer, Whitney Houston was an icon who’s influence crossed a multiple…

By Benè Viera

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WATCH: The Grammys Decoded: Artists Discuss the Impact of a Win

Mary J. Blige, Black Eyed Peas and more reveal the pros of being at music's biggest night

Artists ranging from Mary J. Blige to the Black Eyed Peas discuss the lasting impact…

By Anslem Samuel

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2012 Grammys Decoded: Predictions on Music’s Big Night

L.A. Times writer Gerrick Kennedy makes his picks for who will bring home a trophy

The Grammys are a celebration of the music industry’s best, L.A. Times writer Gerrick Kennedy…

By Joel Lyons

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Author, music executive and entrepreneur Steve Stoute.

UBR Spotlight: Branding Innovator Steve Stoute

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Contributor Renita D. Young speaks with music…

By Alfred Edmond, Jr.

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In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million.

As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell.

As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

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Super Bowl Decoded: The Financial Impact of the Big Game

It's not just the commercials that bring in big money on Super Bowl Sunday

More than just a game, Super Bowl Sunday is big business as brands dish out…

By Mia N. Hall

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When assessing the legacy of Dr. Martin Luther King, Jr. the number of protesters he helped rouse, the amount of books documenting his philosophy that he published and the total revenue generated by artistic projects made in his honor only tell a fraction of the story. To truly decode Dr. King you must take into account the impact he has had on the global issues of race, class and social justice by virtue of inspiring change. In honor of Martin Luther King Jr. Day, BlackEntperise.com spoke with James Peterson, the Director of Africana Studies and Associate Professor of English at Lehigh University, in an effort to enhance our understanding on the civil rights leader’s work. —Souleo

Dr. Martin Luther King, Jr. Decoded

See how the Civil Rights leader inspired mass change

As the nation celebrates the birthday of Martin Luther King, Jr., Black Enterprise Decodes the…

By Souleo

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Cash Money artist Drake.

Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

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After a long fought battle with liver cancer, boxing great Joe Frazier passed away this past Monday, November 7, 2011 at the age of 67. While his name is often tied to flamboyant fighter Muhammad Ali, who he fought in three memorable bouts, Frazier built his reputation on his own blood, sweat and tears. The Beaufort, South Carolina native pulled himself up out of poverty to be one of the sport’s top fighters (32-4-1). In the wake of his passing, BlackEnterprise.com takes a look back at the many milestones in Smokin’ Joe Frazier’s life both in and out the ring. —Anslem Samuel

Joe Frazier Decoded: The People’s Champion Remembered

More than Muhammad Ali's rival, Smokin' Joe Frazier was a working class hero in and out the ring

In the wake of the death of Joe Frazier, boxing fans reflect on his legacy…

By Anslem Samuel

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Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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Michael Eric Dyson Teaching Course on Jay-Z at Georgetown

The academic is teaching a three credit course called "Sociology of Hip-Hop: Jay-Z"

Georgetown University professor Michael Eric Dyson is teaching a course called “Sociology of Hip-Hop: …

By BlackEnterprise.com

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DEF DIVIDENDS

At just 17 years old, LL became Def Jam Record’s flagship artist. His debut album, Radio, went on to go platinum and his 13-album catalog features many more million-plus sellers, including 1992’s Mama Said Knock You Out and 1997’s Mr. Smith, which both sold over two million copies and earned LL a pair of Grammies. To date, the Queens rapper’s catalog includes a dozen proper albums chockfull of classic records, and all that songwriter publishing means plenty of guaranteed money in the bank.

LL Cool J Decoded: The Greatest Brand of All Time

Taking home I Am Hip-Hop honors at the BET Hip-Hop Awards the entertainment veteran gets Decoded

From artist to actor to author to businessman, LL Cool J is a brand that…

By Alvin Blanco

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EDDIE MURPHY AS "DR. JOHN DOLITTLE" IN DR. DOLITTLE (1998) The central character in a series of children's books by Hugh Lofting (1920–1952), Doctor John Dolittle shuns human patients in favor of animals that he can communicate with in their own languages. Actor Rex Harrison played the lead role in the 1967 film adaptation, but Murphy helped revive the character with his 1998 remake, which grossed over $250 million worldwide and spawned several sequels.

Eddie Murphy Decoded: Road to the Riches & the Oscars

Breaking down the economic influence the Oscars' new host has over Hollywood

Veteran comedian/actor Eddie Murphy was recently tapped to host the 2012 Oscars. The Hollywood veteran…

By William E. Ketchum III

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Decoding the Business of College Sports: Academics Over Athletics

Being a student athlete is about more than physical excellence but academic achievement as well

Student athletes are often seen as those who receive favoritism in the classroom, but professional…

By Kahliah A. Laney

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There was a time when Steve Harvey was just another successful comedian, but today he’s much more. The West Virginia native carries titles like author, entrepreneur and businessman as well and is laughing his way to the bank in the process. Harvey stays busy as host of his popular self-titled radio show and Family Feud, author of several best-selling books, his own television program on Centric TV, and a charity foundation. This week, Harvey and Ford will co-host their Ninth Annual Hoodie Awards, a community-oriented awards show that honors top businesses, schools, and leaders. Based on Harvey’s ever-growing brand, BlackEnterprise.com decodes Steve’s funny money. —William E. Ketchum III

Steve Harvey Decoded: A Brand Suited for Success

The enterprising funny man is no joke when it comes to business and brand extension

More than a comedian, Steve Harvey has built a profitable brand that spans across various…

By William E. Ketchum III

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President Barack Obama changed the game when it came to utilizing a powerful tool of influence: social media. Since his successful 2008 bid for the U.S. presidency, he has held a prominent role, using social networking as a way to reach the masses, gain support, and create one of the most transparent presidencies in history. Here's a look at his social media presence, and how his administration has successfully leveraged it as a vital resource. --- Janell Hazelwood

Decoding Barack Obama’s Social Media Campaign Strategies

A look at the Head of State's prowess with social Web

President Barack Obama changed the game since his successful run in 2008, utilizing the most…

By Janell Hazelwood

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Michael Jackson: Decoding the Brand Power of a Black Music Legend

A reflection on the King of Pop's musical and business impact two years after his passing

As a musical icon Michael Jackson’s legacy spans from record breaking album sales and groundbreaking…

By Andreas Hale

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Oprah WInfrey

Oprah Winfrey Decoded: Makings of a Multimedia Master

Over the past 25 years Oprah Winfrey has inspired us as a billionaire businesswoman. Here's a snapshot of her financial power

Oprah Winfrey airs the finale of her top-rated talk show The Oprah Winfrey Show today,…

By Tamara Warren

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LeBron James Decoded: A Slam Dunk Brand

Moving to Miami only amplified LeBron James' stock in the NBA and is having a similar effect on his business and bank account

Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and…

By Andreas Hale

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New York Knicks Slam Dunk Contest Trophy

Decoded: The Economics of a Winning Knicks Team

How the Knicks making the playoffs gives New York City businesses a boost

How the Knicks making the playoffs gives New York City businesses a boost

By Christina Tapper

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Evolving in the public eye, Chris Brown has gone from teenaged heartthrob to pop music megastar to vilified brute and then repentant sinner. At the heart of his image downturn is the 2009 assault of then girlfriend, Rihanna, which showed a darker side to the talented singer/dancer/actor. Brown’s subsequent apologies, paid debt to society in the form of community service and an emotional performance of Michael Jackson’s “Man In The Mirror” at the 2010 BET Awards seemed to have almost wiped his slate clean—that is, until last month’s Good Morning America appearance. Following an awkward and defensive interview with GMA co-host Robin Roberts, Brown threw a tantrum backstage, smashing a window at ABC’s Times Square studio in the process. Though Brown has since apologized for his behavior (again), many speculate that he’s running out of second chances and that’s bound to hit him in the pockets. BlackEnterprise.com takes a look at how all the drama has or hasn’t affected the troubled star’s money.

Chris Brown Decoded: The Finances of a Tarnished Brand

An exploration of how much the troubled star's scandals have adversely affected his bottom line

An exploration of how much the troubled star’s scandals have adversely affected his bottom line

By timmhotep aku

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Over the course of the past decade Tyler Perry has dominated. His stage plays, motion pictures, DVDs, sitcom series, online talk show and book, based on commentaries from his popular character of Madea, have collectively grossed hundreds of millions of dollars. As the most commercially successful Black filmmaker in history, Perry is quickly making his way to billionaire status not by following the rules but by breaking them. Staying true to his core audience and pushing his message of family values, the media mogul has a lock on a lucrative slice of the African American market. Whether you love him or you hate him, you definitely can’t ignore him. If there’s still any doubt, here are a few reminders of Perry’s influence.

Tyler Perry Decoded: The Deals, the Brand, the Influence

A breakdown of the media mogul's empire and reach by the numbers

A breakdown of the media mogul’s empire and reach by the numbers

By Darralynn Hutson

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All Images: GettyThe recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New York Knicks has dominated sports discussion and headlines since the moment it happened. Fans of the Knicks are ecstatic that their once proud franchise can now officially return to relevance. Lost in the uproar, however, is the potential economic surge this trade will likely have. Not just for Anthony, who signed a three-year $65 million contract extension as part of the deal, but for the NYC area as well. Former NBA player and now TNT analyst Kenny Smith shares a few of the ways that Anthony�s Big Apple acquisition can change the financial stakes for him, his new team and business owners in the entire tri-state area. —Khalid Salaam

Carmelo Anthony Decoded: The Economics of the Trade

The NBA all-star wasn't the only one to get a big payday signing with the Knicks, small businesses were impacted as well

The recent trade of NBA All-Star Carmelo Anthony from the Denver Nuggets to the New…

By Khalid Salaam

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view <strong>Nicki Minaj</strong> as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

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Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, <strong>Shawn “Jay-Z” Carter</strong>. The rapper-turned-businessman…

By Alvin Blanco

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Book Review: Jay Z Decoded

To really appreciate the memoirs of Shawn Carter, don't just enjoy the art of the rapper, hear the story of the hustler

First, let’s get past the obvious: if you’re a true Jay Z fan (and when…

By Alfred Edmond, Jr.

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JayZFirstSlide

Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

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