Tag Archives: Decoded

Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

Most may view <strong>Nicki Minaj</strong> as just another rapper/singer/performer; but the multi-faceted entertainer is much…

By Andreas Hale

Posted: February 14, 2011 Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,
Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, <strong>Shawn “Jay-Z” Carter</strong>. The rapper-turned-businessman…

By Alvin Blanco

Posted: January 28, 2011 Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Book Review: Jay Z Decoded

To really appreciate the memoirs of Shawn Carter, don't just enjoy the art of the rapper, hear the story of the hustler

First, let’s get past the obvious: if you’re a true Jay Z fan (and when…

By Alfred Edmond, Jr.

Posted: December 13, 2010 Tags: , , , ,
JayZFirstSlide

Decoded: The Business Lessons of Hip-Hop Powerhouse Jay-Z

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

Hip-hop entrepreneur Shawn Carter releases book about his life and lyrics

By Janell Hazelwood

Posted: November 16, 2010 Tags: , , , , ,
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