Tag Archives: Ford
Ford’s Diversity Program Exceeds Minority-Owned Business Spending Goals
Ford purchased $5.7 billion in goods and services from minority-owned businesses in 2012
Every year Ford aims to source at least 10 percent of U.S. purchases from minority,and…
By C. Daniel Baker
The Automotive Industry Decoded: How 6 Brands Are Doing Post Bailout
Did the bailout save the automotive industry?
General Motors, Ford and Chrysler — known as the Big Three — have endured some…
By Darralynn Hutson
Social Media Promotes Award Shows Like VMAs to Trending Topic Success
Experts explain how networks are incorporating social media into the viewing experience
From MTV’s VMAs to the BET Awards, the incorporation of social media into the promotion…
By Aliya Ewing
Steve Harvey Decoded: A Brand Suited for Success
The enterprising funny man is no joke when it comes to business and brand extension
More than a comedian, Steve Harvey has built a profitable brand that spans across various…
By William E. Ketchum III
Buyer’s Guide: Ford’s F-250 4×4 Takes the Pickup Truck Crown
Ford’s stylish King Ranch Diesel is more than just an off-road workhorse
Ford’s stylish King Ranch Diesel is more than just an off-road workhorse
By Jeff Fortson
Minorities Don’t Drive Green: 4 Ways Obama Can Change That
Despite the President's push to get more electric cars on the roads, many in the Black community remain resistant to change
In President Obama’s recent State of the Union Address, he called on the car industry…
By Jeff Fortson
Taking a Spin at the 2010 New York Auto Show
From electric-powered and hybrids to captivating concepts, check out some of the hottest wheels for 2011 and beyond
Though the last few years have taken their toll on the auto industry, automakers remain…
By Deborah Creighton Skinner
Will Ford Profit in 2010?
Automaker looks to fuel efficiency, black consumers for the new year
While Ford stands alone as the only American automaker that didn’t solicit bailout money from…
By Marcia Wade Talbert
Road Test
They offer great looks and stellar performance, but for 2010 these cars really drive value
These vehicles offer great looks, stellar performance, and value
By Sonia Alleyne
Can Detroit Be Saved?
The Motor City struggles to rise from the ashes of economic depression and reinvent itself as a center for entrepreneurship and industry
Detroit is known by many names: The D, Motor City, and Motown, among others. But…



