Tag Archives: FourSquare

Be ready for business! When publicity strikes, you may get a surge in foot traffic or web traffic. If you have a brick and mortar business, get ready by bringing on extra temporary staff, and ordering extra product. Get your web site ready by creating landing pages and email captures so you can keep in touch with all of your new customers even after they've come and gone. Offer a coupon for new e-mail list subscribers, then send over your newsletter and let them know what's new with your business each month.

6 Ways to Use Foursquare to Market Your Business

How your brand can use the location-based check-ins app

BlackEnterprise.com provides tips to marketing your business on the location-based check-ins application Foursquare.

By S. Lynn Cooper

Posted: April 17, 2013 Tags: ,
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5 Future Leaders in Technology

These innovators are making a name for themselves in the tech space

BlackEnterprise.com features 5 future leaders in tech are not only creating a path, but defying…

By Winston Ford

Posted: February 25, 2013 Tags: , , , , ,
Foursquare gives small business owners their own app

Foursquare for Business Gives Small Business Owners Their Own App

Access Foursquare data without a computer

Gives busy managers a way to keep up with Foursquare without being tied to a…

By C. Daniel Baker

Posted: January 30, 2013 Tags: ,
What Foursquare's new privacy policy means for small businesses

What Foursquare’s New Privacy Policy Means for Small Businesses

How small business can benefit from Foursquare's new privacy policy

Changes in FourSquare’s Privacy Policy will allow merchants to collect more data on users.

By C. Daniel Baker

Posted: January 11, 2013 Tags:
Since its 2008 launch, Klout has been praised as a helpful tool for social influence, and criticized on score inconsistencies all in the same breath. Technology blogger Diego Basch summed it up best: “It’s simply a game that measures how good you are at it. Your Klout score measures how good you are at getting a high Klout score.” While Klout maintains that their "True Reach" metric is a work in progress, it’s hard not to view the number as the end-all, be-all of one’s digital influence. It matters so much so that companies are using the scoring system to decide whether or not they’ll employ an individual. Sam Fiorella’s job interview was cut short when he admitted to not knowing about Klout. After the dismissal, Fiorella spent the next six months working to boost his Klout score, ultimately reaching 72. With interactive influence determining whether or not you’ll land your next job (or VIP status at an upcoming event), here are 5 tips to boosting your Klout score in 5 days.--Terrena Carriman

Clout vs. Klout: Why the Latter Doesn’t Measure True Influence

While some employers will check a prospective employee’s digital influence, it should not blow one’s chances of getting a job

BlackEnterprise.com columnist Hajj Flemings examines whether or not a job applicant’s Klout score outweighs his/her…

By Hajj Flemings

Posted: May 2, 2012 Tags: , , , , , , , , ,
For many businesses, growing their social media following is a common concern. While you may already know about the more time consuming tasks of sharing relevant content, engaging with your community, answering customer questions and being generally helpful, what happens when you've done all of that but no one follows? When it comes to social media, if you have an online presence, it does your potential audience a disservice if they can't find you. So many business owners fail to benefit from the promotional tools that are right at their fingertips. To grow awareness of your social media community, you don't have to reinvent the marketing wheel. But you do need to think like a marketer. These five easy-to-follow steps will help promote your business—all while cultivating a strong social media presence.--Amanda Miller Littlejohn

5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

Posted: April 13, 2012 Tags: , , , , , ,
(Image: Thinkstock)

You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

Posted: April 4, 2012 Tags: , , , , , , , ,
Gokit founder Hajj Flemings poses for a picture at his startup's launch party held at this year's SXSW Interactive Festival (Image: Winston Ford)

SXSW 2012: Hajj Flemings Officially Launches Tech Startup Gokit

A year after conceiving Gokit at South by Southwest, the founder officially launched his startup in front of a who’s who crowd of black digerati

Tech entrepreneurs and friends gathered at Copa Bar and Grill to mark the launch of…

By Winston Ford

Posted: March 12, 2012 Tags: , , , , , , ,
The Cravings Truck owners Johnathon Sellers and Kianta Key pose outside of their mobile restaurant in Tallahassee, Florida (Image: Source)

FAMU Grads Serve Up Social Responsibility with The Cravings Truck

Social entrepreneurs Kianta Key and Johnathon Sellers place community at the center of their business model

Florida Agricultural and Mechanical University alums Kianta Key and Johnathon Sellers launched The Cravings Truck,…

By Janel Martinez

Posted: November 22, 2011 Tags: , , , , , , , , , , , , , , , , , ,
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Black Entrepreneurs in Silicon Valley Do Exist

TechCrunch founder Michael Arrington may be unsure but people of color are making strides in STEM

In a clip from CNN’s Black in America 4 TechCrunch founder Michael Arrington stated that…

By h2opeace@yahoo.com

Posted: November 9, 2011 Tags: , , , , , , , , , , , , , , ,
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