Tag Archives: FourSquare

Be ready for business! 

When publicity strikes, you may get a surge in foot traffic or web traffic. If you have a brick and mortar business, get ready by bringing on extra temporary staff, and ordering extra product. Get your web site ready by creating landing pages and email captures so you can keep in touch with all of your new customers even after they've come and gone. Offer a coupon for new e-mail list subscribers, then send over your newsletter and let them know what's new with your business each month.

6 Ways to Use Foursquare to Market Your Business

How your brand can use the location-based check-ins app

BlackEnterprise.com provides tips to marketing your business on the location-based check-ins application Foursquare.

By S. Lynn Cooper

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5 Future Leaders in Technology

These innovators are making a name for themselves in the tech space

BlackEnterprise.com features 5 future leaders in tech are not only creating a path, but defying…

By Winston Ford

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Foursquare gives small business owners their own app

Foursquare for Business Gives Small Business Owners Their Own App

Access Foursquare data without a computer

Gives busy managers a way to keep up with Foursquare without being tied to a…

By C. Daniel Baker

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What Foursquare's new privacy policy means for small businesses

What Foursquare’s New Privacy Policy Means for Small Businesses

How small business can benefit from Foursquare's new privacy policy

Changes in FourSquare’s Privacy Policy will allow merchants to collect more data on users.

By C. Daniel Baker

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Since its 2008 launch, Klout has been praised as a helpful tool for social influence, and criticized on score inconsistencies all in the same breath. Technology blogger Diego Basch summed it up best: “It’s simply a game that measures how good you are at it. Your Klout score measures how good you are at getting a high Klout score.” 

While Klout maintains that their "True Reach" metric is a work in progress, it’s hard not to view the number as the end-all, be-all of one’s digital influence.  It matters so much so that companies are using the scoring system to decide whether or not they’ll employ an individual. Sam Fiorella’s job interview was cut short when he admitted to not knowing about Klout. After the dismissal, Fiorella spent the next six months working to boost his Klout score, ultimately reaching 72. With interactive influence determining whether or not you’ll land your next job (or VIP status at an upcoming event), here are 5 tips to boosting your Klout score in 5 days.--Terrena Carriman

Clout vs. Klout: Why the Latter Doesn’t Measure True Influence

While some employers will check a prospective employee’s digital influence, it should not blow one’s chances of getting a job

BlackEnterprise.com columnist Hajj Flemings examines whether or not a job applicant’s Klout score outweighs his/her…

By Hajj Flemings

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5 Ways to Grow Your Brand’s Social Media Following

Five easy-to-follow steps that will help promote your business—all while cultivating a strong social media presence.

Amanda Miller Littlejohn provides five easy-to-follow steps that will help promote your business—all while cultivating…

By Amanda Miller Littlejohn

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You’ve Been Warned: Prepare to Hand Over Your Facebook Password

Social media has blurred the line between personal and professional. Ask yourself: Are you ready to willingly turn over your username and password?

Some employers are taking it one step further; demanding candidates provide their Facebook login information.…

By Hajj Flemings

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Gokit founder Hajj Flemings poses for a picture at his startup's launch party held at this year's SXSW Interactive Festival (Image: Winston Ford)

SXSW 2012: Hajj Flemings Officially Launches Tech Startup Gokit

A year after conceiving Gokit at South by Southwest, the founder officially launched his startup in front of a who’s who crowd of black digerati

Tech entrepreneurs and friends gathered at Copa Bar and Grill to mark the launch of…

By Winston Ford

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The Cravings Truck owners Johnathon Sellers and Kianta Key pose outside of their mobile restaurant in Tallahassee, Florida (Image: Source)

FAMU Grads Serve Up Social Responsibility with The Cravings Truck

Social entrepreneurs Kianta Key and Johnathon Sellers place community at the center of their business model

Florida Agricultural and Mechanical University alums Kianta Key and Johnathon Sellers launched The Cravings Truck,…

By Janel Martinez

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Black Entrepreneurs in Silicon Valley Do Exist

TechCrunch founder Michael Arrington may be unsure but people of color are making strides in STEM

In a clip from CNN’s Black in America 4 TechCrunch founder Michael Arrington stated that…

By h2opeace@yahoo.com

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7 Tips for Job-Seeking College Students on Social Media Etiquette

Big Brother is watching and what you do and say online could cost you that job

Social networks have become part of the job search process so prospective college students and…

By Hajj Flemings

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Summer is officially here, it’s time to travel and, yes, you guessed it, “there’s an app for that!” (Several actually). In a hyper-connected world how can you get the most out of your travel experience? If you have a WI-FI connection and a mobile device, you’re wired to explore new cities and destinations.  Location based technology has made it economical to easily connect people geographically to cool spots and create unforgettable experiences. Let’s examine seven mobile apps that integrate mapping, photos, food, and trip management and much more. —Hajj Flemings


For more travel tips, destinations and best places to stay, eat and play, visit blackenterprise.com/outofoffice

9 Must-Have Apps for Travel

Heading out of town? There's an app for that—several, actually

Whether it’s a business trip or a summer vacation, mobile apps come in handy for…

By Hajj Flemings

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Brand Identity: How to Centralize Your Identity Online

Social media can be overwhelming, here's how to simplify things without losing your audience

From Twitter and Facebook to LinkedIN and Ning here are a couple sites that can…

By Hajj Flemings

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Power Moves: How Your Small Business Can Make Money Now

Simple steps entrepreneurs can use to take your business to the next level

According to the recently released data from the U.S. Census Bureau’s Survey of Business Owners:…

By Derek T. Dingle

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POLL: Can Geolocation Provide a Boost to Your Business?

Savvy entrepreneurs are using the services to build their base, brand awareness and loyalty. But does it work?

According to a Pew Research Center study released last November, only 4% of online American…

By Malecia S. Walker

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Brand strategist Hajj Flemings is the founder of Brand Camp University, which runs one of the premier personal branding conferences in the Midwest, and the author of The Brand YU Life: Re-thinking Who You Are Through Personal Brand Management, a Fast Company magazine 2008 Readers Choice Business Book of the Year. As the program ambassador for the Michigan Tech Online MBA program, Hajj recruits and manages the social media content for the program. He has been featured on Fox 2 News, ESPN.com and BusinessWeek.com and travels nationally speaking on business and personal branding, social media and career development. In his own words, Flemings shares how he uses social media to achieve his business objectives.--Alfred Edmond Jr. There is a tremendous amount of value in social networks, but most people get caught up in trying to get as many people to follow them as they can without a clear strategy on why and what they will do with them once they have them.  I am active online for the following six reasons: 1) build brand awareness, 2) engage potential customers, 3) build my network before I need it, 4) listen to others, 5) share my ideas and 6) to demonstrate expertise in my niche.

Social Media Connection: The Pros & Cons of Doing Business Online

Entrepreneurs and professionals on social media and how they connect

This week’s Social Media Connection is brand strategist Hajj Flemings, the founder of Brand Camp…

By Alfred Edmond, Jr.

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Will Election Day Check-In Lure Millennials to the Polls?

New geolocation service may draw younger crowd Nov. 2.

This week, Foursquare in partnership with Google, Rock The Vote, Pew Center and several other…

By Janel Martinez

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As Technology Changes, So Must African American Business

I can still hear the snickers and suppressed laughter when I first mentioned the word…

By Dale Coachman

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