Tag Archives: General Motors

In 1992, the average cost per 30 seconds for a Super Bowl ad was $850,000, and now that number has more than quadrupled. With an average increase of $100,000 per year, the NFL has stated that 2012’s average cost per 30 seconds of airtime for America’s largest annual sporting event is $3.5 million.

As Chrysler took the title of the most expensive Super Bowl commercial to air in the history of the event last year with its two-minute spot, audiences everywhere are left to wonder if any brand will ever supersede the car company’s “Imported From Detroit” ad. While some brands have been said to spend $4 million for a half-minute spot this year, only time will tell.

As the New York Giants win of Super Bowl XLVI concluded just hours ago, and fans going crazy over a new crop of memorable spots from Doritos, Chevy, and Pepsi commercials, BlackEnterprise.com takes a look at the most expensive ads to air over the past decade during February’s main event. —Amber McKynzie

12 Most Expensive Super Bowl Commercials of the 21st Century

Taking a look back at the most costly Super Bowl spots of each year of the new millenium

In addition to the game itself, Super Bowl commercials are a major draw. Here are…

By Amber McKynzie

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President Barack Obama rings in his 50th birthday in Chicago Wednesday (Image: File)

Obama’s State of the Union Address Details Agenda to ‘Bring Jobs Back’

State of Union offers clues to fixing the economy while beating the GOP

President Obama’s State of the Union Address puts the 1% to task and calls for…

By Derek T. Dingle

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Welburn with a 1953 Corvette

General Motors’ Master Designer Makes a Lane for Next Generation

Ed Welburn discusses changes in the industry and the pipeline for African Americans

General Motors’ Vice President of Global Design, Edward T. Welburn is currently the highest-ranking African…

By Alan Hughes

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Chevy-Camaro-front-300x232

Buyer’s Guide: Chevy Drops the Top on Low-Priced Camaro Convertible

The 2011 Chevy Camaro offers a sporty convertible at an affordable price

Chevy crafts an affordable convertible with the 2011 Camaro that a great looking vehicle with…

By Jeff Fortson

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Cruze-profile-300x232

Buyer’s Guide: Chevy’s Cruze Takes Control

GM's rechristened Cobalt turns the compact market inside out

GM’s rechristened Cobalt turns the compact market inside out

By Jeff Fortson

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No denying this Denali (Image: JeffCars.com)

Buyer’s Guide: GM’s Tricked-Out Truck Makes for a Luxurious Ride

The Denali brand crosses over to Acadia resulting in a hi-tech dream machine

The Denali brand crosses over to Acadia resulting in a hi-tech dream machine

By Jeff Fortson

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Half of Detroit Public Schools In Danger of Closing

Politics and a massive deficit have left Motor City in financial turmoil. Will our children be forced to forfeit their education?

Detroit's school system is getting a failing grade (Thinkstock)
Detroit is in trouble—again. The city’s public…

By Tamara Warren

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ClassicChevy

4 Stocks to Consider If You Missed the GM IPO

We consulted a handful of market-watchers for auto investment ideas and came away with a few overlooked stocks with promise

BLACK ENTERPRISE talked to a handful market-watchers to get some investment ideas that play…

By John Simons

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No. 28: Al Johnson, The Auto Dealer Advocate

Follow the Black Enterprise 40th Anniversary countdown of the most impactful black business leaders of the past 40 years

In celebration of our 40th anniversary, Black Enterprise ranks the Titans: The 40 Most Powerful…

By Derek T. Dingle

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