Tag Archives: global marketing

8 Rules for Doing Business Overseas

Following these tips can help your business expand into global markets

A company doesn’t have to be a multibillion entity to go overseas. In fact, most…

By Alan Hughes

Posted: November 15, 2010 Tags: , , , , , ,

Refashioning the Familiar

Candace S. Matthews updates the Amway brand and sales force while fine-tuning its global message

Amway’s Candace S. Matthews was able to update a brand and enhance its global presence.

By Sonia Alleyne

Posted: September 1, 2009 Tags: , ,