Tag Archives: Klout

Instagram logo

Instagram Now Influences Your Klout Score

The online influence gauge finally takes a tally of your Instagram engagement

Klout, the San Francisco-based social media analytics company, announced Thursday that Instagram users are now…

By Janel Martinez

Posted: Tags: , ,
(Image: Thinkstock)

Can Your Klout Score Kill Your Job Hunt?

Do you think it's fair for employers to use this tool?

Do you think it’s fair for employers to use this tool?

By Black Enterprise

Posted: Tags: ,
The social media analytics company Klout announced on Tuesday they were rolling out a new scoring system, ditching the former 100-variables rating system and replacing it with one containing over 400 metrics, according to Mashable. The San Francisco-based tech company stirred up some controversy with their old scoring system, which many argued didn’t measure one’s “true influence.” (Case in point, Justin Bieber’s score trumping that of President Barack Obama’s until the recent change.)  Now, Klout looks at over 12 billion bits of data each day across the seven social networking sites it looks at, which is 12 times greater than previously analyzed. With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” Mashable details what you need to know about the changes:

Klout Update: What You Need to Know

With the new algorithm measuring real-world influence and the unveiling of “Klout Moments,” Mashable details…

By BlackEnterprise.com

Posted: Tags: ,
Obama cheers for his daughter Sasha's soccer team at a park in Washington, D.C.

Obama Finally Beats Bieber’s Klout Score

Justin Bieber held the title of Klout king until President Obama dethroned the teen sensation

Klout announced on Tuesday that it was tweaking the algorithm behind the scores it assigns…

By Janel Martinez

Posted: Tags: , , ,
Boxing champ Floyd "Money" Mayweather Jr., center, poses with pop singer Justin Bieber and Cuban boxer Yuriyorkis Gamboa (Image: File)

Money, Power and Technology: How Floyd Mayweather Became a Social Media Heavyweight

The famed boxer has spread his brand beyond the boxing ring, amassing an online following that rivals tech heavyweights and influencers

With accounts on various social media platforms, Floyd “Money” Mayweather Jr. has spread his brand…

By Hajj Flemings

Posted: Tags: , , , , , , , , , , , ,
Since its 2008 launch, Klout has been praised as a helpful tool for social influence, and criticized on score inconsistencies all in the same breath. Technology blogger Diego Basch summed it up best: “It’s simply a game that measures how good you are at it. Your Klout score measures how good you are at getting a high Klout score.” 

While Klout maintains that their "True Reach" metric is a work in progress, it’s hard not to view the number as the end-all, be-all of one’s digital influence.  It matters so much so that companies are using the scoring system to decide whether or not they’ll employ an individual. Sam Fiorella’s job interview was cut short when he admitted to not knowing about Klout. After the dismissal, Fiorella spent the next six months working to boost his Klout score, ultimately reaching 72. With interactive influence determining whether or not you’ll land your next job (or VIP status at an upcoming event), here are 5 tips to boosting your Klout score in 5 days.--Terrena Carriman

Clout vs. Klout: Why the Latter Doesn’t Measure True Influence

While some employers will check a prospective employee’s digital influence, it should not blow one’s chances of getting a job

BlackEnterprise.com columnist Hajj Flemings examines whether or not a job applicant’s Klout score outweighs his/her…

By Hajj Flemings

Posted: Tags: , , , , , , , , ,
THE PRESENT IS ALL THAT MATTERS 

Your Klout score is based on a rolling 90-day window. However, the most recent activity has more bearing on scoring than old activity. So, no matter how low your score is, what you do over the next week is all that matters in getting a higher score. Short-term lapses in social media presence also tend to have less of an effect, but beware of month-long drops. Your score will gradually decrease. 

Tip: Keep in mind that the higher your Klout score, the more difficult it becomes to increase your score exponentially. Don’t get discouraged if you don’t blow past 80 in the next week, just keep working at it.

How to Increase Your Klout Score in 5 Days

With interactive influence determining whether or not you’ll land your next job (or VIP status…

By Terrena Carriman

Posted: Tags: , , , , , ,
(Source: Thinkstock)

4 Social Media Tools for Your Small Business

So, we’ve narrowed down the list down to a couple of tools that were highly…

By Marcia Wade Talbert

Posted: Tags: , , , , , , , ,

4 Social Media Tools for Your Small Business

Expert advice on how to promote your business and engage your audience

(Source: Thinkstock)
There are a host of media experts, consultants, and mavens of media that are…

By Marcia Wade Talbert

Posted: Tags: , , , , , , , , , , , ,