Tag Archives: Lil Wayne

RUSH COMMUNICATIONS: Russell Simmons, founder of Def Jam (1984) and Rush Communications (1991) (pictured). Def Jam is responsible for launching the career of LL Cool J and the Beastie Boys, and Rush Communications is the parent company for media, entertainment, apparel, financial and philanthropic companies.

Russell Simmons to the Financial Press: ‘Is It Because I’m Hip Hop?’

Amid prepaid debit card criticism, the RushCard founder demands to know why he's considered a "celebrity endorser"

As prepaid debit cards by Suze Orman and Lil Wayne are criticized, RushCard founder Russell…

By Elayne Fluker

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Hip-hop legend Busta Rhymes adds his name to the list of signees.

WATCH: Busta Rhymes Recalls His Defining Moment

Inspired by Hip Hop, A Cultural Odyssey, the veteran entertainer takes a trip down memory lane

Recently signing with Lil Wayne’s Young Money, Busta Rhymes recalls cutting his trademark locs with…

By Anslem Samuel

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Cash Money artist Drake.

Drake Decoded: How the International Star ‘Takes Care’ of Business

More than just Lil Wayne's protege, Drake is a multi-faceted businessman with his hand in everything

In a few short years, Canadian rap star Drake has made a million-dollar brand that…

By Andreas Hale

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Evelyn Lozada of VH1's Basketball Wives

‘Basketball Wives’ Evelyn Lozada Gets Six-Figure Book and Film Deal

Series to be based on true accounts of life dating athletes

Evelyn Lozada, co-star of VH1’s hit reality series, Basketball Wives will launch fiction book series…

By BlackEnterprise.com

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(Image: Thinkstock)

In the News: US Poverty Rate Soars; Lil Wayne Sounds Off On Tea Party and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the web:…

By Janel Martinez

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Kyambo “Hip Hop” Joshua Talks Music Business, Pt. 2

The music industry veteran speaks on his new venture with NYC indie label Fat Beats

Co-founder of Hip Hop Since 1978 Kyambo “Hip Hop” Joshua speaks on his new venture…

By BlackEnterprise.com

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Kyambo “Hip Hop” Joshua Talks Kanye, Lil Wayne and More

Responsible for handling both artists' careers, the music mogul shares his business strategies

As co-founder of the management firm Hip Hop Since 1978, Kyambo “Hip Hop Joshua steers…

By BlackEnterprise.com

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Black Music Month Power Player: Cortez Bryant, The Manager

As the man behind platinum rap stars Lil Wayne and Drake, Cortez Bryant has brokered blockbuster deals and reveals a new one on the horizon

As part of Black Music Month, Lil Wayne and Drake’s manager Cortez Bryant speaks on…

By Kenya N. Byrd

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Most may view Nicki Minaj as just another rapper/singer/performer; but the multi-faceted entertainer is much more than that, she’s a bankable brand that’s only just begun to blossom. In a few short years, Nicki has influenced trends through her music and unmistakable fashion sense, and her involvement in cosmetics, television, hair and even the floral industry (Nicki has exclusive pink collection bouquets available on flowers.com for Valentine’s Day) has helped spike sales and visibility for a number of ancillary brands. Whether her detractors like it or not, Ms. Minaj is a one-woman marketing guru. BlackEnterprise.com takes a look at some of the brands the young starlet has—directly or indirectly—helped bolster by association. —Andreas Hale (Images: Getty)

Nicki Minaj’s Branding Power Decoded

More than just an artist, the rap phenom has built a bankable brand in a few short years that businesses are buying into

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By Andreas Hale

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Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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