Tag Archives: marketing

Social Media Strategies for Crisis Communications Presented at Free Webinar

Survey: Advertisers Prefer Twitter Over Facebook

Brands to increase social media spend as part of overall marketing budget

According to Ad Age, marketers reported spending slightly more on digital and social media, but…

By Carolyn M. Brown

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Money-Making Networking Moves For Entrepreneurs

Upgrade your net worth with this strategy

If you’re a small business owner, this networking strategy is tailored for you.

By Carolyn M. Brown

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Selling Your Most Valuable Product: You

Here’s how you can influence people to buy into you and your product or service

Regardless of the profession, everyone must sell himself or herself in some capacity. Think elevator…

By Carolyn M. Brown

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The New Loyalty Is Not Just About Transactions; It's About Interactions

Loyalty Is Not Just About Transactions; It’s About Interactions

Real loyalty isn't created at the close of the sale

Companies who truly value interactions develop ways to reward and recognize loyal customers beyond points,…

By C. Daniel Baker

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Build a social media and website platform before you begin. If you do not have an interconnected presence between your website/blog, Facebook, Twitter, MySpace, et al, then how will people find your book and how will you blast it out to the largest constituency possible?  The Internet is vast and a small cry in the dark for attention will get lost without a true platform.

Why Your Small Business Needs a Marketing Plan

It will help you attract and keep loyal customers and better compete against competitors

Here are 10 questions you need to ask yourself when building your marketing plan

By Carolyn M. Brown

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How Two Actors Made a Business Out of ‘Flash-Mobs’

Flash Mob America: How a growing dance craze became a full-fledged production company

Actors Conroe Brooks and Staci Lawrence were so moved by the memorial service held for…

By Carolyn M. Brown

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Social Media Strategies for Crisis Communications Presented at Free Webinar

Who Should Manage a Company’s Social Media Presence?

When it comes to your company's social media strategy, who should take the lead?

Overseeing an organization’s social media efforts usually overlaps departments. Here’s how to decide who in…

By C. Daniel Baker

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(Source: Madame Noire)

Ella Curry: Publishing Positioner for Many Popular Black Authors

Savvy businesswoman behind the success of many bestselling authors

Ella Curry, of EDC Creations Media Group, marketed books of many well-known, bestselling authors including…

By Sasha King

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Cool Jobs: Mark Walker Brings Star (Marketing) Power to Hollywood

In order to get blockbuster results, this exec infuses hard work, passion

With more than two-decades in Hollywood, this executive brings his commitment to accepting nothing but…

By Gil Robertson

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Alcohol Advertising Disportionately Targets Black Youth

John Hopkins study reveals racial disparity in alcohol advertising

John Hopkins study reveals racial disparity in alcohol advertising

By Gerren Keith Gaynor

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Strategies For Nailing Down Perfect Blog or Company Name

How to come up with the next Groupon or Google

How to come up with the next Groupon or Google

By Gerren Keith Gaynor

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AD COLOR founder Tiffany Warren

Tiffany Warren Advocates for Diversity in Advertising Industry with ADCOLOR

We caught up with the founder of ADCOLOR to discuss her career in advertising and the importance of diversity within the advertising industry

Founder of ADCOLOR discusses her career in advertising and the importance of diversity within the…

By Amanda Miller Littlejohn

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CEO Suzan McDowell On Marketing And Building A Brand

McDowell talks about working with clients and marketing basics

McDowell talks about working with clients and marketing basics

By Black Enterprise

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Meet Your Small Business University Instructor: Tina Wells

For the Black Enterprise Small Business University, this marketing expert offers tips to grow your business.

Tina Wells, social media influencer, offers tips to grow your business for the Black Enterprise…

By Demetria Irwin

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Entrepreneurs: Learn How to Create Marketing Buzz for Your Business

Register for Black Enterprise's Small Business University NOW and learn how to build and grow your business! Plus enter for a chance to win more than $50,000 in prizes

Register for the Black Enterprise Small Business University NOW and learn how to build and…

By Elayne Fluker

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UPDATE: Burger King Pulls Chicken Ad, But Damage to Mary J. Blige Brand Already Done

We all make mistakes. Here are a few suggestions for a better brand move

After an outpour of backlash about a Mary J. Blige commercial that raises more than…

By Janell Hazelwood

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UBR Spotlight: Construction Firm CEO Marjorie Perry

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Marjorie Perry, founder of MZM…

By Alfred Edmond, Jr.

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

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Change Has to Be Authentic

The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

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(Image: Getty)

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

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(Image: Getty)

In the News: Queen Latifah Gets Another Talk Show; Yale Study Shows Beverage Industry Targets Minority Youth and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Janel Martinez

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Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

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Photo: Lonnie C Major

Making of the Brand

An art director makes his way through wine country

Since February 2011, Miller has been the art director, responsible for print, logos, design, redesign,…

By Dale Coachman

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The beauty business is a multi-billion dollar industry. From hair and fashion to makeup and spa treatments, there are numerous avenues to carve out a lane for oneself. That’s something both Cathleen Trigg-Jones and Chioma Valcourt have done. An Emmy Award-winning journalist with a successful career in media, Trigg-Jones followed her passion and opened Spa Catchi, a Midtown Manhattan day spa/cosmetic surgery center with her husband, celebrity plastic surgeon Dr. Michael E. Jones. Similarly, Valcourt, who’s made her mark in the industry as a celebrity hair designer, runs Next Vanity, a full service salon in Manhattan. BlackEnterprise.com caught up with the entrepreneurs, who shared their personal commandments for finding success in the beauty business. —Anslem Samuel

5 Commandments of Finding Success in the Beauty Business

Two women that have managed to carve out their own niche in the beauty world share their trade secrets

Both Cathleen Trigg-Jones and celebrity hair stylist Chioma Valcourt have followed their passions in the…

By Anslem Samuel

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Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

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How to Create a Predictable Paycheck for Your Business

Paying attention to how customers respond to your marketing messages can be a key to success for your business and your bottom line

(Image: Thinkstock)
Big companies don’t rely on guesses or generalities when it comes to sales and…

By Felicia Joy

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Can Luxury Brands Boost Black Achievement?

Study: High fashion labels can make people 'feel better,' boost performance

Study: High fashion labels can make people ‘feel better,’ boost performance

By BlackEnterprise.com

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Book Review: Chasing Youth Culture and Getting It Right

Buzz Marketing Group CEO Tina Wells urges you to market to teens, tweens and young adults not by age alone, but by tribe

In her new book “Chasing Youth Culture and Getting It Right: How Your Business Can…

By Alfred Edmond, Jr.

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Speed Networking: How to Brand and Promote Yourself in 2 Minutes

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

Expert tips from one of our Black Enterprise Entrepreneurs Conference facilitators

By Karen Taylor Bass

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Tribal Marketing: How to Make Sure Your Business Reaches Its Target Audience

Targeting millennials? Buzz Marketing CEO Tina Wells helps you get into the minds of your customers

Targeting millennials? Buzz Marketing CEO Tina Wells helps you get into the minds of your…

By Tina Wells

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Want to know more about being (or raising) a teenpreneur to become a future CEO? Join us at Black Enterprise's Entrepreneurs Conference taking place in Atlanta May 22-25 and attend out Teenpreneurs Program. Learn from veteran entrepreneurs, develop leadership skills, get tips on starting your business and more. As an incentive, BLACK ENTERPRISE is offering a $200 discount for early registration. Just visit blackenterprise.com/ec to register and enter code BEDG295.

10 Tips for Teenpreneurs

Former teen CEO Tina Wells gives her tips on getting an early start on launching your new business

Check out the photo gallery loaded with tips.

By Tina Wells

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Is this what you're waiting for? WAKE UP!!! Time to get real.

7 Most Valuable Plays of a Young Boss

Successful power moves of today's young leaders

Successful power moves of today’s young leaders

By Janell Hazelwood

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3 Easy Ways to Solidify Your Personal Brand

Tina Wells explains why marketing yourself matters, whether youre an entrepreneur or not

Marketing is a reality of our everyday lives. Everywhere we turn, we see it, smell…

By Tina Wells

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12 Things Every Entrepreneur Needs to Succeed in Marketing

Tina Wells continues dishing out invaluable advice with this 12-step program to a better business strategy

<ul> <li><em>(All Images: Thinkstock)</em></li> </ul> If you’ve taken a marketing class—whether it was at the…

By Tina Wells

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I started my first company, Buzz Marketing Group, when I was just 16. So I definitely have some experience being a teenpreneur. I was so lucky and fortunate to start my business at that age, and to continue to have it grow and be successful all these years later. Even though it was tough, there were so many more benefits to launching a business. So if you’re a teenpreneur or know of a teenpreneur, here are some of my tips to get you started.--Tina Wells (Follow me on Twitter at @tinacwells)

6 Tips for a Stress-Free You

Be Nexter Tina Wells provides her tips on staying calm, cool and collected on the job or in your business

Tina Wells, CEO of Buzz Marketing Group and author of Chasing Youth Culture and Getting…

By Janel Martinez

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WATCH: Diddy & Other Grammy Attendees Talk Branding

On hand for the Grammies, BlackEnterprise.com caught up with a few artists & producers about the business of music

Combs discusses branding before being honored by SESAC
Last week the entire music industry converged on…

By Anslem Samuel

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4 Ways Your Small Business Can Topple the Industry Giant

Successful entrepreneurs who have beaten their Goliaths

Get ready to go up against the big guys (Image: Thinkstock)
Every small business has to…

By Alan Hughes

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Skilled orators are savvy marketers by definition. Take for instance, Shawn “Jay-Z” Carter. The rapper-turned-businessman can deem a product cool or passé simply by how he flips it in a verse. But does Jay-Z co-signing a brand in rhyme necessarily equal a boost in its respective sales? Here, BlackEnterprise.com takes a look at some products that have been name-checked by the influential orator over the years, and how they fared in the aftermath. —Alvin Blanco (Images: Getty)

Jay-Z’s Marketing Power Decoded

Some people merely speak things into existence, but the influential music mogul speaks brands into profits

Skilled orators are savvy marketers by definition. Take for instance, <strong>Shawn “Jay-Z” Carter</strong>. The rapper-turned-businessman…

By Alvin Blanco

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Against a backdrop in which the buying power of  African-Americans continues to grow and digital media has increasingly become the medium of choice for consumers, BLACK ENTERPRISE unveils its first-ever roster of Top Executives in Marketing & Advertising in our February 2011 issue. Ranging from C-suite professionals to BE 100s leaders, these men and women promote the world's most celebrated brands through initiative and innovation. They engage consumers using traditional mediums and social media, target influential multicultural segments and generate millions in revenues in the process. To give you an idea of the creativity and savvy of these high-powered professionals—our full list includes more than 100 execs—we have identified 12 with campaigns that demonstrate why they deserve to be among our best and brightest.

12 Top Innovators of Marketing and Advertising

African Americans not only have buying power, they take control in the boardrooms that market and advertise to us

Against a backdrop in which the buying power of African Americans continues to grow…

By BlackEnterprise.com

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5 Tips for Showing Your Clients Love During the Holidays

Even in a tough economy, you can find ways to say thanks to your customers

Here are 5 tips for showing your clients and customers appreciation during the holidays.

By Janell Hazelwood

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4 Tips on How You Can Become a Consultant

Use your base of knowledge to rebound from a layoff or make money moonlighting

There’s no question, a layoff can hinder the best laid plans. But for those with…

By Renita Burns

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5 Qs for Jamilah B. Creekmur: The Business Mind Behind AllHipHop.com

How she increased the company's value to $17 million

BlackEnterprise.com talked with Jamilah B. Creekmur about the business model behind AllHipHop.com

By Renita Burns

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Thinking About Self-Publishing? Here’s What You Need to Know

Former COO Jamilah Creekmur explains why you need to know how to do more than write

Since her departure as chief operating officer from the highly successful AllHipHop.com, Jamilah B. Creekmur…

By Renita Burns

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Tips for Effective E-mail Marketing

How to build your list and engage your members

You’re trying to ramp up your marketing efforts but things are at a standstill. Sure…

By Renita Burns

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Franchise Insider: BBQ Eatery Seeks Franchise Success

How to be a successful franchisee or franchisor

Carmen Lemons turned a decades-old family run business into a franchise and is now marketing…

By Renita Burns

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Celebrity Side Hustle: Skateboarder Terry Kennedy Stakes His Claim on the Industry

The scoop on the entrepreneurial pursuits of athletes, entertainers and other stars

Professional skateboarder Terry Kennedy talked with BlackEnterprise.com about how he’s making his mark on the…

By Janell Hazelwood

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Franchise Insider: How to Boost Lagging Sales

How to be a successful franchisee or franchisor

Scott Jewett, senior adviser at iFranchise Group, offers advice on how to rebound if sales…

By Renita Burns

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Style Biz: How to Leverage Hair Shows Into Dollars

Insider tools for fashion and beauty industry success

Entrepreneur and celebrity stylist Janel Smith offers these tips on how to make the most…

By Janell Hazelwood

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Franchise Insider: Figuring Out Franchising

How to be a successful franchisee or franchisor

Among the challenges facing franchisees, the economy tops the list. Here are a few factors…

By Tennille M. Robinson

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Style Biz: How to Get Exposure for Your Designs

Insider tools for fashion and beauty industry success

In the fashion industry, image reigns supreme. The wrong pitch can make or break chances…

By Janell Hazelwood

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Motivating the Troops

A food network executive believes that finding the passionate makes for successful leadership

Named one of the “Top 50 Most Influential Minorities in Cable” in 2007, 2008, and…

By Sonia Alleyne

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How To Turn Your Business into a Franchise

Get started expanding your brand model

Becoming a franchisor can be a cost effective way to grow your business with a…

By Renita Burns

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Common Talks Branding, Social Media, and Business Moves

His strategy: Stick to your core values

Grammy-winning artist, actor, and entrepreneur Common spoke with BlackEnterprise.com about successfully building a brand, marketing,…

By Renita Burns

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8 Ways to Improve Your Elevator Pitch

Perfect your pitch with these tips

Crafting the perfect elevator speech is both an art and a science in which the…

By Alan Hughes

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A Lasting Engagement

A consumer products professional works to create the ultimate brand experience for buyers

Cooper is responsible for developing new consumer engagement models and marketing programs tailored to such…

By Brittany Hutson

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Social Media: Things That Make you Go “Oops!”

Our experts offer these tips for getting the most out of your digital media tools.

Don’t be these people: The Joiner who hops on every social network with no clear…

By Dale Coachman

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10 Tips for Writing a Winning E-Book

Use these quick and easy steps to get published

With the advent of technology – we crave information immediately, passionately and succinctly. An electronic…

By Karen Taylor Bass

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Are You Sticky?

An executive learns how to create messages that resonate in the workplace

Élan Corp. plc., a neuroscience biotechnology company specializing in biopharmaceuticals and drug technologies that support…

By Marcia A. Reed-Woodard

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Standing Firm

Getting the most from customers without lowering your prices

Gray Haile, a corporate law firm in Washington, D.C., ended 2008 on a high note,…

By Tamara E. Holmes

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Part II: Score A-List PR on a Shoestring Budget

Leverage your presence among professional networks and on the Web

Now that you’ve begun to implement the steps from “Part I: Score A-List PR on…

By Karen Taylor Bass

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Score A-List Public Relations on a Shoestring Budget

Find success with do-it-yourself marketing

So, how do A-list celebrities and corporations secure that ultimate public relations campaign that has…

By Karen Taylor Bass

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FUBU Founder Talks About Building Your Brand

Daymond John helps your brand get noticed

Your brand is your business. Establishing a trusted reputation amongst consumers can mean the difference…

By Renita Burns

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Brand Sidibe: Confident and Consistent

Follow her example by using bold authenticity to stand out in the marketplace

The competition to secure an opportunity can be challenging – entrepreneurs must deliver a consistent…

By Karen Taylor Bass

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Pep Talk: Getting Support for Social Networking Venture

How to capture your niche

I created an empowerment organization and social networking site for plus-size women in 2006, but…

By Tennille M. Robinson

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Branding From the Inside Out

An insurance professional sells internally first to get bottom-line results

When one thinks of building a brand, they automatically assume that the brand is for…

By Benice Atufunwa

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From Tiger to Elephants, Lizards And Frogs

Has your image taken a hit? Take a cue from Accenture's new re-branding strategy

Accenture may have gotten lost in the “woods,” but they somehow ended up in the…

By Marshawn Evans

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Savvy Solutions: Jumping Into the Toy Industry

The business of play

I have created a board game. I’ve gone to a variety of toy and board…

By Tennille M. Robinson

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Since You Asked: How to Break Into Marketing

Externships could be a key to changing professions

I recently completed my undergraduate degree in business marketing at 38 years of age. I’ve…

By Dale Coachman

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Pep Talk: Multitasking to Achieve Your Goals

How to manage your daily life while starting a business

I’ve always dreamed of opening a clothing boutique. With low overheard, I’ve launched it online.…

By Tennille M. Robinson

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Savvy Solutions: Social Media Marketing 101

Doing more online and off to attract customers

To promote my character entertainment business I use a Website and MySpace account, and I…

By Tennille M. Robinson

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Team Player

How a marketing professional leverages in-house collaborations to grow business objectives

Collaboration between key departments, or key stakeholders, allows for creative, out-of-the-box solutions to business objectives.…

By Sean Drakes

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Is Your Brand Bold, Beautiful, & Determined?

It may be trite but it is very true: First impressions are everything

How do you create the perfect brand – in life and in business? Branding is…

By Karen Taylor Bass

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Savvy Solutions: How to Get Paid as a Consultant

Establishing (and sticking to) a pricing strategy is key

I presented a marketing proposal to a company where I formerly interned. We are into…

By Tennille M. Robinson

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Building Security for Business Success

Savvy CEO tells how to get the most out of your business

Mary Parker, president and CEO of All(n)1 Security, grew her company from one woman at…

By Maya Payne Smart

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The Boomerang Effect

Movie character inspires one man to promote change in the advertising industry

Early last year, the NAACP, in conjunction with Washington, D.C.-based law firm Mehri & Skalet,…

By Tamara E. Holmes

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Pep Talk: Marketing an Independent Film

I recently directed and produced a short film. I have entered it into several independent…

By Tennille M. Robinson

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Reinvent Your Business

A first-hand account of a companys rebirth

Randal D. Pinkett and Lawrence M. Hibbert watched their educational training firm MBS Educational Services…

By Tamara E. Holmes

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GlobalHue Named Multicultural Agency of the Decade

AdWeek lauds agency's evolution into mainstream

GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…

By Deborah Creighton Skinner

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Poll: Sponsors Snub Tiger Woods, but Consumers Remain Loyal

Purchases not influenced by golf phenom's infidelity

Results from a BlackEnterprise.com poll reveal that the majority of respondents won’t let the infidelity…

By LaToya M. Smith

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Tweak Your Social Media Strategy

Goals, standards vital in using a valuable tool

For business owners hoping to cash in on social media, consistency is the key. “Think…

By Tamara E. Holmes

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Location, Location, Location

Choose a commercial retail space that suits your business

Finding the right location for your small business may seem as simple as finding a…

By Marcia Wade Talbert

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Carrying the Load Together

Cooperative buying gives businesses a competitive edge

During periods of economic uncertainty, people tend to find ways to band together and minimize…

By Marcia Wade Talbert

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Transforming Web Traffic into Foot Traffic

Turn online prospects into paying customers

It’s the holy grail for bricks-and-mortar businesses with a Web presence: The online prospect who…

By Bridget McCrea

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Multiple Rights Deals Changing How Record Labels Make Money

Evolving '360' model allows companies to gain more revenue

A burgeoning business model is changing the way record labels do business and forcing musicians…

By Renita Burns

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Social Networkers for Hire

Companies are increasingly looking to social media specialists to market their brand and connect with consumers

The last thing Aliya S. King expected to find in her inbox back in May…

By Brittany Hutson

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Social Networkers for Hire

Companies are increasingly looking to social media specialists to market their brand and connect with consumers

The last thing Aliya S. King expected to find in her inbox back in May…

By Brittany Hutson

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From Blogging to Business

How to find entrepreneurial success in social media

For Angela Benton, a layoff two years ago gave her the opportunity to explore a…

By Renita Burns

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Pop-Up Stores Provide Lucrative Alternative For Small Businesses

Temporary spaces serve as effective marketing tools

Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts,…

By Marcia Wade Talbert

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Shaking Things Up

Now is the time to go after new market niches

With the economic downturn persisting and companies continuing to tighten their belts, it seems that…

By Bridget McCrea

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Five Ways to Reach Mature Consumers

Are you overlooking a viable market?

Companies spend a lot of time studying up on baby boomers, Generation X and Generation…

By Bridget McCrea

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Image Innovator

Public relations entrepreneur finds success by going against the grain

Unlike the many entrepreneurs who learn the ropes by working full time in their field…

By Tamara E. Holmes

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Ready, Set, Grow

Taking your business to the next level is a strategic process that requires consideration and planning

We all know that entrepreneurs rock to the beat of a different drummer. That’s how…

By Tennille M. Robinson

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Dare to Take a Chance

With one risky move, an entrepreneur scores big

One executive with Waterlicious, a Marina Del Rey, California-based water manufacturer found an unconventional way…

By Tamara E. Holmes

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Don’t be Afraid–Twitter Won’t Bite

What some think is a beast can be consumer's best friend

There’s a monster lurking in the shadows. The million-headed beast reveals itself from the midst…

By Renita Burns

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Knockout Branding Techniques

Former champ turned multi-venture entrepreneur hits the right target

George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up…

By Bridget N. Armstrong

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Making the Right Moves on the Net

Use social networking, new media to boom your business

When Candi Carter launched a line of educational DVDs for children in March, she had…

By Tamara E. Holmes

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The Small Business Check-up

An examination before you move to the next level

Once entrepreneurs successfully surmount the difficult process of building startup capital and writing out a…

By Marcia Wade Talbert

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The Do’s and Don’ts of Public Relations

A bad representative can tarnish your business rep

In today’s difficult economic climate, hiring the right representation for your business can be the…

By Janell Hazelwood

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What’s In A Brand?

To help his transition from client side marketing to agency side, Jeffery Bowman used a…

By Maya Yette

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Why Talent Matters Most

A corporate leader offers advice on staying competitive through this economic downturn

Talent is the one sustainable competitive advantage that corporations and institutions have, if companies want…

By Alan Hughes

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Making Concessions For Customers

Giving more for their money could lead to solid relationships

As business owners struggle with today’s economic reality that many customers can’t or won’t pay…

By Tamara E. Holmes

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Web Resources for Teenpreneurs

Online tools for young adults

While attending the 100 Black Men of America’s 23rd Annual Conference in New York last…

By Renita Burns

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Going Micro

Leverage your Web presence to target key customer groups

Many companies use a broad brush when it comes to the Internet, opting to create…

By Bridget McCrea

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Riley/B.E. Connection

Tricialee Riley's business tips

Tricialee Riley is no stranger to BLACK ENTERPRISE. The Brooklyn-based entrepreneur has been featured twice…

By Tennille M. Robinson

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The Power of Persistence

How entrepreneurs harness resilience for success

Working for free is never fun, but it’s a big part of entrepreneurship. Marketing and…

By Heather Boerner

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Building Your Online Rep

Creating a firm Web presence can boost brand image

With so much focus on reputation-building at the individual level, it stands to reason that…

By Bridget McCrea

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Finding Customers in Your Own Backyard

Be sure to tap into a prime consumer resource: your neighbor

If you own a local retail store or restaurant, nothing beats a new neighbor for…

By Margarette Burnette

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How to Integrate your Website with Traditional Advertising

One of the most popular buzz words in the advertising field right now is "integration"

One of the most popular buzz words in the advertising field right now is “integration,”…

By Bridget McCrea

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Film Festival Marketing

Strategies for connecting with executives, movie houses

Film festival fever is in the air. This week the 12th annual American Black Film…

By George Alexander

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Strategies to Small Business Success

Down economy has many entrepreneurs struggling to stay afloat

Junior’s company, which teaches large and small businesses brand development, strategic planning, implementation, marketing, and…

By Wendy Harris

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Just Because You Build It…

How to turn online tire kickers into actual customers

They flock to your Website in droves, looking for the latest information on a certain…

By Bridget McCrea

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Barack Obama’s Lesson in Social Media

Senator adroitly uses Twitter to spread his message

With Sen. Barack Obama being recognized as the presumptive presidential nominee of the Democratic Party,…

By Brent Leary

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Second Life

An entrepreneur learns it's never too late to right a wrong and pursue a passion

Doreen Motton says she knows how it feels to hit rock bottom: It hurts. Feelings…

By Ayana Dixon

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Building Brand Awareness

Making the most of the Web to let consumers know you are in business

Small businesses have an identity problem. Not enough customers know they even exist. The average…

By Brent Leary

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Getting Inside Customer’s Heads

Five market research strategies that will give your business an edge

Market research–the process of gathering, analyzing, and interpreting information about a market; a product or…

By Bridget McCrea

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Now Read This: Creating Sticky Situations

The authors of 'Made to Stick' show how to find S.U.C.C.E.S.S. by knowing key elements of effective ideas

In Made To Stick: Why Some Ideas Survive and Others Die (Random House; $24.95) authors…

By Alfred Edmond, Jr.

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