Tag Archives: marketing

students

How Your Marketing Can Appeal to Students (and Turn Them Into Brand Ambassadors)

College campuses are a breeding ground for potential brand ambassadors. Here are three ways you can appeal to student organizations

Want to connect your business with the students on a college campus? Here’s how to…

By Black Enterprise

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marketing plan

Tis’ the Season to Create an Impactful Marketing Plan

Successful marketing plans are well thought out, creative, and pack a punch in the marketplace

The holiday season often involves turkeys and festive activities, but what about devising a marketing…

By Sherron Washington

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pop

Black-Owned Company Launches Inaugural Pop-Up Event

Here's a way to not only support black brands, but also get eclectic, precious, one-of-a-kind gifts for friends and family just in time for the holiday season

Black-Owned Market launches inaugural Pop-Up in Brooklyn, a destination event where people can shop conveniently…

By Carolyn M. Brown

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Twitter

4 Ways to Grow Your Company With Twitter

How to use Twitter as a marketing tool and gain results

Twitter can be and should be a very successful at marketing tool for both yourself…

By Carolyn M. Brown

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free gift

When It’s a Free Gift, It’s Going to Cost You

Want to get better control of your spending? Stop being bamboozled by the word "free."

Stop being bamboozled by the word “free.”

By Alfred Edmond, Jr.

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marketing

These are the Biggest Factors in Content Marketing Success for Small Businesses

Are you using the right social network for your business or brand?

Find out what are the biggest factors in content marketing success for Small Businesses and…

By Carolyn M. Brown

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multicultural

Is Total Market the End of the Multicultural Advertising Agency?

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural agency is near

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural…

By Kali Wilder

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compete

How Small Businesses Can Compete With Big Names in Marketing

Even if your business is small, you can still be heard among your competition

Check out these five ways you can be a small business, but still be heard…

By Black Enterprise

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Facebook

Facebook Knows Your Very Soul

Facebook knows your hobbies, interests, and which politicians you will most likely vote for

You probably know that Facebook has learned quite a bit about you. However, you may…

By Samara Lynn

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Marketing Frustrations

Eliminating Headaches: How to Decrease Marketing Frustrations

Tips to simplify the marketing process for your business

Marketing can be a very challenging function for small businesses. It takes a lot of…

By Sherron Washington

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Youtube

How to Get Your Marketing Content Thousands of Views on YouTube

Tips and tricks for boosting brand awareness by creating viral video content

Almost one-third of all Internet users watch YouTube, streaming hundreds of millions of hours of content…

By Black Enterprise

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marketing

How Pinterest’s Timing Element Affects Your Marketing (and What You Can Do About It)

How to correctly calculate the Aging or Baking effect on your campaigns

Imagine you’re watching the Indy 500. It’s lap two of the race and you’re thinking…

By Black Enterprise

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Instagram

4 Tips for Maximizing Instagram for Your Business

Here’s how to best use Instagram to help boost brand awareness and sales revenue

If you have a product, service, or company that you’re trying to market and you…

By Carolyn M. Brown

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bBooth

Nick Cannon is bBooth’s New Brand Ambassador

Entertainer and activist Nick Cannon becomes the global brand ambassador for bBooth, a tech startup providing attention-grabbing new methods for marketing and branding

Nick Cannon has just been named Global Brand Ambassador with hot, new tech startup, bBooth.
BBooth…

By Samara Lynn

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psychology

How Psychology Can Make Marketing More Persuasive

How Maslow’s Hierarchy of Needs translates into quality marketing campaigns

Abraham Maslow (1908-1970) was an American psychologist who left behind a theory that can be…

By Black Enterprise

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Facebook Live

Facebook Live is a Baller’s Platform and Great for Entrepreneurs

Facebook is paying celebrities millions to create Facebook Live video. You too, can use this exciting, new platform to make your business thrive

“…you can still leverage the platform to make your business flourish”

By Samara Lynn

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tech

The Business Tech Revolution Entrepreneurs Need To Know About

Cutting-edge technologies are becoming ingrained in business, and some African American entrepreneurs are already using them in innovative and profitable ways

Artificial intelligence, virtual reality, holograms, and “smart” devices aren’t just the stuff of sci-fi anymore.…

By Samara Lynn

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Lemonade

Lemonade Sippin’: 3 Beyoncé-Inspired Boss Moves for Young Entrepreneurs

Take a cue from the 'Queen' on launching new initiatives and pivoting your brand

Megastar Beyoncé has once again changed the album-dropping game with “Lemonade.” If you’re a young…

By Janell Hazelwood

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(Image: iStock by Getty Images)

6 Effective Marketing Tactics to Borrow From Big Businesses

Even without a big budget, it’s still possible to have a strong marketing strategy

Established businesses have one obvious advantage over their younger counterparts: Deep pockets. Here are six…

By Black Enterprise

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(Image: iStock by Getty Images)

5 Fast Ways To Get Your Customer Referrals

Here's how to get customers to refer their friends and family to use your service or product

Word of mouth is still one of the greatest marketing tools in business. Whether it…

By Carolyn M. Brown

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