Tag Archives: marketing

tech companies

Why Tech Companies Fail at Marketing (And How They Can Avoid It)

It all comes down to knowing your audience

Each channel might include a few generic marketing campaigns or just a laundry list of…

By Selena Hill

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Internship

Got an Internship? Now Is the Time to Apply

March is the month to secure a summer placement

Shortly after Christmas my son applied for an internship at a financial services company. We…

By Robin White Goode

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dying brand

How to Bring a Dying Brand Back to Life

Shrinking customer base? It’s not too late to give your brand the jumpstart that it needs

Following these strategies can help you to not only revive your company brand, but also…

By Selena Hill

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personal brand

5 Tips for Strengthening Your Personal Brand

Take your brand to the next level

Creating a personal brand that others recognize and trust is essential. Here are five things…

By Black Enterprise

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personality

3 Ways to Use Your Personality in Your Online Brand

Be yourself and build your brand

No one has your same experience or your same qualities. Here are just a few…

By Black Enterprise

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marketing tactics

3 Marketing Tactics You Can Learn From Trump’s White House Win

Love him or hate him, we can all learn from the principles Trump employed to win the White House

Whether you love or loathe the president, we should not overlook the effective marketing tactics…

By Sherron Washington

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publish

3 Reasons Why Every Entrepreneur Should Publish a Book

An important strategy to immediately gain instant authority in the marketplace

Book publishing is an important brand positioning strategy that increases an entrepreneur’s visibility, credibility, and…

By Cameka Smith

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Kimberly Blackwell

PMM Agency CEO Kimberly Blackwell Named Among Top Women in PR

PR News names Blackwell one of the most influential women in the game today

PR News, the go-to source for the communications and marketing, named Kimberly A. Blackwell among…

By Kali Wilder

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tech companies

Using Humor as a Business Tactic: How to Know When to Cross the Line

Humor can be effective in marketing, but it’s important to understand who your audience is

When you set out to use humor in your marketing, strive to be edgy, entertaining…

By Black Enterprise

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CMO

Become a More Successful CMO by Adopting These 7 Traits

The chief marketing officer position is one that is ever-evolving

If you’re in the market for a new CMO — or want your current marketing…

By Black Enterprise

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Social Mentions

8 Social Media Tips You Need To Try This Weekend

This small business owner shares her best practices for social media marketing

Many entrepreneurs are uncomfortable seeking the spotlight, yet a larger brand presence is important for…

By Carolyn M. Brown

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students

How Your Marketing Can Appeal to Students (and Turn Them Into Brand Ambassadors)

College campuses are a breeding ground for potential brand ambassadors. Here are three ways you can appeal to student organizations

Want to connect your business with the students on a college campus? Here’s how to…

By Black Enterprise

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marketing plan

Tis’ the Season to Create an Impactful Marketing Plan

Successful marketing plans are well thought out, creative, and pack a punch in the marketplace

The holiday season often involves turkeys and festive activities, but what about devising a marketing…

By Sherron Washington

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pop

Black-Owned Company Launches Inaugural Pop-Up Event

Here's a way to not only support black brands, but also get eclectic, precious, one-of-a-kind gifts for friends and family just in time for the holiday season

Black-Owned Market launches inaugural Pop-Up in Brooklyn, a destination event where people can shop conveniently…

By Carolyn M. Brown

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Twitter

4 Ways to Grow Your Company With Twitter

How to use Twitter as a marketing tool and gain results

Twitter can be and should be a very successful at marketing tool for both yourself…

By Carolyn M. Brown

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free gift

When It’s a Free Gift, It’s Going to Cost You

Want to get better control of your spending? Stop being bamboozled by the word "free."

Stop being bamboozled by the word “free.”

By Alfred Edmond, Jr.

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marketing

These are the Biggest Factors in Content Marketing Success for Small Businesses

Are you using the right social network for your business or brand?

Find out what are the biggest factors in content marketing success for Small Businesses and…

By Carolyn M. Brown

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multicultural

Is Total Market the End of the Multicultural Advertising Agency?

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural agency is near

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural…

By Kali Wilder

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compete

How Small Businesses Can Compete With Big Names in Marketing

Even if your business is small, you can still be heard among your competition

Check out these five ways you can be a small business, but still be heard…

By Black Enterprise

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Facebook

Facebook Knows Your Very Soul

Facebook knows your hobbies, interests, and which politicians you will most likely vote for

You probably know that Facebook has learned quite a bit about you. However, you may…

By Samara Lynn

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