Tag Archives: marketing

marketing tactics

3 Marketing Tactics You Can Learn From Trump’s White House Win

Love him or hate him, we can all learn from the principles Trump employed to win the White House

Whether you love or loathe the president, we should not overlook the effective marketing tactics…

By Sherron Washington

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publish

3 Reasons Why Every Entrepreneur Should Publish a Book

An important strategy to immediately gain instant authority in the marketplace

Book publishing is an important brand positioning strategy that increases an entrepreneur’s visibility, credibility, and…

By Cameka Smith

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Kimberly Blackwell

PMM Agency CEO Kimberly Blackwell Named Among Top Women in PR

PR News names Blackwell one of the most influential women in the game today

PR News, the go-to source for the communications and marketing, named Kimberly A. Blackwell among…

By Kali Wilder

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Humor

Using Humor as a Business Tactic: How to Know When to Cross the Line

Humor can be effective in marketing, but it’s important to understand who your audience is

When you set out to use humor in your marketing, strive to be edgy, entertaining…

By Black Enterprise

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CMO

Become a More Successful CMO by Adopting These 7 Traits

The chief marketing officer position is one that is ever-evolving

If you’re in the market for a new CMO — or want your current marketing…

By Black Enterprise

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Social Mentions

8 Social Media Tips You Need To Try This Weekend

This small business owner shares her best practices for social media marketing

Many entrepreneurs are uncomfortable seeking the spotlight, yet a larger brand presence is important for…

By Carolyn M. Brown

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students

How Your Marketing Can Appeal to Students (and Turn Them Into Brand Ambassadors)

College campuses are a breeding ground for potential brand ambassadors. Here are three ways you can appeal to student organizations

Want to connect your business with the students on a college campus? Here’s how to…

By Black Enterprise

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marketing plan

Tis’ the Season to Create an Impactful Marketing Plan

Successful marketing plans are well thought out, creative, and pack a punch in the marketplace

The holiday season often involves turkeys and festive activities, but what about devising a marketing…

By Sherron Washington

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pop

Black-Owned Company Launches Inaugural Pop-Up Event

Here's a way to not only support black brands, but also get eclectic, precious, one-of-a-kind gifts for friends and family just in time for the holiday season

Black-Owned Market launches inaugural Pop-Up in Brooklyn, a destination event where people can shop conveniently…

By Carolyn M. Brown

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Twitter

4 Ways to Grow Your Company With Twitter

How to use Twitter as a marketing tool and gain results

Twitter can be and should be a very successful at marketing tool for both yourself…

By Carolyn M. Brown

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free gift

When It’s a Free Gift, It’s Going to Cost You

Want to get better control of your spending? Stop being bamboozled by the word "free."

Stop being bamboozled by the word “free.”

By Alfred Edmond, Jr.

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marketing

These are the Biggest Factors in Content Marketing Success for Small Businesses

Are you using the right social network for your business or brand?

Find out what are the biggest factors in content marketing success for Small Businesses and…

By Carolyn M. Brown

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multicultural

Is Total Market the End of the Multicultural Advertising Agency?

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural agency is near

In an Advertising Week panel discussion, industry experts explore if the end of the multicultural…

By Kali Wilder

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compete

How Small Businesses Can Compete With Big Names in Marketing

Even if your business is small, you can still be heard among your competition

Check out these five ways you can be a small business, but still be heard…

By Black Enterprise

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Facebook

Facebook Knows Your Very Soul

Facebook knows your hobbies, interests, and which politicians you will most likely vote for

You probably know that Facebook has learned quite a bit about you. However, you may…

By Samara Lynn

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Marketing Frustrations

Eliminating Headaches: How to Decrease Marketing Frustrations

Tips to simplify the marketing process for your business

Marketing can be a very challenging function for small businesses. It takes a lot of…

By Sherron Washington

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Youtube

How to Get Your Marketing Content Thousands of Views on YouTube

Tips and tricks for boosting brand awareness by creating viral video content

Almost one-third of all Internet users watch YouTube, streaming hundreds of millions of hours of content…

By Black Enterprise

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marketing

How Pinterest’s Timing Element Affects Your Marketing (and What You Can Do About It)

How to correctly calculate the Aging or Baking effect on your campaigns

Imagine you’re watching the Indy 500. It’s lap two of the race and you’re thinking…

By Black Enterprise

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Instagram

4 Tips for Maximizing Instagram for Your Business

Here’s how to best use Instagram to help boost brand awareness and sales revenue

If you have a product, service, or company that you’re trying to market and you…

By Carolyn M. Brown

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bBooth

Nick Cannon is bBooth’s New Brand Ambassador

Entertainer and activist Nick Cannon becomes the global brand ambassador for bBooth, a tech startup providing attention-grabbing new methods for marketing and branding

Nick Cannon has just been named Global Brand Ambassador with hot, new tech startup, bBooth.
BBooth…

By Samara Lynn

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