marketing Archives - Black Enterprise

Tag Archives: marketing

Tom Burrell Becomes First African American Inducted into One Club Creative Hall of Fame

Burrell was recognized by One Club for his creativity. He is one among five inductees…

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brand loyalty

Life Coach Offers Holistic Approach to Brand Loyalty

Don't just build brand loyalty; retain it

Discover how entrepreneurs and employers can mitigate conflict in business relationships without destroying brand loyalty.…

By Roz A Gee

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customers

Are You Really Listening? 7 Simple Ways to Find out What Your Customers Really Think

Cheap and easy methods to garner customer feedback and enhance your business

You don’t have to spend a fortune to figure out what your customers think about…

By Kandia Johnson

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Public Relations

So, You Started a Business, But Are You Ready to Work with a Public Relations Pro?

Measure your PR readiness by answering the following questions

Before you hire a Public Relations pro you should establish a strong foundation for your…

By Kandia Johnson

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quarter

How to Plan For Success in Your Next Quarter

Tips to make your next quarter spectacular

When it comes to running a business, the end of each quarter is the perfect…

By Kandia Johnson

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Social Media

4 Ways to Determine Marketing ROI for Social Media

Businesses need to determine the value of social media marketing by measuring the ROI

Companies often spend large budgets for social marketing without attaching a value to their efforts.…

By Sherron Washington

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‘Hamilton’s’ Miranda, Music, and Mobile Equals Business Marketing Magic

Marketers can take a cue from Broadway in time for a new mass market

Brands can take cues from creator Lin-Manuel Miranda and boost marketing strategies with music and…

By L Michelle Smith

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Black Music

‘This is Dope’ Mobile Music Marketing

This Is Dope is a multifaceted marketing agency finding success by taking its promotions directly to the streets

This Is Dope is a multi-faceted, experiential marketing agency launched by record industry veterans Wendy…

By Gwendolyn Quinn

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Budget

How (And Why) To Market Your Business on a Shoestring Budget

4 tips for marketing your company effectively, even when money is tight

Failing to market your business and its products effectively can be costly. However, it doesn’t…

By Selena Hill

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Marketing Team

Before Doubting Your Product/Service, See How To Improve Your Marketing Team

5 proven ways to improve your company's marketing and make more money

Marketing is one of the most critical elements of your business. Here are some proven…

By Selena Hill

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Claire Sulmers, Journalist, Founder, Fashion Bomb Daily, Everette Taylor, VP of Marketing, Skurt, LaShonda Johnson, CEO & Co-Founder, The Houston Housewives Finance Official, HHOF, Inc.

BE Study Guide Series: How to Use Technology to Protect and Grow Your Business [Video]

If you are looking for advice on managing your small business, these tips will help you get your marketing, finance, and press efforts in order

How to Use Technology to Protect and Grow Your Business with Claire Sulmers, Journalist, Founder,…

By Sequoia Blodgett

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The New Resume: 7 Must-Haves for Every Media Kit

Whether you are launching a new business or seeking a new career, you need a solid need a media kit

(Image: Shutterstock)
 
Media kits are a great way to highlight your successes in a professional…

By Cameka Smith

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Personal Brand

6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur

Takeaways from Ramon Ray's insightful presentation on how to effectively develop an impactful personal brand at the 2017 Black Enterprise Entrepreneurs Summit

During the Black Enterprise 2017 Entrepreneurs Summit, personal branding expert Ramon Ray delivered a presentation…

By Selena Hill

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The Power of Tradeshow Marketing and Your Small Business

Think of it as a live performance for potential customers

(Image: iStock/holgs)
 
When considering marketing and advertising campaigns, many business owners immediately think radio, television,…

By Jerome D. Love

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influence online

5 Tips on Marketing Your Business For $100 Or Less

You can do much more than buy a Facebook ad.

(Image: iStock/monkeybusinessimages)
You don’t have to break the bank in order to market your business…

By Cameka Smith

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Winning in Real Estate: How One Woman Has Found Multimillion-Dollar Success

Jane Bond of The Bond Group shares insights on how to win big in selling luxury

Jane Bond reached a recent landmark in her career: She represented the owners of a…

By Janell Hazelwood

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Stop Killing Your Book Sales! 7 Common Mistakes Self-Published Authors Should Avoid

Yes, you can make money as an author

Many writers, especially entrepreneurs, have turned to self-publishing as an option to get their books…

By Cameka Smith

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Shea Moisture’s Painful Lesson in Marketing While Black

Shea Moisture's pain can provide an example to other black entrepreneurs

It all started late Monday afternoon. “Shea Moisture” was trending on Twitter. Typically, haircare products…

By Samara Lynn

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Small Business Owners

Small Business Owners Are Earning More and Spending More on Marketing

A new survey reveals that about half of small businesses project higher revenue this year, prompting them to boost spending on marketing

A new survey by Clutch reveals that 59% of small business owners expect their revenue…

By Jeffrey McKinney

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branding

Branding Strategist and New Author Offers Insight on How to Intensify Your Company Brand

Learn how to use branding, marketing, and social media concepts to leverage online and in-person brands to achieve career or business success

Author Courtney Rhodes discusses why it’s important for black entrepreneurs to have a branding strategy…

By Jeffrey McKinney

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How To

Equifax hack

After 143 Million Left Vulnerable by Equifax Hack, Here’s What You Can Do

The Equifax hack could be the largest data theft involving Social Security numbers, which is…

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JavaScript Developer

How She Became a Full Stack JavaScript Developer In 5 Intensive Months

My biggest lesson learned was overcoming limitations I had put on myself regarding what I…

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