marketing Archives - Black Enterprise

Tag Archives: marketing

The New Resume: 7 Must-Haves for Every Media Kit

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Media kits are a great way to highlight your successes in a professional…

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Personal Brand

6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur

Takeaways from Ramon Ray's insightful presentation on how to effectively develop an impactful personal brand at the 2017 Black Enterprise Entrepreneurs Summit

During the Black Enterprise 2017 Entrepreneurs Summit, personal branding expert Ramon Ray delivered a presentation…

By Selena Hill

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The Power of Tradeshow Marketing and Your Small Business

Think of it as a live performance for potential customers

(Image: iStock/holgs)
 
When considering marketing and advertising campaigns, many business owners immediately think radio, television,…

By Jerome D. Love

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5 Tips on Marketing Your Business For $100 Or Less

You can do much more than buy a Facebook ad.

(Image: iStock/monkeybusinessimages)
You don’t have to break the bank in order to market your business…

By Cameka Smith

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Winning in Real Estate: How One Woman Has Found Multimillion-Dollar Success

Jane Bond of The Bond Group shares insights on how to win big in selling luxury

Jane Bond reached a recent landmark in her career: She represented the owners of a…

By Janell Hazelwood

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Stop Killing Your Book Sales! 7 Common Mistakes Self-Published Authors Should Avoid

Yes, you can make money as an author

Many writers, especially entrepreneurs, have turned to self-publishing as an option to get their books…

By Cameka Smith

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Shea Moisture’s Painful Lesson in Marketing While Black

Shea Moisture's pain can provide an example to other black entrepreneurs

It all started late Monday afternoon. “Shea Moisture” was trending on Twitter. Typically, haircare products…

By Samara Lynn

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Small Business Owners

Small Business Owners Are Earning More and Spending More on Marketing

A new survey reveals that about half of small businesses project higher revenue this year, prompting them to boost spending on marketing

A new survey by Clutch reveals that 59% of small business owners expect their revenue…

By Jeffrey McKinney

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branding

Branding Strategist and New Author Offers Insight on How to Intensify Your Company Brand

Learn how to use branding, marketing, and social media concepts to leverage online and in-person brands to achieve career or business success

Author Courtney Rhodes discusses why it’s important for black entrepreneurs to have a branding strategy…

By Jeffrey McKinney

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tech companies

Why Tech Companies Fail at Marketing (And How They Can Avoid It)

It all comes down to knowing your audience

Each channel might include a few generic marketing campaigns or just a laundry list of…

By Selena Hill

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Internship

Got an Internship? Now Is the Time to Apply

March is the month to secure a summer placement

Shortly after Christmas my son applied for an internship at a financial services company. We…

By Robin White Goode

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dying brand

How to Bring a Dying Brand Back to Life

Shrinking customer base? It’s not too late to give your brand the jumpstart that it needs

Following these strategies can help you to not only revive your company brand, but also…

By Selena Hill

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personal brand

5 Tips for Strengthening Your Personal Brand

Take your brand to the next level

Creating a personal brand that others recognize and trust is essential. Here are five things…

By Black Enterprise

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personality

3 Ways to Use Your Personality in Your Online Brand

Be yourself and build your brand

No one has your same experience or your same qualities. Here are just a few…

By Black Enterprise

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marketing tactics

3 Marketing Tactics You Can Learn From Trump’s White House Win

Love him or hate him, we can all learn from the principles Trump employed to win the White House

Whether you love or loathe the president, we should not overlook the effective marketing tactics…

By Sherron Washington

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publish

3 Reasons Why Every Entrepreneur Should Publish a Book

An important strategy to immediately gain instant authority in the marketplace

Book publishing is an important brand positioning strategy that increases an entrepreneur’s visibility, credibility, and…

By Cameka Smith

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Kimberly Blackwell

PMM Agency CEO Kimberly Blackwell Named Among Top Women in PR

PR News names Blackwell one of the most influential women in the game today

PR News, the go-to source for the communications and marketing, named Kimberly A. Blackwell among…

By Kali Wilder

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tech companies

Using Humor as a Business Tactic: How to Know When to Cross the Line

Humor can be effective in marketing, but it’s important to understand who your audience is

When you set out to use humor in your marketing, strive to be edgy, entertaining…

By Black Enterprise

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CMO

Become a More Successful CMO by Adopting These 7 Traits

The chief marketing officer position is one that is ever-evolving

If you’re in the market for a new CMO — or want your current marketing…

By Black Enterprise

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Social Mentions

8 Social Media Tips You Need To Try This Weekend

This small business owner shares her best practices for social media marketing

Many entrepreneurs are uncomfortable seeking the spotlight, yet a larger brand presence is important for…

By Carolyn M. Brown

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How To

change

“The only woman in the room” & how to change that by 2186

With passionate voices working every day to redefine the standard for gender equality, I believe…

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manage

Ask Sheree: How to Manage an Overload of Work

It is very common for a busy professional to feel overwhelmed with their job commitments…

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