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	<title>BLACK ENTERPRISE &#187; marketing</title>
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	<link>http://www.blackenterprise.com</link>
	<description>Your Ultimate Source for Wealth Creation</description>
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		<title>Pop-Up Stores Provide Lucrative Alternative For Small Businesses</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/11/12/pop-up-stores-provide-lucrative-alternative-for-small-businesses</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/11/12/pop-up-stores-provide-lucrative-alternative-for-small-businesses#comments</comments>
		<pubDate>Thu, 12 Nov 2009 14:37:58 +0000</pubDate>
		<dc:creator>Marcia Wade Talbert</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[leasing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=42798</guid>
		<description><![CDATA[Savvy entrepreneurs and larger retailers are opening up temporary stores, or “pop-ups” in empty storefronts, simultaneously boosting their brand and bottom line. The stores can last anywhere from a few days to a few months. And with the U.S. retail vacancy rate at 7.6%, for the third quarter of 2009, compared with 6.4% for the third quarter of 2008, according CoStar Group, Inc.-- and the holidays just around the corner-- now might be the best time to take advantage of the weak commercial real estate market.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/11/12/pop-up-stores-provide-lucrative-alternative-for-small-businesses/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Shaking Things Up</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/11/09/shaking-things-up</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/11/09/shaking-things-up#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:19:13 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[niche]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=42647</guid>
		<description><![CDATA[With the economic downturn persisting and companies continuing to tighten their belts, it seems that now would be the worst time to put effort and money into exploring new markets and niches. Quite the contrary.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/11/09/shaking-things-up/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Five Ways to Reach Mature Consumers</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/11/02/five-ways-to-reach-mature-consumers</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/11/02/five-ways-to-reach-mature-consumers#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:16:40 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[baby boomers]]></category>
		<category><![CDATA[Generation X]]></category>
		<category><![CDATA[Generation Y]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[seniors]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=42301</guid>
		<description><![CDATA[Companies spend a lot of time studying up on baby boomers, Generation X and Generation Y, knowing that these younger generations make up the bulk of their consumers. Through a mix of offline and online advertising and marketing techniques, companies come up with campaigns designed to reach these consumers and keep them coming back for more.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/11/02/five-ways-to-reach-mature-consumers/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Dare to Take a Chance</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/10/16/dare-to-take-a-chance</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/10/16/dare-to-take-a-chance#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:08:32 +0000</pubDate>
		<dc:creator>Tamara E. Holmes</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[Waterlicious]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=41334</guid>
		<description><![CDATA[One executive with Waterlicious, a Marina Del Rey, California-based water manufacturer found an unconventional way to gain exposure for his brand.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/10/16/dare-to-take-a-chance/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t be Afraid&#8211;Twitter Won&#8217;t Bite</title>
		<link>http://www.blackenterprise.com/blogs/2009/10/09/dont-be-afraid-twitter-wont-bite</link>
		<comments>http://www.blackenterprise.com/blogs/2009/10/09/dont-be-afraid-twitter-wont-bite#comments</comments>
		<pubDate>Fri, 09 Oct 2009 21:53:56 +0000</pubDate>
		<dc:creator>Renita Burns</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=41018</guid>
		<description><![CDATA[There’s a monster lurking in the shadows. The million-headed beast reveals itself from the midst of darkness, propositioning you to join its alliance. But the gushing saliva, malodorous breath, and scaly skin frighten you, prompting you to flee shrieking in fear.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/blogs/2009/10/09/dont-be-afraid-twitter-wont-bite/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Knockout Branding Techniques</title>
		<link>http://www.blackenterprise.com/magazine/2009/10/01/knockout-branding-techniques</link>
		<comments>http://www.blackenterprise.com/magazine/2009/10/01/knockout-branding-techniques#comments</comments>
		<pubDate>Thu, 01 Oct 2009 18:13:40 +0000</pubDate>
		<dc:creator>Bridget N. Armstrong</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[George Foreman]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.blackenterprise.com/?p=39539</guid>
		<description><![CDATA[George Foreman’s name USED to be synonymous only with heavyweight boxing, but since hanging up his gloves, Foreman has established himself as a Knockout Entrepreneur (also the title of his new book; Thomas Nelson; $22.99). “I use the old shotgun method,” says Foreman, 60, referring to his business ventures: a clothing line in Casual Male Big &#38; Tall stores, eco-friendly cleaning products, and the George Foreman Grill which has sold more than 100 million units worldwide. “I fire a lot of shots knowing that one will hit.”  ]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/magazine/2009/10/01/knockout-branding-techniques/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making the Right Moves on the Net</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/08/27/making-the-right-moves-on-the-net</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/08/27/making-the-right-moves-on-the-net#comments</comments>
		<pubDate>Thu, 27 Aug 2009 20:02:43 +0000</pubDate>
		<dc:creator>Tamara E. Holmes</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Baracka Wear Inc.]]></category>
		<category><![CDATA[It's Hip Hop Baby]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=39013</guid>
		<description><![CDATA[When Candi Carter launched a line of educational DVDs for children in March, she had to confront a lack of cash.
“We didn’t have a multimillion dollar budget,” Carter says. So instead of paying for advertising, the 40-year-old mom and television producer turned to social media—blogs, online videos and social networking sites such as Twitter (www.twitter.com) and Facebook (www.facebook.com)—to expose her business to potential customers and build a brand.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/08/27/making-the-right-moves-on-the-net/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Small Business Check-up</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/08/26/the-small-business-check-up</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/08/26/the-small-business-check-up#comments</comments>
		<pubDate>Wed, 26 Aug 2009 15:58:25 +0000</pubDate>
		<dc:creator>Marcia Wade Talbert</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=38894</guid>
		<description><![CDATA[Once entrepreneurs successfully surmount the difficult process of building startup capital and writing out a business plan, many believe that their company has the straightaway to success. If a roadblock appears, they seem to think it came out of nowhere, when actually, if they had done a little more planning, the problem could have been avoided.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/08/26/the-small-business-check-up/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Do’s and Don’ts of Public Relations</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/08/04/the-dos-and-donts-of-public-relations</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/08/04/the-dos-and-donts-of-public-relations#comments</comments>
		<pubDate>Tue, 04 Aug 2009 14:53:34 +0000</pubDate>
		<dc:creator>Janell Hazelwood</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Aurora Health Care]]></category>
		<category><![CDATA[Debra Miller]]></category>
		<category><![CDATA[Karen Taylor Bass]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Public Relations Society of America]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=38228</guid>
		<description><![CDATA[In today’s difficult economic climate, hiring the right representation for your business can be the difference between boosting clientele and sales or losing out on opportunities and revenue to the competition.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/08/04/the-dos-and-donts-of-public-relations/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What’s In A Brand?</title>
		<link>http://www.blackenterprise.com/magazine/2009/07/01/what%e2%80%99s-in-a-brand</link>
		<comments>http://www.blackenterprise.com/magazine/2009/07/01/what%e2%80%99s-in-a-brand#comments</comments>
		<pubDate>Wed, 01 Jul 2009 20:17:17 +0000</pubDate>
		<dc:creator>Maya Yette</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[Making Connections]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketplace]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=37285</guid>
		<description><![CDATA[To help his transition from client side marketing to agency side, Jeffery Bowman used a his personal brand to his advantage. ]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/magazine/2009/07/01/what%e2%80%99s-in-a-brand/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Talent Matters Most</title>
		<link>http://www.blackenterprise.com/magazine/2009/07/01/why-talent-matters-most</link>
		<comments>http://www.blackenterprise.com/magazine/2009/07/01/why-talent-matters-most#comments</comments>
		<pubDate>Wed, 01 Jul 2009 19:28:49 +0000</pubDate>
		<dc:creator>Alan Hughes</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Executive Suite]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[talent management]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=37283</guid>
		<description><![CDATA[Talent is the one sustainable competitive advantage that corporations and institutions have, if companies want to get the best talent, they have to cast a wider net.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/magazine/2009/07/01/why-talent-matters-most/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Making Concessions For Customers</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/06/24/making-concessions-for-customers</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/06/24/making-concessions-for-customers#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:27:27 +0000</pubDate>
		<dc:creator>Tamara E. Holmes</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[negotiation]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=36600</guid>
		<description><![CDATA[As business owners struggle with today’s economic reality that many customers can’t or won’t pay as much for products and services, some are finding creative ways to keep customers loyal and get them spending again. Letting customers know that you’re willing to offer them more value or a bargain since they’re experiencing tough times builds trust between you and those customers, says April C. Seals, owner of Scentsational Greetings, a greeting card company in Monrovia, California. “It’s important to foster those relationships so later on down the road when everyone is doing well they will remember how well you treated them during that tough time,” says Seals. Here’s how business owners can adjust their business models to the economic slowdown to keep customers happy and make money in the process.  ]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/06/24/making-concessions-for-customers/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Web Resources for Teenpreneurs</title>
		<link>http://www.blackenterprise.com/blogs/2009/06/17/web-resources-for-teenpreneurs</link>
		<comments>http://www.blackenterprise.com/blogs/2009/06/17/web-resources-for-teenpreneurs#comments</comments>
		<pubDate>Wed, 17 Jun 2009 20:26:04 +0000</pubDate>
		<dc:creator>Renita Burns</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[HBCU]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=36285</guid>
		<description><![CDATA[While attending the 100 Black Men of America’s 23rd Annual Conference in New York last week, I overheard Alvin Hartley speaking to several young men about using their knowledge of the Web to create a business. “Young people are so bright, they know how to use the Internet, but they don’t know how to use the Internet to make money,” says Hartley, president of HBCU Bus Tours, an organization that connects college bound students to historically black colleges and universities (HBCUs).]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/blogs/2009/06/17/web-resources-for-teenpreneurs/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going Micro</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/06/15/going-micro</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/06/15/going-micro#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:28:28 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[microsite]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=36142</guid>
		<description><![CDATA[Many companies use a broad brush when it comes to the Internet, opting to create a single, main Web site where customers can find “everything and anything” about a firm’s products and services.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/06/15/going-micro/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Riley/B.E. Connection</title>
		<link>http://www.blackenterprise.com/events/entrepreneurs-conference/2009/04/13/rileybe-connection</link>
		<comments>http://www.blackenterprise.com/events/entrepreneurs-conference/2009/04/13/rileybe-connection#comments</comments>
		<pubDate>Mon, 13 Apr 2009 05:00:57 +0000</pubDate>
		<dc:creator>Tennille M. Robinson</dc:creator>
				<category><![CDATA[Entrepreneurs Conference]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Tricialee Riley]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=29195</guid>
		<description><![CDATA[Tricialee Riley is no stranger to BLACK ENTERPRISE. The Brooklyn-based entrepreneur has been featured twice in the publication. In November 2007, she shared the secrets to her business’ success as it pertains to marketing in the “Small Business Success Guide: Survival of the Fittest.” And in January 2009, we revisited Riley to learn how she [...]]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/events/entrepreneurs-conference/2009/04/13/rileybe-connection/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Power of Persistence</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2009/03/30/the-power-of-persistence</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2009/03/30/the-power-of-persistence#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:35:32 +0000</pubDate>
		<dc:creator>Heather Boerner</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[Damon Brown]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[MCA Universal]]></category>
		<category><![CDATA[TeleCommunications Systems]]></category>
		<category><![CDATA[W & W Public Relations]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=28679</guid>
		<description><![CDATA[Working for free is never fun, but it’s a big part of entrepreneurship. Marketing and pursuing your vision despite silence and rejection is even more important now, as businesses freeze budgets and banks withhold funding.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2009/03/30/the-power-of-persistence/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Your Online Rep</title>
		<link>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-technology/2008/12/19/building-your-online-rep</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-technology/2008/12/19/building-your-online-rep#comments</comments>
		<pubDate>Fri, 19 Dec 2008 15:00:49 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Naymz]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=20764</guid>
		<description><![CDATA[With so much focus on reputation-building at the individual level, it stands to reason that individual companies would use the exercise to ensure their longevity. And while companies of all sizes strive to do this in the bricks-and-mortar world, it wasn’t until recently that small to midsized businesses gained access to the tools they needed to do just that online.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-technology/2008/12/19/building-your-online-rep/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Finding Customers in Your Own Backyard</title>
		<link>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-news/2008/11/18/finding-customers-in-your-own-backyard</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-news/2008/11/18/finding-customers-in-your-own-backyard#comments</comments>
		<pubDate>Tue, 18 Nov 2008 18:53:29 +0000</pubDate>
		<dc:creator>Margarette Burnette</dc:creator>
				<category><![CDATA[Entrepreneurs News]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Perfect Choice Hair and Beauty Supply]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/?p=7483</guid>
		<description><![CDATA[If you own a local retail store or restaurant, nothing beats a new neighbor for boosting sales. The residents who have recently moved into your town are actively looking for new companies to do business with, and the places that get their attention first will be richly rewarded. ]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-news/2008/11/18/finding-customers-in-your-own-backyard/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Integrate your Website with Traditional Advertising</title>
		<link>http://www.blackenterprise.com/entrepreneurs/start-up/2008/09/08/how-to-integrate-your-website-with-traditional-advertising</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/start-up/2008/09/08/how-to-integrate-your-website-with-traditional-advertising#comments</comments>
		<pubDate>Mon, 08 Sep 2008 14:42:50 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/?p=8320</guid>
		<description><![CDATA[One of the most popular buzz words in the advertising field right now is "integration," or the synchronization of a company's Website with the rest of its advertising mechanisms.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/start-up/2008/09/08/how-to-integrate-your-website-with-traditional-advertising/feed</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Film Festival Marketing</title>
		<link>http://www.blackenterprise.com/entrepreneurs/start-up/2008/08/07/film-festival-marketing</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/start-up/2008/08/07/film-festival-marketing#comments</comments>
		<pubDate>Thu, 07 Aug 2008 05:40:00 +0000</pubDate>
		<dc:creator>George Alexander</dc:creator>
				<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[film production]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/08/07/film-festival-marketing/</guid>
		<description><![CDATA[Film festival fever is in the air. This week the 12th annual American Black Film Festival (ABFF) kicks off in Los Angeles. And next month the Urbanworld Film Festival in New York celebrates its 12 year.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/start-up/2008/08/07/film-festival-marketing/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Strategies to Small Business Success</title>
		<link>http://www.blackenterprise.com/entrepreneurs/start-up/2008/06/26/strategies-to-small-business-success</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/start-up/2008/06/26/strategies-to-small-business-success#comments</comments>
		<pubDate>Thu, 26 Jun 2008 01:40:00 +0000</pubDate>
		<dc:creator>Wendy Harris</dc:creator>
				<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/26/strategies-to-small-business-success/</guid>
		<description><![CDATA[Junior’s company, which teaches large and small businesses brand development, strategic planning, implementation, marketing, and media, has nearly $1.2 million in revenue and an online radio show rated No. 26 in the world by Live 365, the largest distributor of Internet radio. But business has not always been so highly lucrative.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/start-up/2008/06/26/strategies-to-small-business-success/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Just Because You Build It&#8230;</title>
		<link>http://www.blackenterprise.com/entrepreneurs/start-up/2008/06/19/just-because-you-build-it</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/start-up/2008/06/19/just-because-you-build-it#comments</comments>
		<pubDate>Thu, 19 Jun 2008 05:25:00 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/19/just-because-you-build-it/</guid>
		<description><![CDATA[They flock to your Website in droves, looking for the latest information on a certain topic and hoping to find what they're looking for. Either they get moving on to the next stop in cyberspace or they make contact about purchasing the product or utilizing the service you're offering. Unfortunately, with so many millions of small businesses' Websites to choose from, too many of those tire kickers are taking the first road, and fewer and fewer are being converted into customers.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/start-up/2008/06/19/just-because-you-build-it/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Barack Obama’s Lesson in Social Media</title>
		<link>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-technology/2008/06/18/barack-obama%e2%80%99s-lesson-in-social-media</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-technology/2008/06/18/barack-obama%e2%80%99s-lesson-in-social-media#comments</comments>
		<pubDate>Wed, 18 Jun 2008 05:20:00 +0000</pubDate>
		<dc:creator>Brent Leary</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[Hillary Clinton]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/06/18/barack-obama%e2%80%99s-lesson-in-social-media/</guid>
		<description><![CDATA[With Sen. Barack Obama being recognized as the presumptive presidential nominee of the Democratic Party, he can make history if he becomes our next president. Not only by being the nation’s first African American president, but he is also being referred to as potentially the first customer relationship management (CRM) president. You also may even consider him to be the first social media president based on his campaign’s savvy use of the Web.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/entrepreneurs-technology/2008/06/18/barack-obama%e2%80%99s-lesson-in-social-media/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Second Life</title>
		<link>http://www.blackenterprise.com/magazine/2008/06/01/second-life</link>
		<comments>http://www.blackenterprise.com/magazine/2008/06/01/second-life#comments</comments>
		<pubDate>Sun, 01 Jun 2008 04:00:00 +0000</pubDate>
		<dc:creator>Ayana Dixon</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blackenterprise.com/uncategorized/2008/06/01/second-life/</guid>
		<description><![CDATA[Doreen Motton says she knows how it feels to hit rock bottom: It hurts. Feelings of inadequacy helped fuel a 20-year alcohol and drug addiction. "To hide and suppress my feelings, I'd go to the bar or indulge in substances," admits Motton, who decided in 1996 that enough was enough. "I realized the only thing [...]]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/magazine/2008/06/01/second-life/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Brand Awareness</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2008/04/14/building-brand-awareness</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2008/04/14/building-brand-awareness#comments</comments>
		<pubDate>Mon, 14 Apr 2008 08:10:00 +0000</pubDate>
		<dc:creator>Brent Leary</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/04/14/building-brand-awareness/</guid>
		<description><![CDATA[Small businesses have an identity problem. Not enough customers know they even exist. The average small business has about a 7% rate of brand awareness.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2008/04/14/building-brand-awareness/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting Inside Customer’s Heads</title>
		<link>http://www.blackenterprise.com/entrepreneurs/2008/02/25/getting-inside-customer%e2%80%99s-heads</link>
		<comments>http://www.blackenterprise.com/entrepreneurs/2008/02/25/getting-inside-customer%e2%80%99s-heads#comments</comments>
		<pubDate>Mon, 25 Feb 2008 20:20:00 +0000</pubDate>
		<dc:creator>Bridget McCrea</dc:creator>
				<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Johnson Consulting Services]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://content.blackenterprise.com/2008/02/25/getting-inside-customer%e2%80%99s-heads/</guid>
		<description><![CDATA[Market research–the process of gathering, analyzing, and interpreting information about a market; a product or service targeted for that market; or the past, present, and potential customers for that specific product or service–is a too-often overlooked way for midsized companies to gain an edge in their industry.]]></description>
		<wfw:commentRss>http://www.blackenterprise.com/entrepreneurs/2008/02/25/getting-inside-customer%e2%80%99s-heads/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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