Tag Archives: marketing

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UBR Spotlight: Marketing Maven Teneshia Jackson Warner

More on the entrepreneurs, business strategies and economic news on The Urban Business Roundtable

This week on The Urban Business Roundtable, women’s history maker Teneshia Jackson Warner, founder of…

By Alfred Edmond, Jr.

Posted: March 21, 2012 Tags: , , , , , , , , , , , ,
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How Marketing Can Bring Your Brand Back to the Top

One of GM's top marketing gurus plans to take the Cadillac brand back to its former glory

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising…

By Alan Hughes

Posted: January 12, 2012 Tags: , , , , , , , , ,
Change Has to Be Authentic The legacy of the Soul Train brand is built upon the pillars of dance, music and fashion. For Gibbs every brand has its own set of values, which must be expanded upon without compromising integrity. “Consumers now are savvier than ever and you have to be authentic and deliver to them what your brand value is unless of course you are looking to change that,” he says. Gibbs’ strategy includes honoring Soul Train’s musical past while reflecting contemporary pop culture. “Music is our lane but that doesn’t mean we can only show artists that were a part of the iconic past. Our perspective is that Soul Train is and will continue to be the home to the biggest artists in popular music,” he says. “We want to contemporize and reach a subset of our consumer, which is a younger consumer—with the rebirth of the brand.”

6 Tips for Success in Rebranding

Taking over Don Cornelius' legendary Soul Train, Kenard Gibbs shares his plans for driving the brand into the 21st century

Kenard Gibbs’ introduction of the Soul Train Awards was just a small step in the…

By Souleo

Posted: November 28, 2011 Tags: , , , , , , , , , , , , , ,
(Image: Getty)

Steve Stoute Talks America’s ‘Tanning’ with Jay-Z In New Series

The former music exec talks with Jay-Z about Watch The Throne and hip-hop's impact on global appeal

The Huffington Post announced a new web series called The Tanning Effect featuring music exec…

By BlackEnterprise.com

Posted: November 2, 2011 Tags: , , , , ,
(Image: Getty)

In the News: Queen Latifah Gets Another Talk Show; Yale Study Shows Beverage Industry Targets Minority Youth and More

A few noteworthy headlines around the Web

See what’s going on in the world with today’s compilation of news around the Web

By Janel Martinez

Posted: November 1, 2011 Tags: , , , , , , , , , , , , , , , , , , , , ,
Few can deny the impact Dr. Bill Cosby has made in entertainment. From being the first African American to play a leading role in a TV show on NBC’s I Spy (1965-68) to making his self titled series The Cosby Show No. 1 on the same network almost 20 years later, he has withstood the test of time in Hollywood as a writer, producer, director, actor, composer and more. More than just an entertainer with over 2.3 million Twitter followers (@BillCosby), Cosby has managed to evolve his sphere of influence and remain relevant through his philanthropic efforts, advertising, public speaking, business acumen and involvement in academia. BlackEnterprise.com Decodes the iconic Dr. Bill Cosby. —Kevin Clark

Bill Cosby Decoded: A Family-Friendly Brand

The comedian and philanthropist has blazed trails in television, advertising and more

From comedian to actor to educator and philanthropist, Bill Cosby has done it all and…

By Kevin L. Clark

Posted: October 27, 2011 Tags: , , , , , , , , , , , , , , , , , , , ,
Photo: Lonnie C Major

Making of the Brand

An art director makes his way through wine country

Since February 2011, Miller has been the art director, responsible for print, logos, design, redesign,…

By Dale Coachman

Posted: October 25, 2011 Tags: , , ,
The beauty business is a multi-billion dollar industry. From hair and fashion to makeup and spa treatments, there are numerous avenues to carve out a lane for oneself. That’s something both Cathleen Trigg-Jones and Chioma Valcourt have done. An Emmy Award-winning journalist with a successful career in media, Trigg-Jones followed her passion and opened Spa Catchi, a Midtown Manhattan day spa/cosmetic surgery center with her husband, celebrity plastic surgeon Dr. Michael E. Jones. Similarly, Valcourt, who’s made her mark in the industry as a celebrity hair designer, runs Next Vanity, a full service salon in Manhattan. BlackEnterprise.com caught up with the entrepreneurs, who shared their personal commandments for finding success in the beauty business. —Anslem Samuel

5 Commandments of Finding Success in the Beauty Business

Two women that have managed to carve out their own niche in the beauty world share their trade secrets

Both Cathleen Trigg-Jones and celebrity hair stylist Chioma Valcourt have followed their passions in the…

By Anslem Samuel

Posted: October 21, 2011 Tags: , , , , , , , , , , ,
Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

Posted: September 8, 2011 Tags: , , , , , , , , , , , , , , , , , ,
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How to Create a Predictable Paycheck for Your Business

Paying attention to how customers respond to your marketing messages can be a key to success for your business and your bottom line

(Image: Thinkstock)
Big companies don’t rely on guesses or generalities when it comes to sales and…

By Felicia Joy

Posted: July 29, 2011 Tags: , , , , , , , , , , ,
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