Tag Archives: marketing

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The Power of Video Marketing

It's estimated that only 9% of U.S.-based small businesses use YouTube

Only a small amount of US based small businesses use YouTube; only 9% according to…

By BlackEnterprise.com

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Localize Your Small Business Marketing Strategies

Boost your small-business profile in unexpected ways

More often than not, a small business may feel that it can’t compete against larger…

By BlackEnterprise.com

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7 Courses to Help Step Up Your Marketing Game

Grow your company with social media, email marketing, and Google Analytics

Whether you’re a new small business owner looking for ways to get customers to notice…

By Kandia Johnson

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Victoria Reese Talks What it Takes to Be a Brand Architect

Creativity and a sharp business acumen are necessary

Since branding is the emotion people feel when your company or personal brand come to…

By Chanel Martin

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4 Brands Winning With Mobile Marketing Strategies

Brands getting big results from mobile marketing strategies

Brands getting big results from mobile marketing strategies.

By Kandia Johnson

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6 Tried and True Marketing Tips for Your Small Business

Your marketing strategy drives your company's success

Periscope is a new mobile app that allows you to livestream video right from your…

By Kandia Johnson

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Ahmad Islam, Co-founder and Partner, CommonGroundMGS

Co-Founder of CommongroundMGS Talks Navigating a Career in Advertising and Marketing

Ahmad Islam shares game-changing business advice and lessons learned

I would tell my younger self to prepare for an incredible journey. And I’d also…

By Kandia Johnson

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Marketing and Advertising Trends to Watch in 2016

The new year may bring new practices in the industry

With three months left to the year, the timing couldn’t be better to take a…

By Kandia Johnson

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Speaker Panel on Black People in Advertising Fails to Include Black People

A 2015 Advertising Week event titled Here Are All the Black People doesn't feature any on panel

A funny thing happened at the 2015 Advertising Week panel called Here Are All the…

By Samara Lynn

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building a brand

Switching Careers? 5 Tips for Reinventing Your Personal Brand

Tips for evaluating your current brand and making the leap into a new career

Tips for evaluating your current brand and making the leap into a new career.

By Kandia Johnson

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5 Key Ingredients of a Successful Advertising Campaign

The building blocks of an effective advertising campaign

The building blocks of an effective advertising campaign.

By Kandia Johnson

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Carol's Daughter featured in her eponymous, viral ad.

[WATCH] Fem-Advertising: 3 Campaigns Empowering and Inspiring Women

Fem-advertising campaigns humanize brands, boost sales, and inspire women around the world

Fem-advertising campaigns humanize brands, boost sales, and champion women around the world.

By Kandia Johnson

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Hilton Worldwide Teams Up With Black Enterprise to Celebrate Black Men in Advertising and Marketing

The Modern Ad Men event lauded the influencers and game changers

Black Enterprise and Hilton Worldwide toast the influencers and game changers in the worlds of…

By Kandia Johnson

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(Part 2) New Platform Plans to Find and Market Entertainers Without Sacrificing Artistic Freedom

Para Music Group CEO, Corey Stanford, talks about lessons learned from previous tech venture, Blazetrak

Para Music Group CEO, Corey Stanford, talks about lessons learned from previous tech venture, Blazetrak

By Marcia Wade Talbert

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(Part 1) New Platform Finds and Markets Entertainers Without Sacrificing Artistic Freedom

CEO Corey Stanford introduces Para Music Group, a technology platform used to discover talent and engage fans

“Imagine an up-and-coming artist with a small local following becoming a worldwide phenomenon in a…

By Marcia Wade Talbert

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building a brand 2

Tips for Using Visual Content Marketing to Explode Your Brand

The right imagery can help grow your business

Visual content marketing can be a useful tool in growing your business and your brand.

By Roz A Gee

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Periscope: Winning at Disrupting Social Media Advertising

What this new platform means for small business owners

Periscope provides never-before-seen opportunities for small business owners to interrupt with customers.

By Michelle Y. Talbert, Esq.

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branding

9 Branding Techniques For Your Small Business

Effective ways to promote and market your company, product, or service

Here are some surefire ways to promote your product, service or company image.

By Carolyn M. Brown

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Build Your Business Through Public Speaking

10 tips on delivering a great speech

Still in all, not everyone is a great speaker, so, here are ten tips to…

By Carolyn M. Brown

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5 Must-Read Small Business Blogs

Keep your productivity at an all-time high

Instead of re-inventing the wheel, lets learn from others who’ve been there before, and keep…

By Gwen Jimmere

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