Tag Archives: marketing
Reinvent Your Business
A first-hand account of a company’s rebirth
Randal D. Pinkett and Lawrence M. Hibbert watched their educational training firm MBS Educational Services…
By Tamara E. Holmes
GlobalHue Named Multicultural Agency of the Decade
AdWeek lauds agency's evolution into mainstream
GlobalHue, the largest multicultural advertising and marketing agency in the U.S., was named Multicultural Agency…
By Deborah Creighton Skinner
Poll: Sponsors Snub Tiger Woods, but Consumers Remain Loyal
Purchases not influenced by golf phenom's infidelity
Results from a BlackEnterprise.com poll reveal that the majority of respondents won’t let the infidelity…
By LaToya M. Smith
Tweak Your Social Media Strategy
Goals, standards vital in using a valuable tool
For business owners hoping to cash in on social media, consistency is the key. “Think…
By Tamara E. Holmes
Location, Location, Location
Choose a commercial retail space that suits your business
Finding the right location for your small business may seem as simple as finding a…
By Marcia Wade Talbert
Carrying the Load Together
Cooperative buying gives businesses a competitive edge
During periods of economic uncertainty, people tend to find ways to band together and minimize…
By Marcia Wade Talbert
Transforming Web Traffic into Foot Traffic
Turn online prospects into paying customers
It’s the holy grail for bricks-and-mortar businesses with a Web presence: The online prospect who…
By Bridget McCrea
Multiple Rights Deals Changing How Record Labels Make Money
Evolving '360' model allows companies to gain more revenue
A burgeoning business model is changing the way record labels do business and forcing musicians…
By Renita Burns
Social Networkers for Hire
Companies are increasingly looking to social media specialists to market their brand and connect with consumers
The last thing Aliya S. King expected to find in her inbox back in May…
By Brittany Hutson
Social Networkers for Hire
Companies are increasingly looking to social media specialists to market their brand and connect with consumers
The last thing Aliya S. King expected to find in her inbox back in May…
