Tag Archives: Maverick Carter

Business is never supposed to be personal, but when LeBron James decided it was time to part ways with his agent Aaron Goodwin, the NBA star turned to longtime friend Maverick Carter to pick up the reigns. Growing up together in Akron, Ohio, the former high school classmates built a mentoring friendship around the sport of basketball that has since grown to encompass the business of basketball. As co-founders of LRMR Marketing, James and Carter have successfully collaborated on a host of business opportunities including managing other pro athletes, endorsement deals with major brands, and most recently bringing Sheets energy strips to market. Based on the young CEO’s track record, BlackEnterprise.com spoke with Carter to get his top tips on how to juggle friendship with partnership. —Anslem Samuel, with additional reporting by Christina M. Tapper

Maverick Carter’s 4 Tips on Doing Business With a Friend

LeBron James' right hand man explains how friends can work together successfully and profitably

LRMR Marketing’s Maverick Carter shares insight on how he and longtime friend LeBron James manage…

By Anslem Samuel

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LeBron James Introduces Sheets Energy Strips

The NBA star and his business partners reenergize the market with an innovative product meant to give consumers a boost

NBA star LeBron James and partner Maverick Carter join forces with Purebrand LLC to launch…

By Christina Tapper

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LeBron James with hand on chin

LeBron James Decoded: A Slam Dunk Brand

Moving to Miami only amplified LeBron James' stock in the NBA and is having a similar effect on his business and bank account

Since joining Dwayne Wade on the Miami Heat, LeBron James has made millions more and…

By Andreas Hale

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For more 4/11 coverage, read: 4/11: Green Machines - 11 Eco-Friendly Cars for 2011 4/11: 11 Life-Altering Trends to Watch For in 2011 4/11: Get Your Money Right - Financial advice for 2011

4/11: Leaders of the New School

Schools in session! See why these 11 young, innovative leaders will soar in the new year

</a>With 2010 logged into the history books, it’s time to look forward to the future…

By Janel Martinez

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