Tag Archives: McDonald’s

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Mary J. Blige, the Multi-Platinum Chicken Peddler? Say It Ain’t So

Adding a side-eye-worthy endorsement to the brand just doesn't make sense

Joining the ranks of chicken-eating stereotypes, the multi-platinum singer adds an endorsement to the brand…

By Janell Hazelwood

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The Good, the Bad, and the Ugly: 8 Black Lottery Winners Who Hit Big

From triumph to murder, how these minority winners lives were forever changed

Here’s a snapshot of minority winners and what they did with their millions.

By Sasha King

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Now that McDonald’s Has a Black CEO, Will This Mean Healthier Food for the Black Community?

CEO Don Thompson takes the helm of McDonald's on July 1. thegrio.com writer Dr. Terrance McGill asks if Mickey D's will now change how it markets to our community

CEO Don Thompson takes the helm of McDonald’s on July 1. thegrio.com writer Dr. Terrance…

By BLACK ENTERPRISE

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Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

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Every entrepreneur wants to build a brand that inspires confidence, quality and reliability, knowing that customers’ belief in your product or service translates into revenue. In short, people put their money where their trust is. But trust can be a fickle thing. It can be difficult to earn and even then, requires constant maintenance. And if that trust is shattered, it can mean the end of an enterprise. 	In his book, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line, author and business strategist Dave Horsager discusses the correlation between trust and profits. “I think it's the key bottom line indicator even though someone might think at first glance it's a soft skill,” he asserts. “I prove out how it really does affect the bottom line and of course it affects impact and everything else.” He also offers what he refers to as the “8 pillars of trust.” —Alan Hughes

8 Ways to Build Trust in Your Brand

One of the keys to running a successful business is having a strong and reliable reputation

There’s more to branding than simply having a catchy name and logo, any entrepreneur looking…

By Alan Hughes

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In the News: Census Data Shows Wealth Gap Widens Between Whites and Minorities; Obama Losing Support and More

Headlines around the web

See what’s going on in the world with today’s compilation of news around the web

By Janel Martinez

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Restaurateur Karim Webb (Image: Courtesy of Subject)

UBR Spotlight: Restaurateur Karim Webb Talks The Food Biz

Bonus content on the entrepreneurs and strategies featured on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Contributor Steven Lewis sits down with California…

By Alfred Edmond, Jr.

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Headlines from around the web (Image: Thinkstock)

In the News: Southern Baptists Elect First Black Rev.; Stevie Wonder in Apollo Hall of Fame;Pres. Obama’s Job Council Gets to Work

Headlines around the web

Headlines around the web

By Janel Martinez

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Young Bosses: 6 Successful Brand Builders Who Got An Early Start

Learn from these business leaders how to take charge at an early age and change the game

Learn from these business leaders how to take charge at an early age and change…

By Tennille M. Robinson

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