Tag Archives: McDonald’s

Author, music executive and entrepreneur Steve Stoute.

Steve Stoute Explains the ‘Tanning of America’

The advertising guru shares strategies from his new book and how brands can tap into the youth market

Former music executive turned advertising/marketing expert Steve Stoute explains why corporate America needs to tap…

By Tomika Anderson

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Every entrepreneur wants to build a brand that inspires confidence, quality and reliability, knowing that customers’ belief in your product or service translates into revenue. In short, people put their money where their trust is. But trust can be a fickle thing. It can be difficult to earn and even then, requires constant maintenance. And if that trust is shattered, it can mean the end of an enterprise. 	In his book, The Trust Edge: How Top Leaders Gain Faster Results, Deeper Relationships, and a Stronger Bottom Line, author and business strategist Dave Horsager discusses the correlation between trust and profits. “I think it's the key bottom line indicator even though someone might think at first glance it's a soft skill,” he asserts. “I prove out how it really does affect the bottom line and of course it affects impact and everything else.” He also offers what he refers to as the “8 pillars of trust.” —Alan Hughes

8 Ways to Build Trust in Your Brand

One of the keys to running a successful business is having a strong and reliable reputation

There’s more to branding than simply having a catchy name and logo, any entrepreneur looking…

By Alan Hughes

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In the News: Census Data Shows Wealth Gap Widens Between Whites and Minorities; Obama Losing Support and More

Headlines around the web

See what’s going on in the world with today’s compilation of news around the web

By Janel Martinez

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Restaurateur Karim Webb (Image: Courtesy of Subject)

UBR Spotlight: Restaurateur Karim Webb Talks The Food Biz

Bonus content on the entrepreneurs and strategies featured on The Urban Business Roundtable

This week on The Urban Business Roundtable, UBR Contributor Steven Lewis sits down with California…

By Alfred Edmond, Jr.

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Headlines from around the web (Image: Thinkstock)

In the News: Southern Baptists Elect First Black Rev.; Stevie Wonder in Apollo Hall of Fame;Pres. Obama’s Job Council Gets to Work

Headlines around the web

Headlines around the web

By Janel Martinez

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Young Bosses: 6 Successful Brand Builders Who Got An Early Start

Learn from these business leaders how to take charge at an early age and change the game

Learn from these business leaders how to take charge at an early age and change…

By Tennille M. Robinson

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Lexus goes hybrid with the 2011 CT200 (Source: Press)

Minorities Don’t Drive Green: 4 Ways Obama Can Change That

Despite the President's push to get more electric cars on the roads, many in the Black community remain resistant to change

In President Obama’s recent State of the Union Address, he called on the car industry…

By Jeff Fortson

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For more holiday coverage, read: 'Tis the Season to 'Buy Black' WATCH: Working Your Style with Daisy Lewellyn: Your Holiday Shopping Guide Holiday Gift-Giving Made Easy for the Office Holiday Entertaining on a Budget

9 Gift Ideas That Will Have You “Buying Black” This Holiday Season

Bring holiday cheer to loved ones AND Black-owned businesses

Here are a few gift suggestions straight from Mrs. Buy-Black America, Maggie Anderson, of The…

By Janel Martinez

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Mixing the Right Ingredients for Growth

CEO Tilmon Brown�s turnaround plan transformed New Horizons into a lean, mean baking machine

Operations are humming at the 56,000-square-foot Norwalk, Ohio, bakery. The facility’s 160 employees, nearly all…

By Alan Hughes

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